Kungakhathaliseki ukuthi uzokwenza, ngoba unenkampani, noma nje ngomkhiqizo wakho siqu, Okunye ukuhlaziya okubaluleke kakhulu okukusiza ukuthi wazi okwengeziwe ngebhizinisi lakho i-SWOT. Kodwa yini i-SWOT?
Uma uke wakubona kodwa ungakuqondi, uma ucelwe ukuthi ukwenze, noma ufuna ukufunda ukuthi ukwenze kanjani futhi ungathinteki ngakho ukuthi yini engalungile, sizokunikeza wena yonke imininingwane nezeluleko mayelana nokuthi iyini i-SWOT nokuthi uyakha kanjani ngokuqinile. Siqale?
Yini i-SWOT
Ukuhlaziywa kwe-SWOT, nakho eyaziwa e-United States nangaphandle kwe-Spain njengokuhlaziywa kwe-SWOT, umdwebo ohlukaniswe izingxenye ezine. Ngayinye yazo ichaza ukuthi yimaphi amandla, amathuba, ubuthakathaka kanye nezinsongo iphrojekthi enazo.
Ukuze ukuqonde kangcono. Zicabange unebhizinisi engqondweni. Ufuna ukuthengisa izikibha ezenziwe ngokwezifiso ngabasebenzisi. Amandla akho afanayo, ukunikeza umkhiqizo amakhasimende azowuthanda ngempela. Ithuba lakho, i-niche engaminyene kakhulu futhi evumela ukwenza ngokwezifiso ukuthi kunikezwe amakhasimende ukuze akwazi ukuklama izingubo zabo ngamanani afanelekile. Manje, yibuphi ubuthakathaka onabo? Hhayi-ke, uyaqala, awunalo uhambo futhi nabo abakwazi. Futhi izinsongo? Umncintiswano.
Ukukhuluma nje, lokho ukuhlaziya kwe-SWOT. Imayelana nokuhlonza ukuthi yini “okukhethekile” ngebhizinisi lakho futhi ngesikhathi esifanayo ukuthi yiziphi iziphambeko noma izinkinga ongase ube nazo kuqala.
Empeleni igama le-DAFO liza ngoba isifinyezo ngasinye sisho lokho esikutshele khona ngaphambili: D, ngobuthakathaka; A, yezinsongo; F, yamandla; kanye O, amathuba.
Ngokubukeka, ukuhlaziya kwe-SWOT kuvezwa njengebhokisi elikhulu, lona, elihlukaniswe ngamancane amane. Ngokuvamile zibekwe ngokulandelana okulandelayo: Amandla, Ubuthakathaka, Amathuba, Izinsongo. Futhi ibilokhu ikhona kusukela yasungulwa ngeminyaka yawo-60s-70s e-United States. Eqinisweni, sikweleta uM. Dosher, O. Benepe, A. Humphrey, Birger Lie, kanye noR. Stewart.
Ukubaluleka kwe-SWOT kukhulu kakhulu. Izinkampani eziningi, abatshalizimali, njll. Bacela lolu hlobo lokuhlaziya ngoba kuyindlela eqondile yokuhlola inzuzo noma cha yebhizinisi. Futhi kungukuthi lapho udweba itafula akufanele ushiywe wedwa unamandla, ubuthakathaka ... kodwa kufanele uhlaziye ibhizinisi kusuka kulawa maphuzu amane okubheka ukuze ulazi ngokujulile, ukwazi ukuthi kanjani. kuhle, kodwa futhi kubi.
Amandla, amathuba, ubuthakathaka nezinsongo
Manje njengoba usuyazi ukuthi iyini i-SWOT, kufanele sikuxwayise ukuthi ukwenza kanjalo akulula.. Kungase kubonakale kunjalo, kodwa okwamanje iqiniso, ukuthola ulwazi mayelana nebhizinisi, akunjalo. Kungakho kubalulekile ukuhlephula futhi wazi ukuthi yini okufanele ihambe ebhokisini ngalinye nokuthi lihlaziywa kanjani ibhizinisi mayelana nalokho.
Futhi yilokho esizokwenza ngokulandelayo.
Amandla
Siqala i-SWOT ngamandla. Lapha kufanele uqoqe yonke into enikezwa yibhizinisi lakho futhi ikwenze uqine. Siqhubeka nesibonelo sesitolo sesikibha sangokwezifiso. Amandla akho yikhono lokuthi amakhasimende azenzele ezawo izikibha. Kodwa futhi ungaba namandla emaphaketheni akhethekile, ngokwemibandela ozoyisebenzisa, kuwebhu...
Ngamafuphi, kufanele uphendule "Yini ongayenza uphumelele noma wenze kangcono kunabanye?". Futhi lapha kufanele usungule zonke izinto ezinhle ibhizinisi lakho elingaba nazo. Yiqiniso, kuhlale kungokoqobo. Isibonelo, uma uthi uzokwenza ukupakishwa okukhethekile kweklayenti lakho ngalinye ngokusekelwe ekwakhiweni kwesikibha, kungaba kuhle. Okuphawulekayo. Kodwa kunengqondo? Ungakwazi yini ukuthwala izindleko ezingalingana futhi zingakunxephezela ukuze inkampani ingangeni ngaphansi kwayo?
Lapho uhlaziya amandla akho ebhizinisi, kwenze njalo ubeke ikhanda lakho emahlombe akho, ngaphandle kokucabanga ngamaphupho noma ukuthi ibhizinisi lakho linemali engapheli futhi awudingi izinzuzo. Lokho akusho ukuthi ngeke kwenziwe. Ungakucabangela, kunjalo, kodwa uhlale uhlaziya ukuthi ingabe kuyinto enenzuzo noma ukuthi ingakwenza ulahlekelwe kakhulu.
Ukubuthakathaka
Ingxenye ephambene namandla ubuthakathaka. Okusho ukuthi, uma ngaphambi kokuthi ubeke konke okwaziyo noma konke okuhle kwebhizinisi, manje kufanele uzibeke kwelinye icala futhi ukhulume ngamaphutha elinakho.
Yinto efana namakhanda (yonke into enhle) nemisila (konke okubi phambi kwakho). Futhi sesivele sikutshela ukuthi kuningi okubi. Kunoma yiliphi ibhizinisi.
Ngesibonelo ebesilokhu sihudula, singaba, okubi nje, iqiniso lokungabi nawo wonke amasayizi amahembe. Noma ukuthi sinokuhlukahluka kodwa ubukhulu bukhulu noma buncane kunalokho okudingekayo. Obunye ubuthakathaka bebhizinisi lakho kungenzeka kungenxa yezindlela zokukhokha. Mhlawumbe wamukela kuphela ikhadi lesikweletu. Futhi abaningi bayanqikaza ukuyisebenzisa, ikakhulukazi ebhizinisini abasanda kuhlangana nalo.
Lobu buthaka kufanele bubukwe njengamandla ngendlela yokuthi yizinto ezikubambezela emuva ebhizinisini lakho njengamanje, kodwa ungawalungisa futhi uwaguqule abe amandla ngokuhamba kwesikhathi.
Amathuba
Amathuba angahlaziywa njengamakhono noma amakhono angathuthukisa lelo bhizinisi. Isibonelo, ukuthi unobuthakathaka ekukhokhweni kwemikhiqizo nanjengethuba lokuthi usohlelweni lokwethula indlela yokukhokha entsha, ephephe kakhudlwana engadingi inkinga enkulu kumakhasimende.
Lawa akuwona kuphela amathuba okuthi ubuthakathaka bulungiswe, kodwa futhi ukubona ukuthi ungabhekana kanjani nebhizinisi ngalinye ekukhuleni okungenzeka.. Isibonelo, sinebhizinisi langokwezifiso lezikibha. Futhi ithuba lingase libe ukuthi kunezingubo eziningi zokwenza ngokwezifiso: amabhulukwe, izingubo zangaphansi, izingubo zokubhukuda ... Konke lokhu kuzokwandisa ibhizinisi lakho futhi kungamathuba okukhula nokulihlanganisa emakethe.
Izinsongo
Ekugcineni, sifika ezinsongweni, okungukuthi, yonke into ebeka ibhizinisi lakho engozini ingaphumeleli. Futhi lokhu akusho ukuhlaziya ukuncintisana kuphela, kodwa futhi imakethe ngisho nebhizinisi lakho (yebo, ungakwazi futhi ukuzilimaza).
Ake sihambe nezibonelo. Ibhizinisi lakho langokwezifiso lezikibha. Njengosongo uzoba nezinye izitolo namabhizinisi enza okufanayo. Mhlawumbe inqubomgomo yentengo ishibhe kakhulu kubo kunawe.
Kodwa ngaphandle komncintiswano, yiziphi izinsongo ongaba nazo ngamakhasimende? Isibonelo, ukuthi bakhetha osayizi abangalungile futhi babe nolwazi olubi; abangakwazi ukulandela inqubo yokwenza umkhiqizo wabo...
Ingabe sekucace kakhudlwana kuwe manje ukuthi iyini i-SWOT?