Izinkampani zemidiya eziningi zokuxhumana kuzwelonke, i-Atresmedia neMediaset, yizo okwamanje ezisabalalisa isabelo esikhulu kunazo zonke sezimali zaseSpain Ngenzuzo yonyaka esondele kakhulu ku- 10% amazinga nokuthi ziphezulu kwababhalisiwe baseSpain. Ngaphezulu kwemikhakha eyaziwa ngemiholo yayo ephezulu, njengezinkampani zikagesi noma zamandla ezihola phakathi kuka-5% no-7%. Ngale ndlela, ngokutshalwa kwemali ku-Atresmedia naseMediaset, imali etholakalayo engaguquguquki futhi eqinisekisiwe ingatholakala minyaka yonke, okuthakazelisa kakhulu.
Ikakhulu, uma kuqhathaniswa nezinga lenzalo elenziwa ngemikhiqizo yasebhange yokonga noma okutholakele kwemali engenayo engaguquki eyeqe ngokulidlula i-1%. Njengomphumela we ukushibilika kwentengo yemali yi-European Central Bank (ECB). Futhi lokho sekuholele ekutheni ukunikezwa kwemali kube ku-0% ngalesi sikhathi. Ngamanye amagama, kumlando ophansi iminyaka eminingana kucebo lomphakathi lokukhulisa ukukhula komnotho endaweni ye-euro.
Yebo, lawa ngamanani amabili angajabulisa kakhulu ukuwaqasha kusuka manje kuqhubeke ngenxa yenzuzo yezabelo zawo. Ngaphandle kokunye ukucatshangelwa kohlobo lobuchwepheshe futhi kusukela ekubukeni kwezisekelo zayo. Yize ukuvela kwayo ezimakethe zezimali ezinyangeni ezedlule bekungagculisi neze ngezintshisekelo zabatshalizimali abancane nabaphakathi. Ngenxa ye- ukwehla kwamanani azo nokuthi bababeke emazingeni aphansi kakhulu omnikelo. Ngaphansi kokulinganiselwa kwabanye abahlaziyi kanye nomthengisi wezezimali.
I-Atresmedia ne-Mediaset: ibhizinisi
Enye yezinkinga ezibhekene nalezi zinkampani ezimbili ezibalwe emakethe eqhubekayo yaseSpain ukungabaza ukuthi imigqa yebhizinisi labo ikhona. Ikakhulu, ngokubonakala kwabanye khokha iziteshi ze-TV kanye neziphakamiso ezintsha kakhulu ezethulwa eminye imidiya yezokuxhumana ngokulalelwayo. Kulo mongo jikelele, lezi zivikelo zijeziswa ngabenzeli bezimali. Yize kunesinye futhi isibonakaliso sokuthi bebengadala indawo ekwakheni amanani abo.
Ngenkathi ngakolunye uhlangothi, kufanele kuqashelwe ukuthi lawa manani amabili wezimali zaseSpain ajikeleza kakhulu. Lokhu empeleni kusho ukuthi bakhulisa i- ukusebenza okungcono kunakho konke okunye ezimeni ezihamba phambili zezikhwama. Ngenkathi kwenzeka okuphambene nalokho, ezikhathini ezeqile bavame ukwenza okubi kakhulu kunakweminye imikhakha. Ngokwalokhu kubuka, zingathathwa njengamanani aguquguqukayo njengoba ziveza umehluko omkhulu phakathi kwamanani azo aphezulu nalawo aphansi. Ngakho-ke, kunenzuzo kakhulu ekusebenzeni kokuhweba.
Ibuyise ekulinganisweni kwayo
Ngemuva kokulahlela la manani ku- amazinga angaziwa Eminyakeni yamuva nje, kube nokubuyela emuva ekucushweni kwamanani abo. Yize kungaba isicupho se-bearish lapho abatshalizimali abancane nabaphakathi bangawela khona. Ngoba ekugcineni kosuku konke kuzoncika ekutheni izimakethe zezimali zikazwelonke zithatha muphi umkhombandlela. Kuzoba ukhiye wokwazi ukuthi isikhathi esifanele sokungena ezikhundleni zakho noma ngokuphambene nalokho sihlala ngaphandle kwanoma yimuphi umsebenzi wokutshala imali.
Ngakolunye uhlangothi, akunakulibaleka ukuthi bayizinkampani ezixhumene nazo ibhizinisi lokukhangisa futhi lokhu ngokungangabazeki kuyashintsha kakhulu. Kuze kube seqophelweni lokuthi kungaba ngomunye wabalahlekelwa kakhulu lapho kubhekwana nokwehla kwamandla omnotho okuzayo. Yini engaba nomthelela ekwehleni kwentengo kulezi zindaba ezimbili ezibhalwe emakethe yamasheya. Ngakho-ke, ukuhlakanipha kufanele kube yisici esivamile lapho izenzo zakho ezimakethe zezimali ziphathwa khona. Ngoba ngokwesisekelo amandla alo wokubuyekeza aphezulu kakhulu impela, kepha futhi nezinga lawo lokulungiswa. Ngaphezu kwalokhu okukhonjiswe kwezinye izimakethe zamasheya.
Ukhiye ukukhangisa
Ingxenye enhle yemali engenayo ye-Atresmedia neMediaset zivela ekukhangiseni. Ngale ndlela, eminye imibiko isanda kushicilelwa ekhombisa ukuthi le mali izokwehla kakhulu kusuka ngonyaka ozayo. Lokhu kungaba yisizathu esanele sokukhohlwa ngalezi ziphakamiso ezimbili emakethe yamasheya isikhathi eside. Ngoba ingasinikeza isimanga esingaphezu kwesisodwa esibi kusuka manje kuqhubeke. Ngaphandle kwezinye izinhlobo zokucatshangelwa kusu lokutshala imali.
Kumele futhi kuqashelwe ukuthi noma yiluphi ushintsho ekuvumelaneni kweziteshi kuthelevishini yaseSpain lungaba nomthelela oqonde ngqo kakhulu. Ukufika ezingeni lokuthi kungenza izenzo zabo ziwe noma zithokoziswe ezigcawini zikazwelonke. Emkhakheni obonakala ngokuba iyashintsha kakhulu futhi lokho kuncike kakhulu ekukhuleni komnotho wezwe. Lapho ukutholakala kwamalungelo wethelevishini kungahluka kakhulu ngamanani, kokubili e-Atresmedia naseMediaset. Lesi sici asikwazi ukukhohlwa uma ufuna ukukufaka kuphothifoliyo yakho elandelayo yokutshala imali.
I-Atresmedia emazingeni ama-4 euros
Lezi zindlela zokuxhumana zisekelwa kuma-euro ama-4 ngesabelo ngasinye. Uma seqiwe, kuzodingeka ukuthi uhlehlise izikhundla ngejubane elikhethekile ngoba ukuwa kungashuba kakhulu kusukela kulowo mzuzu oqondile. Ngokwalo mbono ngeke kube khona okunye ongakwenza ngaphandle kokuqapha ngokucophelela amanani akho ukuze kuthuthukiswe isu elilunge kakhulu lokutshala imali. Ngenkathi uma, kunalokho, ukwazile ukunqoba i- isithiyo esina-5 euro izokwazi ukwakha izinga lokungena elihle kakhulu ukwenza inzuzo yokonga ngokuphepha okuthile. Okuthile okwamanje akutholakalanga, yize kusazodingeka silinde ezinye izikhathi ezimbalwa zokuhweba.
Ngenkathi kwenzeka okuphambene, imbangi yayo iMediaset ehweba ngayo ebangeni elibanzi elihambayo kusuka ku-7 kuye ku-9 euros ngesabelo ngasinye. Kuzofanele ikhethe ukweqa la mazinga ngentengo yayo ukuze ukuthambekela kwayo kuchazwe kahle. Lokho wukuthi, i-bullish noma i-bearish ngokuya ngokuhamba okuthathiwe. Yize intshisekelo engaba khona kubatshalizimali abancane nabaphakathi ukuthatha izikhundla ngenxa yokuheha kwezinzuzo zayo eziphakeme. Futhi lapho ungamisa khona iphothifoliyo engenayo engaguquki ngaphakathi kokuguquguqukayo. Ngomholo ongatholakala kwimikhiqizo embalwa yezezimali.
Umkhakha onezincomo ezimbalwa
Kunoma ikuphi, akusona esinye sezigaba ezithandwa ngabahlaziyi bezezimali ababona amathuba ambalwa ebhizinisi ngokuvulwa kwezikhundla. Uma kungenjalo, ngokuphambene nalokho, baxwayisa ngobungozi kule misebenzi nokuthi ngokuvamile bancamela ukuthengisa kunokuthenga. Yize kukhuphuke kakhulu amanani abo angavela kusukela manje kuqhubeke. Ukuthi bazosebenzela ngaphezu kwakho konke ukushiya izikhundla kulawa manani amabili ukuze ukuvikela imali okuhloswe ngayo ukutshalwa kwezimali. Okungenani kumasu okutshala imali abhekiswe esikhathini esifushane futhi adinga ikhono elikhulu kubatshalizimali abathengisa.
Okwamanje, okuheha kakhulu kunabo bonke kuxhomeke ekwabiweni okuphezulu abakusabalalisa kubaninimasheya. Kepha ngengozi esobala yokulahlekelwa kuyo kwikhotheshini yamanani ayo. Ikakhulukazi uma bediliza izisekelo zokubaluleka okuthile, njengalezo ezibalulwe ngenhla. Phakathi kwezinye izizathu, ngoba ingcindezi yokuthengisa bekungaba namandla kakhulu ezimakethe zezezimali. Ngethuba langempela lokuthi ubuncane bonyaka bungafinyelelwa ekulinganisweni kwakho emakethe yamasheya. Okuthile okungenzeka ngokuphelele ekugcineni konyaka walo nyaka.
Imiphumela yazo zombili izinkampani
I-Atresmedia ithole imiphumela emihle kakhulu kwikota yokuqala yonyaka, idatha yayo enhle kakhulu kulesi sikhathi seminyaka eyi-11. Inzuzo ephelele yenkampani ikhule ngo- + 36,6% kuya kuma-euro ayizigidi ezingama-28,7, okuyisibalo esikhulu kakhulu kwikota yokuqala kusukela ngo-2008. Ngonyaka ka-45,1, ngomkhawulo wemali engenayo engu-35,8%, okuyimali ephakeme kakhulu ezinyangeni ezintathu zokuqala zonyaka kusukela ngo-2018.
Khonamanjalo, imbangi yayo iMediaset España ivale u-2017 ngemininingwane yayo ephezulu yezomnotho kusukela ngo-2008. Amandla ezohwebo ale nkampani, ahola ekukhangiseni izimali kusukela ngo-2004, kanye nokuphathwa kwezinsizakusebenza zayo, sekuholele ekutheni yenyuse inzuzo yayo engu-15,5% uma iqhathaniswa kuya ku-2016, kufinyelela kuma-euro ayizigidi ezingama-197,5. Imali engenayo enkulu yokukhangisa yemithombo yayo yezindaba ikhule phakathi kukaJanuwari noDisemba 2017 ngo-1,6% kuya kuma-euro ayizigidi ezingama-946,4, yize ayengenawo amalungelo okusakaza kwanoma yimuphi umcimbi omkhulu wezemidlalo ngo-2017, njengoba kwenzeka ngo-2016 neSoccer Eurocup. Kubandakanya ukumaketha kokukhangisa okuvela eceleni (€ 23,3 million) namakhomishini, imali engenayo yokukhangisa iyonke yayingu- € 928,7 million. Phakathi kwezinye izizathu, ngoba ingcindezi yokuthengisa bekungaba namandla kakhulu ezimakethe zezezimali. Ngethuba langempela lokuthi ubuncane bonyaka bungafinyelelwa ekulinganisweni kwakho emakethe yamasheya.