Uma unenkampani, enye yezinjongo ophakanyiselwe yona wukuma kwenkampani ngokwesuOkusho ukuthi, ukufinyelela abantu abaningi ngangokunokwenzeka ukuze bakhule futhi babe nokuncintisana kakhulu.
Kodwa kufinyelelwa kanjani ukuma kwesu lenkampani? Futhi liyini leli gama? Uma ungakaze ukuqonde ngaphambilini, kodwa kuyinto oyizwile, lapha sikunikeza okhiye bokucacisa imibono yakho. Siqale?
Kuyini ukuma kwamasu kwenkampani
Singachaza indlela yokuma kwenkampani njengaleso simo lapho inkampani ikwazi ukuzibeka endaweni ekhethwayo kumakhasimende uma kuqhathaniswa nezimbangi zayo.
Ukuze sikunikeze umbono, zicabange unenkampani ka-ayisikhilimu. Kunezinhlobo eziningi zemikhiqizo kodwa eyakho yenza okuthile okungekho enye inkampani eyake yacabanga ngakho. Ngakho amakhasimende aqala ukuza kuwe futhi afune ukuthenga kuwe esikhundleni sokuthenga kwabanye. Yilokho esingasho ukuthi ukubekwa kwenkampani ngendlela ehlelekile, ngoba kulokhu uhlobo lwakho (noma inkampani) lubekwe endaweni yokuqala uma luqhathaniswa nolunye lweqembu labantu abanalo emqondweni lapho bethenga u-ayisikhilimu. isibonelo).
Akungatshazwa ukuthi Inkampani ingathanda ukuzuza leso sikhundla ngenxa yezinzuzo eziningi enazo.. Okunye okubaluleke kakhulu ukuthi kungenzeka ukuthi uzibonakalise kumakhasimende njengowodwa owaziyo ukuthi afunani nokuthi ube nalokho kanye akudingayo.
Izici zokuma kwamasu enkampani
Manje njengoba usunombono ongcono womqondo waleli gama, kuthiwani singena kuwo?
Kunochungechunge lwezimpawu okufanele zicatshangelwe, okuyilezi:
Ikhasimende liyinto ebaluleke kakhulu
Kodwa qaphela, asisho ukuthi uyena ohlale elungile.
Ngokuvamile, amaklayenti afuna ngenkani, ngokwandayo, ngoba bafuna ukukhetha umkhiqizo noma isevisi ngokuvumelana nenani abazolikhokhela.
Kungakho uma ugxila kumakhasimende, uwahlinzeka ngemikhiqizo kanye/noma izinsizakalo eziwanelisayo nezihlangabezana nezidingo zangempela, kuzosiza ukubeka uphawu.
Ukusetshenziswa kwenzuzo ye-accounting kubathengi
Lapho inkampani ifuna ukugqama kwabanye abazinikele entweni efanayo. Ngakho-ke, ukumemezela izici nezinzuzo zale mikhiqizo noma amasevisi kungaba isinyathelo esikhulu sokuqala.
Isibonelo, inkampani yama-sneaker kufanele ichaze ukuthi kungani izicathulo zayo zingcono kunezinye eziye zahlala isikhathi eside emakethe.
Innovation
Okokugcina, esinye isici sokuma kwenkampani ngamasu, ngaphandle kokungabaza, ukusungula izinto ezintsha, okungukuthi, izitayela ezintsha, ubuchwepheshe, izindlela...
Lokhu kuyinto okufanele uyikhumbule njengoba inkampani kufanele ikhule ngenkathi ijwayela imvelo.. Kwesinye isikhathi, kunezinkampani nemikhakha ephelelwa yisikhathi, futhi lapho kuzalwa uhlobo olusha, ngenxa yobusha nokwenza izinto ngendlela ehlukile, konke kuba ngcono.
Izinto ezinomthelela ekumisweni kwamasu kwenkampani
Esibonelweni esikunikeze sona ukuze uchaze ukuma kwenkampani ngokwesu, sithathe njengenkomba into ehlukanisa inkampani kuzo zonke izimbangi zayo.
Futhi, lapho ufuna ukuma, kunezici eziningi okufanele zigqanyiswe. Okuvame kakhulu yilezi:
- Intengo. Zibeke ngokunikeza intengo eshibhile, noma ebiza kakhulu, emikhiqizweni noma kumasevisi akho. Uma ishibhile, bangase bakubone njengokuwongayo nozwela emphakathini (ikakhulukazi uma kunezinkinga zokuziphilisa). Kodwa uma ibiza kakhulu, inganikeza umbono wokuthi iwumkhiqizo okhethekile, wekhwalithi ephezulu noma isevisi yabambalwa kuphela.
- Umkhiqizo Esinye isici esingacatshangelwa, ikakhulukazi ngenxa yokuthi izici noma izinzuzo ezinikezayo zingaba ukhiye wokuzuza isikhundla. Isibonelo, okokuhlanza umshini wokuwasha okwazi ukususa amabala anenkani kakhulu, ngisho noma kwenza okuthile. Lokhu kuzogqama futhi uma kusebenza, abaningi bangakhetha ngaphezu kwabanye.
- Umehluko ngomncintiswano. Okusho ukuthi, bakhuthaza abakwenzayo hhayi ukuncintisana.
- Indlela yokuphila. Enseleleni "yokwenza umkhiqizo ube ngumuntu", abaningi baya kude baze balenze lilandele indlela yokuphila ehambisana nezithameli ezibafunayo. Isibonelo, isitayela semvelo, esimeme...
Sebenzisa ukuma kwesu kwenkampani: izinhlobo zamasu
Uma kwenzeka unenkampani, futhi ufuna ukuthuthukisa ukuma kwayo, Kumele ukhumbule ukuthi kunamasu amaningana lokho kungaqalwa. Akubona bonke abazosebenza, ngoba kuzoncika esimweni senkampani.
Ngakho, ungakhetha phakathi:
Isu lomholi
Izinkampani esezivele zinendawo ekhethekayo emakethe nasemkhakheni ezisebenza kuwo. Isibonelo, i-Coca-Cola, i-Adidas..., amabhrendi wonke umuntu awaziyo nokuthi, uma kuziwa ekutholeni amakhasimende amasha, abe nesithunzi esiwandulelayo, okwenza kube lula (futhi kushibhe) ukuwafinyelela.
Isu eliphikisayo
Ngaphansi kwezinkampani ezinkulu sinezinkampani “zesibili,” lezo ezifisa ukuba ngabaholi kodwa ezingakakuzuzi. KANYE Isibonelo esicacile esingakunikeza, ngaphandle kokungabaza, i-Pepsi.
Isu lomlandeli
Singasho sithi bayizinkampani zokulingisa zalabo abangabaholi emkhakheni wabo kanti abakwenzayo wukukopa amasu abawenzayo ukuze basebenze.
Isu lomholi onguchwepheshe
Ngokusekelwe kokuqala, kodwa ngaphandle kokufinyelela lokho, yizinkampani ezihola ingane eqondile futhi ethize, futhi ngenxa yalokhu bangochwepheshe kuleso sihloko abasebenza kuso, ngakho "baphila kahle."
Umkhakha abasebenza kuwo ungase ube mncane futhi ukhethe (isihloko singathakazelisa abambalwa kuphela). Kodwa uma lokhu kubanele, bangahlala kulokhu ngaphandle kokufuna ukumboza izindawo ezikude kakhulu.
Ngabe sekucacele manje ukuthi kuyini ukuma kwenkampani ngokwesu?