Kwake kwenzeka yini kuwe ukuthi ungene esitolo ukhangwe amanani aphansi, ugcwalise inqola futhi, lapho ukhokha, bakutshela ukuthi kufanele uhlangabezane nemfuneko ukuze ukwazi ukuthenga? Lezo zindawo zaziwa ngokuthi yi-wholesale trade. Kodwa, kuyini ukuhweba ngezitolo ezinkulu?
Uma ufuna ekugcineni wazi yonke into ehlobene ne-wholesale trade, the umehluko nomthengisi, izinzuzo, ukungalungi nokuthi kungani zibalulekile, bese sikuchazela.
Kuyini ukuhweba ngezitolo ezinkulu
Ake siqale ngokuchaza ukuthi kusho ukuthini uhwebo lwe-wholesale. Noma yini ukuhweba nge-wholesale. Kuyi-a umsebenzi ongenela phakathi kochungechunge lokusabalalisa kanye nokudayiswa kwezimpahla.
Ngamanye amazwi, singaqonda uhwebo lwe-wholesale njengalolo olubhekene nokuthengiswa kwenani elikhulu lemikhiqizo ezinhlanganweni zentengiso.
Futhi lokho kungenye yezidingo. Ibhizinisi elikhulu lingadayisela amabhizinisi noma abathengisi kuphela njengoba amanani abawasungulayo eshibhe kakhulu kunaleyo efinyelela kumakhasimende. Kungani kunjalo? Ngoba ifuna ukuthenga imikhiqizo ngentengo eshibhile bese yenza inzuzo ngayo.
Ngakho-ke, ziyi- ibhuloho elixhumanisa abakhiqizi nabahwebi, elisebenza njengabahlinzeki-abasabalalisi.
Lesi yisizathu esenza amabhizinisi amaningi alolu hlobo abeke ukuhlonza ukuthi ukuhweba nge-wholesale eminyango. Ngakolunye uhlangothi, ukuze abathengisi bazi ukuthi bangathenga imikhiqizo ngentengo eshibhile; futhi kuphephile ukuthi abantu abazimele bangangeni ngoba ngeke zidayiswe.
Ukuze ngikunikeze umbono, ukuhweba ngezitolo ezinkulu kungaba imakethe yezinhlanzi lapho, uma i-sea bass ibiza phakathi kwama-euro angu-6 no-8 esitolo esikhulu, kulokho kuhweba okudayiswayo kungabiza phakathi kwama-euro angu-2 kuya kwangu-4. Ezinye izinzuzo ezizothathwa umthengisi (umnikazi wesitolo).
Kunezibonelo eziningi zohwebo oluthe xaxa, kusukela ezitolo zezingubo, ukudla, izinto zikagesi, ubuchwepheshe, njll. kodwa zonke zisekelwe ekuthengeni inani elikhulu lemikhiqizo (okungukuthi, akufanelekile ukuthenga into eyodwa kuphela).
Umehluko phakathi kwe-wholesale neyokuthengisa
Uma usucacelwe ukuthi iyini i-wholesale, asicabangi ukuthi kuzoba nenkinga enkulu ukwazi ukuthi yini ehlukanisayo neyokuthengisa.
Kodwa ukuze wazi okhiye, kufanele ucabangele:
- Ibhizinisi lezitolo ezinkulu lithenga imikhiqizo kubakhiqizi nakwabanye abathengisi bezitolo, ukuzithengisela abanye. Nokho, umthengisi uqondise kumthengi wokugcina. Ngeke udayise kabusha umkhiqizo kwezinye izitolo, kodwa namakhasimende azosebenzisa lezi.
- Kunomehluko omkhulu ngokwamanani. Kumthengisi, amanani amakhulu athengwa futhi adayiswe, kuyilapho kumthengisi, amanani amancane akhona.
Ngamafuphi, ngasinye salezi zitolo sinezinjongo ezihlukene futhi, nakuba zombili zithengisa imikhiqizo efanayo, empeleni zinikeza amakhasimende okugcina ahlukene.
Izinzuzo nokungalungi
Ukuhweba ngezitolo ezinkulu kungabonakala njengento enhle, noma into engeyinhle kangako. Kodwa akunakungabaza ukuthi inezinzuzo zayo, kanye nezithiyo zayo.
Phakathi kwezinto ezinhle mayelana nohwebo lwezitolo esinazo:
- Bathola izimpahla ngamanani angaphansi kakhulu kwentengo yemakethe. Ngenxa yokuthi benza ukuthenga okubalulekile ukuze banikeze amakhasimende abo (okungabanye abathengisi bezitolo), inzuzo abayenzayo inkulu kakhulu. Ngezinye izikhathi lawo manani aphansi ngisho nangaphezu kokuthenga ngokuqondile ezimbonini.
- Bangakwazi ukuhlinzeka ngenani elikhulu lemikhiqizo, Ngisho noma amafekthri akuthola kunzima, izinkampani ezinkulu zingakwenza, ikakhulukazi njengoba iningi linama-warehouse amakhulu lapho ligcina khona lokho elikuthengayo.
konke okuhle kunakho izinto ezimbi, futhi bekungeke kube kuncane ekuhwebeni kwezitolo ezinkulu. Kulokhu, sikhuluma ngalokhu:
- Izimpahla ezibiza kakhulu. Ukuhweba ngezitolo ezinkulu kuyisinyathelo esengeziwe phakathi kwabakhiqizi nabadayisi, okusho ukuthi uthenga ngentengo ephezulu kunentengo yasefekthri futhi uthengise ngentengo ephezulu ukuze wenze inzuzo. Ngamanye amazwi, wonke umuntu unyusa amanani ukuze enze inzuzo, okunomthelela omubi ekhasimendeni lokugcina, okunguye okufanele athwale lezo zindleko eziphezulu.
- Kunenzuzo ephansi yokukhiqiza. Lokhu kungenxa yokuthi, ukwazi ukuthi imikhiqizo izodlula kwezinye izandla, zona ezizoyidayisa, kumele bagcine sebelahlekelwe yinzuzo ukuze imikhiqizo yabo ifike. Esikhundleni sokuhlomulisa abantu nezinkampani ezikhiqizayo, esikwenzayo kubalimaza.
- Awekho amandla okunquma aqinile. Eqinisweni, labo abalawulayo ngabaphathi bohwebo lwe-wholesale njengoba, ngenxa yomthamo omkhulu wemikhiqizo abayithengayo, bangakwazi ukufaka ingcindezi eyengeziwe ezinkampanini ukuba ziyikhiphe ngentengo ephansi kakhulu, futhi lokho kufaka ingcindezi. amafekthri, kodwa nakwabanye, okufanele bayithengise ngenani eliphakeme nakakhulu.
Izinhlobo zohwebo lwe-wholesale
Ngaphakathi kwezohwebo, singakwazi ukuhlukanisa izinhlobo ezimbili:
- abathengisi bezitolo, okuyizinkampani ezizinikele ekuthengisweni kabusha kwemikhiqizo. Ukuze benze lokhu, banenani elikhulu lezinsizakalo nemikhiqizo, ngaphezu kokuphatha uhlu.
- Abakhulumeli. Bangochwepheshe emikhiqizweni ethile, nasezifundeni, ngendlela yokuthi bagxile emkhakheni owodwa kuphela noma uhlobo lomkhiqizo futhi nakuba befuna ukuphinda bathengiswe, okuletha izinzuzo ngempela ikhomishini abayinikezwayo ngokubeka leso sitoko abanaso. imakethe.
Kungani kufanele kube khona amabhizinisi amakhulu?
Naphezu kweqiniso lokuthi ukuhweba nge-wholesale kungabonakala njengento embi, ikakhulukazi izinkampani, ezilahlekelwa izinzuzo ngokuba nesinye "isixhumanisi" ochungechungeni lokuthengisa, iqiniso liwukuthi zinconywa kakhulu.
Ngakolunye uhlangothi, ngoba Bahambisa inani elikhulu lomkhiqizo, ovuselela umnotho wezwe; futhi, ngakolunye, ngoba ukunciphisa ubungozi bokugcinwa nokugcinwa kahle kwale mikhiqizo. Njengoba kuyibo abathengayo, ngisho benza kanjalo ngenzuzo ephansi, imikhiqizo izuza eqinisweni lokuthi ayishiywanga ingasebenzi (futhi ukulahlekelwa kufanele kucatshangelwe).
Ingabe kucace kuwena ukuthi kuyini uhwebo lwe-wholesale?