Setha i-franchise Kuyindlela yokwakha ibhizinisi lakho ngokususelwa kokuhlangenwe nakho kwangaphambilini komunye usomabhizinisi osevele ephumelele, okuthi kulokhu kube yi-franchisor. Kuyifomula esetshenziswa ngokuqhubekayo okufanele uyicabangele uma uhlela ukuqala ibhizinisi. Kulesi sethulo sizokusiza uqonde kangcono ukuthi yini i-franchise, ubuhle bayo, nobubi bayo nokuthi zisebenza kanjani.
Indlela ejwayelekile yokuthola imibono yebhizinisi ikopisha okusebenza kahle futhi izama ukubeka ukuthuthuka okuhlukile. Kepha indlela yokwenza lokhu kube lula futhi impumelelo iqinisekiswe ukukhetha ukusetha i-franchise. Franchise Ziyindlela enhle yokuqala ibhizinisi ngokuzimela, lokhu kungenxa yokuthi zenza lula ukukopishwa kwemodeli yebhizinisi ephumelele ngokwanele futhi ekhonjiswe ukuthi iyindlela ephumelelayo futhi esheshayo yokuyivula futhi isebenze ngokuqinisekile iziqinisekiso zenzuzo.
I-franchise isebenza kanjani?
Kuyinto a uhlelo lwebhizinisi wokubambisana lapho konke kulawulwa khona ngenkontileka yangasese phakathi kwamaqembu amabili. Lawa maqembu yi-franchisor, okuyinkampani ehlinzeka ngemodeli yebhizinisi, isithombe, uhlobo lomkhiqizo, ulwazi, amabhukwana, izinqubo, usizo, ukuqeqeshwa. I-franchisor, okuyinkampani ezimele noma ezimele ezophatha ukuphatha le modeli yebhizinisi endaweni enikeziwe ngokukhokha imali eguqukayo noma engaguquki.
I-Los izinkontileka ze-franchise ingalawula izinto ezinjengezindawo zokwenza umsebenzi we-franchisee, umsebenzi, ukukhetheka kwendawo, izinsizakalo zokusekela ezizonikezwa yi-franchisor, izinhloso zokuthengisa, inqubomgomo yokuthenga, ukuba semthethweni, uhlelo lokukhokha kanye nezimbangela zokunqanyulwa.
Kungani ama-franchise esabalele kangaka?
Lokhu kungenxa yokuthi ziyindlela enhle yokukhula okufana nebhizinisi okuletha izinzuzo ezahlukahlukene kubo bobabili abathintekayo. Ezinye zazo zingokulandelayo:
Izinzuzo ze-franchisee:
Kunciphisa i- ingozi ehambisana nayo ukuqala ibhizinisi kusukela ekuqaleni lapho i-franchisor ngaphezu komkhiqizo izokunikeza ulwazi, usizo nokuqeqeshwa okudingekayo, kanye nokufinyelela kubahlinzeki beqembu futhi kwesinye isikhathi ukufinyelela ekuxhasweni ngemali yasebhange, okuqinisa konke ukuncintisana namathuba wempumelelo nokusinda kwenkampani. Ngakho-ke, uma kukhulunywa kabanzi, izinzuzo ezintathu eziyinhloko zingasungulwa eziqinisekisa iqiniso lokuthi ukusetha i-franchise kuwumqondo omuhle, okuwukududuza, ngoba wonke umsebenzi usuvele unikezwe wena. Awuchithi isikhathi ucabanga noma uqinisekisa imodeli yebhizinisi.
Uthatha ubungozi obuncane, ngoba usuvele unokwesekwa okukodwa umkhiqizo ohlanganisiwe, okuwukusekelwa okwenziwe ngolwazi, ulwazi nosizo. Kukhona futhi nokwenyuka kokuncintisana, ngenxa yokuxhaswa yinkampani, kukuvumela ukuthi uncintisane ngaphansi kwezimo ezifanayo nezinkampani ezinkulu emkhakheni ofanayo.
Izinzuzo ze-franchisor:
Franchise Kusiza i-franchisor ngokukhula ngokushesha kwendawo ngokuthembela esenzweni sama-franchisees ayo enkampanini, okunciphisa ubungozi bayo bokutshalwa kwezimali, kanye nezingozi ezivame ukucatshangwa lapho kudalwa ukwanda okwandayo. Ngaphezu kwalokho, kuyasiza ukwenza imikhankaso yezentengiso ibe nenzuzo futhi kwandise ukutholakala kwayo ezingqondweni zomphakathi njengoba ukufinyelela kwayo kuzoba kukhulu kakhulu kubantu abaningi. Enye inzuzo ukuthi kuzosiza ukuhlanganisa umkhiqizo emakethe ngendlela efanelekile, ngoba impahla yenkampani izokwenziwa lula futhi kuzoxoxiswana ngezimo ezingcono zokuthengwa.
Ngalokhu nokuningi, setha i-franchise Kuyindlela ekhule kakhulu phakathi kwabantu abazisebenzayo abavela kwezebhizinisi noma embonini yamahhotela, lokhu kungenxa yokuthi bazovunyelwa ukuba benze ngokukhethekile futhi bancintisane ngaphansi kwezimo ezifanayo nezinkampani ezinkulu, kuze kufike ezingeni lokubagcwalisa njengoba kwenzeka nezitolo ezinkulu. Kepha uma lokhu ofuna ukukwazi kuyizinyathelo okufanele uzilandele ukusetha i-franchise yakho, qhubeka ufunda ngoba sizokunikeza ngezansi:
Nquma ngebhizinisi ofuna ukulisungula
Lesi yisinyathelo sokuqala, okufanele usithathe bala okuthandayo namakhono ngoba ukusungula ibhizinisi, okuhle ukuthi kuyinto oyithandayo futhi oqeqeshelwe yona. Akucetyiswa ukuthi uqale ibhizinisi ongenawo amakhono alo noma elingabandakanyi ukwaneliseka komuntu ngokwenza lokho. Amandla kanye nogqozi yizinto ezimbili ezibalulekile okufanele zibhekwe.
Thola indawo efanele
Indawo ekahle yi- isiqeshana sokhiye Yebo, njengosomabhizinisi kuzofanele uthole indawo enhle kakhulu futhi uxoxisane ngokuthi kuyintengo enhle ukuze lokhu kungathinti inzuzo. Kufanele ifune ukukhiqiza kabusha ngangokunokwenzeka imodeli eyenza ibhizinisi lokuqala liphumelele.
Vala imali egcwele
Lapho usucacisiwe ngenani eliphelele lokuqala ibhizinisi lakho, kuzofanele usebenze ukuthola izimali ukuze zanele ukumboza leyo mali. Kokubili ekuxhaseni ngezinsizakusebenza zakho kanye nalokho kwabalingani kanye nezezimali zebhange. Ukufeza imali yezimali zasebhange, i-franchisor imvamisa iyasiza ngezivumelwano ezikhethekile zokuxhaswa ngezimali noma ngezinhlelo zebhizinisi zebhange.
Faka inkampani
Kuzofanele wenze izinqubo ezidingekayo ukuze umphakathi wakhiwe.
Isiginesha yezivumelwano ezidingekayo
Kufanele uqinisekise izakhiwo lapho uhlose ukusungula khona ibhizinisi lakho. Izivumelwano eziningi zama-franchise ziboshelwe ngqo ekuqashisweni okwenzelwe indawo. Kamuva uzoqhubeka nokusayina isivumelwano se-franchise. Kuzofanele wenze isivumelwano sibe semthethweni, ukhokhele izinkokhelo zokuqala bese uthola amabhukwana e-franchise.
Yenza ukulungiswa kwendawo
Lesi yisigaba esinezinkinga, kepha ikakhulukazi kulabo abangenawo amava. Ukulungiswa kabusha kwendawo kuyisinyathelo esivame ukuthatha imisebenzi eminingana. Isikhathi esicindezelayo nesifushane ngokujwayelekile, kepha kubalulekile ukuthi kube nokusatshalaliswa okuhle endaweni yakho. Bhekisisa futhi unake konke ukuthi kuphelele.
Qasha ithimba le-HR
Kuzofanele wenze umkhankaso wokusesha ozongenela ukhetho ebhizinisini lakho elisha. Kuzofanele wakhe iqembu labasebenzi, lokhu kubaluleke kakhulu ngoba kungenye yezimpahla eziyinhloko zenkampani.
Faka ama-oda okuthengisa okuqala
Kuleli qophelo kuzodingeka wenze isilinganiso samanani ngokwezinga lokuthengisa ocabanga ukuthi lizoba khona. I-franchisor ivame ukusiza ekulungiseleleni ukuqala kwama-oda. Ngemuva kwalokho uzoqhubeka nenhlangano yesikhungo. Lokhu kubandakanya ukufaka iminyakazo, okuthengiswayo nakho konke okudingeka kube khona ekuqaleni kokuqala. I-franchisor nayo ivame ukusiza kule ngxenye ukusetha isitolo, okunzima kakhulu ngoba kule ngxenye ibhizinisi alikaqondakali ngokugcwele.
Qala indawo
Ngokusungulwa kwebhizinisi, uzongena esigabeni sokuqala sokusebenzela amakhasimende akho okuqala futhi uchithe izinsuku ezimbalwa ugoqa ibhizinisi ukuthola imininingwane emihle. Ngemuva kwalokhu kulandela ukuvulwa. Ngokuqala kwebhizinisi, kubanjwa umkhankaso weqembu lokuvula. Yenza lo mkhankaso wokuqalisa wokuqala. Ukwenza lo mkhankaso kuqukethe ukukhangisa ibhizinisi ukuheha amakhasimende. Kulokhu, kusetshenziswa amasu asevele efakazelwe yi-franchisor. Leli elinye lamakhono amakhulu ama-franchise lapho kuvulwa. Ukuthola ukuthengisa ngokushesha kuyisinyathelo sokugcina.
Okubi kokusetha i-franchise
Manje njengoba sesibone zonke izinzuzo nezinyathelo okufanele zilandelwe, kubalulekile ukwazi enye ingxenye, okuyinkinga. Okubi kakhulu ukusetha i-franchise ye-franchisee ukulahleka kwenkululeko kanye nokuthi banamandla amancane ebhizinisini labo, lokhu kungenxa yokuthi amandla abo okusebenza azoncishiswa yisivumelwano, esizuza kakhulu iqembu eliqine kunabo bonke, okusho ukuthi, elishayela amalungelo.
Ngaphezu kweqiniso lokuthi sekuvele kwaziwa ukuthi konke okucwebezelayo eminyakeni yamuva akuyona ngegolide. Lokhu kungenxa yesimo esibucayi ngoba ngenxa yalesi sizathu umncintiswano ukhuphukile futhi nenani labasebenza ngokuzimela abanezikhungo zama-franchise ezinhlobonhlobo likhulu kunalapho baphoqeleka ukuthi bavale ibhizinisi elisha ngenxa yenzuzo ephansi ngenxa yezimo ezibekwa ngabanikazi bamalungelo.
Amathiphu wokukhetha i-franchise
Into esemqoka ukuthi uphenye kahle futhi wenze ukuhlaziywa kolwazi oluqoqwe ezinkampanini ezidayisa imali ezisemakethe nasemisebenzini onentshisekelo yokwenza kuyo. Kunconywa ukuthi ubheke amawebhusayithi ahlukile wokubhaliswa kwama-franchisor futhi ikakhulukazi uvakashele eminye yemidlalo eyinhloko ye-franchise ekhona eSpain.
Zeluleke kahle futhi ungakholelwa kukho konke okushiwo ama-franchisor noma abeluleki abagxile kuma-franchise, ngoba bazobona inzuzo yabo. Kufanele wenze ucwaningo lwakho bese uqhathanisa idatha yakho nemibiko ukukala amathuba angempela wokuthi uzophumelela emakethe. Kubuye kube lula ukuvakashela ezinye izikhungo ezinamalungelo ngamagatsha ahlukene ukuze abanye ozakwethu bakuqondise kokumele ukwenze nokungafanele ukwenze. Ungaqasha nomeluleki onguchwepheshe ukuthi akusize uthuthukise uhlelo lwebhizinisi olungcono.