Ama-73% wabathengi bayavuma ukuthi bathenga i-inthanethi isici esithile esihlobene ne- travel, njengamathikithi endiza, amahhotela noma amabhasi, ezinyangeni eziyi-12 ezedlule. Futhi ukusetshenziswa kwemali okujwayelekile kwaba ngu- € 715 euros ngo-2018, ngokusho kombiko “M-commerce: ukuvela kwesitolo esiku-inthanethi sikaCetelem 2018. Ngokwengxenye yalo, lolu cwaningo olufanayo lukhombisa ukuthi umsamo wemikhakha ebaluleke kakhulu uqedwa ngokuzilibazisa (i-74%) ngokuthengwa kwe-inthanethi kwezincwadi, amathikithi, umculo noma izindawo zokudlela, kanye nemfashini (66%).
Mayelana neziteshi zokuthenga, iselula ikhuphuka ezikhundleni. Lapho ama-63% amaSpanish ahlolwe yiCetelem athi athenge ngamadivayisi ahlakaniphile. Ngo-2014 lesi sibalo besingu-25%, okusho ukuthi, amaphesenti angama-38 amaphesenti angaphansi kunanamuhla. Lo mkhuba mobile Kutholakala naku- ukuthenga ngezinhlelo zokusebenza. Ngokuya ngocwaningo lwe- “X-ray of transactional appers” olwenziwe yiWebloyalty ne-IPSOS, abasebenzisi abayi-7 kwabangu-10 bayavuma ukuthi basebenzisa izinhlelo zokusebenza hhayi nje kuphela ukuthola ulwazi kodwa futhi nokuthenga ngalesi siteshi.
Kepha kuthinta kanjani lo mkhuba wokusetshenziswa phakathi kwabatshalizimali ezimakethe zezimali? Hhayi, ngokungaqondile ngoba okwamanje ukuhweba ngogesi akubhalisiwe emakethe yamasheya, okungenani kulokho okubhekiswe ezimakethe zesitoko zikazwelonke. Uma ufuna ukwenza le misebenzi emakethe yamasheya, ngeke ube nenye indlela ngaphandle kokuya ezindaweni ezise-United States lapho ukuphepha kwalezi zici kubhalwe khona. Emkhakheni oye wazisa ama-24% kulo nyaka, ngokuba ngenye yezinto ezihamba phambili ezitholakala kuWall Street.
I-eCommerce ibhalwe ku-Dow Jones
I-ECommerce ingenye yemikhakha evelayo emalini yaseMelika. Ukuzibeka enkambweni ecacile eya phezulu eholele ekubuyekezweni kwamanani ayo iminyaka embalwa. Ngamanani afakwe kancane kancane enkombeni yokuhweba ephezulu kakhulu emhlabeni. Kuluhlu lweziphakamiso zemakethe yamasheya ukuthi zibonakaliswa ukungazinzi kwazo okuphezulu, ngomehluko obaluleke kakhulu phakathi kwezintengo zabo eziphezulu nezincane. Ngamamajini ngentengo yayo engafinyelela ku-7% kwezinye izikhathi zokuhweba.
Enye yezinhlobo ezijwayelekile zala magugu akhetheke kakhulu isimo sazo sokujikeleza. Ngamanye amagama, basebenze kahle kakhulu ezikhathini zokunweba emnothweni. Ngenkathi kwenzeka okuphambene nalokho, yethula isigaba se-bearish ngaphezulu ezikhathini ezeqile, njengoba kukhonjisiwe eminyakeni yamuva. Lesi ngesinye sezizathu eziyinhloko zokuthi kungani ubungozi ekusebenzeni kwakho buphakeme kunakwamanye amazwe angamazwe angaphandle. Lapho kufanele uqaphele khona kakhulu lapho uvula izikhundla ngoba ungalahlekelwa ama-euro amaningi endleleni. Yize ngesizathu esifanayo, bethula ukuvuselelwa okumangazayo futhi ngalo mqondo bafana ngomqondo othile namanani obuchwepheshe obusha.
Amanani amaningi amele umkhakha
Uhlu lwezinkampani ze-e-commerce ezisohlwini lwezimakethe zamasheya, okwamanje alunikeli isipho esikhangayo, kepha luyamangalisa. Ngoba yizinkampani ezihambisa zonke izinkulungwane nezinkulungwane zamatayitela, ngomunye wamavolontiya aphezulu kakhulu akhona njengamanje. Isibonelo salo mkhuba wokutshalwa kwezimali, amanani amathathu ajabulela okuthandwa ngabatshalizimali abancane nabaphakathi avelele ngaphezu kwakho konke: I-Alibaba, i-Amazon ne-Ebay. Bangamagugu ahlala nsuku zonke emithonjeni yezindaba ekhethekile ngoba intshisekelo yabo kubalamuli bezezimali iphezulu kakhulu. Ngaphezulu kwamavelu womlingiswa wendabuko noma ojwayelekile.
I-e-commerce enkulu yaseChina i-Alibaba inezingosi zebhizinisi nezamabhizinisi nezokuthengisa, kanye namakhasi agxile ekuqhathanisweni kwentengo. Ngengeniso yokuthi eminyakeni yamuva ingaphezu kwezigidi ezingama-200.000 zamaRandi ngenxa yokungena okukhulu kwamabhizinisi ayo. Kuvamile kakhulu ukuthi amanani abo thokozela ezimakethe zokulingana ngaphezu kuka-20%, into engajwayelekile ngempela kuwo wonke amanani asele. Ngokwalo mbono ojwayelekile, kuyinani elinolaka kakhulu elibhekiswe kuphrofayili yomsebenzisi echazwe kahle kakhulu.
Umholi we-Amazon ekuthengeni esikhwameni
Kungenye yokubheja umkhakha wezentengiselwano osinikeze wona selokhu waqala ukufakwa ohlwini lwezimakethe zamasheya zaseMelika eminyakeni engama-20 eyedlule. Kunjalo, ukulinganiswa kwemakethe yamasheya akhule kakhulu eminyakeni yamuva. Kuze kube seqophelweni lokuthi namuhla amasheya abiza ama-60.000% ngaphezulu kunangesikhathi sokuqala kwayo. Lokho wukuthi, abatshalizimali abancane nabaphakathi abathathe izikhundla kuleli nani ekuqaleni namuhla bangahlanganiswa neqembu labosozigidi abakhulu. Yize umbuzo obuzwa abanye abathengisi ukuthi amasheya abo angehla yini ngamandla afanayo nawokunyuka.
Enye yezinkampani ezibalwe ezinezici ezifanayo Ebay, iwebhusayithi yendali online eye yazisa kakhulu selokhu yaqala ukuhweba ezimakethe zezimali zaseMelika. Ukuba ngenye yezinkanyezi zalo nyaka ukwazisa cishe ama-60%. Ukuba ngenye yamanani we-bullish kakhulu akhona futhi akhona kuphothifoliyo yokutshala imali yabatshalizimali abanolaka kakhulu. Ngoba ezinsukwini ezimbalwa ungathola inzuzo ephezulu kakhulu. Ukufika ezingeni lokuthi amamajini abo adlula amaphesenti wendabuko.
Kunoma ikuphi, kufanele kuqashelwe ukuthi umkhakha wezentengiselwano kagesi awukho emakethe yamasheya yaseSpain. Uma kungenjalo, ngokuphambene nalokho, ngeke sibe khona esinye isixazululo ngaphandle kokushiya imingcele yethu siyothenga futhi sithengise amasheya abo. Ngamakhomishini anwebekayo aphindwe kathathu amanani ezimakethe zikazwelonke. Ukuba ngenye yamaphuzu abuthakathaka ahlukanisa lezi zimakethe zezezimali. Yize umbuzo obuzwa abanye abathengisi ukuthi amasheya abo angehla yini ngamandla afanayo nawokunyuka.