Elinye lamagama asetshenzwe kakhulu eminyakeni yamuva yilokho okuthiwa "I-Business Atomization". Kepha sisho ukuthini uma sikhuluma nge-atomization yebhizinisi? Ukuthi sinabanikazi be- a I-SME noma i-Micro-SME, noma siyingxenye yenkampani enkulu efuna izindlela ezintsha zokuzibeka, kubalulekile ukuthi siyicabangele le ncazelo ngoba ingabaluleka empumelelweni noma ekuhlulekeni kwenkampani yethu.
I-atomization ezinkampanini.
Igama ngokwalo libhekise ku- ukwahlukaniswa okuphelele kube izingxenye ezincane. Ezindabeni zebhizinisi, i- ukuwohloka kwesici kokubili i-microeconomic ne-macroeconomic ukuqonda kangcono umongo webhizinisi lethu. Leli gama livame ukutholakala ezindaweni ezimbili ezinkulu: Umnotho we-macroeconomic nokumaketha.
Ukwenziwa kwe-atomization emakethe
Mayelana nezomnotho, singathola i- incazelo ye-Atomization ngaphakathi kwesigaba se imibono yokuziphatha kwezimakethe. Ukwenza i-atomization kube yi ukuhlukaniswa kokuphakelwa kanye nokufunwa kubahlinzeki abaningi nabancane kakhulu nabafunayo. Iphinde ibhekiswe kaningi ngaphansi kwegama le- "I-atomization yemakethe"
Yize leli gama lingabonakala lingaqondakali futhi lidida, ukwenziwa kwe-atomization emakethe kulula kakhulu ukukuchaza. Lo mqondo ubhekise kumongo wezohwebo lapho izinhlobo ezahlukahlukene zabathengi nabathengisi benza ukungalingani kwawo kungenzeki. Okungukuthi, imakethe i-athomu lapho kunenani elikhulu le- abathengi nabathengisi abancane lapho kungekho khona ophethe indawo ethandekayo, okuvumela imakethe ukuthi ihlale ilinganisela.
Umncintiswano ophelele
I-atomization yebhizinisi yigama elisuselwa ezinhlotsheni ezahlukahlukene zomncintiswano. Izazi zezomnotho zakudala zaphikisa ngokuthi ukuncintisana kwamahhala usebenze njengamandla oku-oda akwazi ukwazisa i- Ukwehliswa kwentengo yenkampani ezokwazi ukwandisa noma ugcine isabelo sakho semakethe. Ngokuya ngalesi sifundo, kwavela imibono ehlukanisa izimo ezahlukahlukene lapho umncintiswano ungahlukaniswa khona kuye ngenani labahlanganyeli abangene kuwo.
La ukuncintisana okuphelele Kwabe sekuchazwa njengeyodwa lapho inani elikhulu labathengisi likwazi ukunikela ngemikhiqizo yalo, ngokungafani nezinhlelo ze-oligopoly lapho kutholakala kuphela inani elincane labathengisi, noma ngisho nezimbumba lapho ukuncintisana kungekho ngoba imakethe ilawulwa yi umkhiqizi oyedwa.
Uma sibheka uhlelo lapho kunezinhlobo ezehlukene zokuncintisana, siyakwazi-ke lokho i-atomization yinto ebalulekile esifundweni kanye nokuzimisela kwalokhu, kanye nokuhlangana kwabantu bobulili obufanayo, ukwenza izinto obala nokuhamba mahhala kwenza izimakethe zomncintiswano ophelele.
Lokhu kungenxa yokuthi njengoba kunenani eliphakeme kakhulu labathengisi nabathengi, inani elinikezwa noma elifunwa yilowo nalowo kubo liba lincane kakhulu kangangokuthi ukuziphatha kwabo kwehluleka ukudala imiphumela ebonakalayo kumikhiqizo. amanani ezimpahla. Kule miphakathi, amanani ayipharamitha nje, ngoba uma inkampani izuza khulisa umkhiqizo wakho kanye nevolumu yokuthengisa ngaphandle kwalokhu kuba nemiphumela entengo oyinikezayo, kuzoba nokuziphatha okubizwa kanjalo intengo evumelekile, ngoba izophoqeleka ukuthi ithengise ngentengo ebichazwe njengemukelekile ngabanye abakhiqizi.
Lokhu kuthinta kanjani ibhizinisi lami?
Lokhu kuholela ekubeni kungabi khona okwaziyo thenga umkhiqizo ngentengo ephansi lowo othenga okusele, kuyilapho abathengisi bekuthola kungenzeki ukunikela ngemikhiqizo yabo ngentengo ephezulu kunabanye, ngoba uma bezama bangaxoshwa emakethe. Kulezi zinhlobo zezimakethe akukho mbango phakathi kwezinkampani, kepha kunalokho a Ukuhlakazeka kokulawulwa lapho amanxusa ezomnotho ahlukile angazisebenzisa ngawo ekuhambeni kwemakethe.
Sengiphetha, ku khuluma ngomnotho imakethe ene-athomu ingenye lapho kungekho khona umholi wezohwebo ongachaza amapharamitha emakethe, uma kungenjalo izimbangi eziningi abagcina a isimo esilinganiselayo nesimeme, ngomncintiswano wangempela osusa ukubaluleka kwalowo nalowo maqondana nokuhlinzekwa kanye nokufunwa okuphelele.
Ukwenza i-atomization kwezentengiso
Ngakolunye uhlangothi, uma sibhekisa ku- i-atomization yebhizinisi maqondana nokumaketha, singachaza ukwenziwa kwe-atomization yebhizinisi njengendlela yokusebenzisa uhlelo lokuhlukanisa olugxile ezimakethe ezincane kakhulu, luze lufinyelele ezingeni lomuntu ngamunye. EMpumalanga uhlobo lokuqalisa kungukukhomba lelo qembu labantu abathenga imikhiqizo noma amasevisi abiza kakhulu. Kwezinye izimo, umuntu ngamunye uhlukaniswe ngaphakathi kwemakethe yakhe. I- amasu wokumaketha online bakha ukuxhumana okuqondile okusiza le nqubo ngokwenza izingxenye ezingaphansi zibe ncane futhi zibe ncane.
Ukuhlukaniswa komuntu ngamunye
Ukuchaza i- ukumaketha kwe-athomu sidinga kuqala kufanele sikucacele lokho kusho ukuhlukaniswa kwemakethe. Imakethe ichazwa njenge- Iqembu labantu ababelana ngezidingo futhi banamandla afanayo okuthenga. Ngakho-ke, a Imakethe ehlukanisiwe iyisiqeshana semakethe lapho kuchazwa khona izidingo ezithile.
Izinkampani eziningi ezinkulu zibandakanyeka khomba imakethe yonke imikhiqizo enikezwayo nezinsizakalo ezingathengwa ngabantu abahlukahlukene besebenzisa ezimbalwa kuphela amathuluzi wokuhlukanisa kubanzi impela njengokwabiwa kwendawo noma ubulili babathengi.
Ezinye izinkampani, ikakhulukazi ezincane, zifuna ukufinyelela emakethe encane kakhulu ngokuncike kakhulu ezintweni abantu abazithandayo, izindlela zokuphila nezintandokazi zabo. Uma siqhubekela phambili ekwenzeni ngezifiso esikutholayo ngaleso sikhathi niches emakethe esebenza ngokukhethekile ngezidingo ezihlukile imakethe eyodwa engabelani ngazo nanoma iyiphi enye. Ekugcineni, i- izinga lokugcina lokuhlukaniswa Kuyi-atomization lapho iklayenti ngalinye liphathwa khona ngendlela ehlukile.
Izindlela zokusebenzisa ukumaketha kwe-atomization.
Yize kubonakala kungumsebenzi ongenakwenzeka ukufeza, i ukumaketha kwe-atomization kungenzeka ngempela. Ngisho nezinkampani ezinkulu sezifikile dala amasu aphumelelayo wokuzuza ukumaketha kwakho kukungenise. Sonke siyawukhumbula umkhankaso weCoca-Cola lapho wawuhlanganisa khona amagama nezibongo kumalebula awo, okwenza abantu abaningi bathathe uhambo olude befuna amagama abo.
I-Coca-Cola izuzwe atomize ukumaketha kwakho ngaleso sikhathi wethula ucingo lapho anikeze khona inani elithile lamakani ngegama lelo ikhasimende elinqume ngalo, lenza umkhiqizo womuntu ngamunye.
Ukumaketha kwe-atomization Kubandakanya nokunikeza ukunakekelwa okunembile, okunobungane nokwakho kumakhasimende ethu ngamunye. Kuyacasula futhi kuvame ukucasula ukuthi kudlule kwimenyu enezinketho ongakhetha kuzo lapho sifuna ukucela usizo ngocingo.
Ngokuphambene nalokho, uma sithola i- uhlelo lokuxhumana lapho othile asizela ngendlela yomuntu siqu esingabeka kuye izidingo zethu ezithile, sizothola usizo olunokwethenjelwa nolunembile ngenkathi sizizwa sikulungele ukuthenga umkhiqizo futhi kuleso sitolo.
Ukwenza i-atomization ku-e-commerce
La ikhono lokwenza i-atomize ukumaketha Ikhuphukile ngokukhuphuka kwe-e-commerce namathuluzi ayinikezayo. Akudingekile ukuthi kube nenani elikhulu labasebenzi abenzayo ucwaningo lwezimakethe nokwandisa izindleko zamasu wokumaketha uma sinezinsizakusebenza zobuchwepheshe ezisivumela ukuthi sinikeze ukunakekela okukodwa nokwamuntu ngamunye kumakhasimende ethu.
Amanethiwekhi omphakathi dlala indima ebalulekile ku ukumaketha kwe-atomization Ukuba semininingwane yamaphrofayli lapho singathola khona kusuka egameni kuya ezithakazelweni zamakhasimende ethu. Ngale ndlela singaba nokuxhumana okwenziwe kwaba ngokwakho ngokuphelele.
Esinye isibonelo lapho sithola khona lokho ubuchwepheshe bolwazi Kuku-imeyili esikutholayo okusinikeza lokho esikudingayo nokufaka igama lethu kaningi. Akukona nje ukuqondana kwezinto, futhi akekho noyedwa ngemuva kwekhompyutha obhala i-imeyili ngayinye, uma kungenjalo uma sibhalisa ekhasini ukuthola izipesheli noma inethiwekhi yokuxhumana nabantu, kunezinqubo ezincike ekuziphatheni kwethu ezinquma ukuthi yini lokho sinamathuba amaningi okuthenga.
Olunye uhlobo lwe atomize ukumaketha kwenkampani yethu unikela ngomkhiqizo nge izici ezithile nezidingo edingwa yiklayenti. Yize ukufezekisa lokhu kungabeka izindleko zomkhiqizo wethu ngendlela enhle, kuyizindleko ezingaxazululwa ngokuthola ukuthi, ngokuvamile, amakhasimende azimisele ukukhokha inani eliphakeme ukuthola umkhiqizo owudingayo kuphela.
Ukuphetha, sicacisa ukuthi i- i-atomization ekukhangiseni ihlukaniswe ngezifiso noma eduze kakhulu ngokwezifiso ngazinye. Yize leli kuyisu elibiza kakhulu futhi ekuqaleni belinzima ukuliqalisa, livame ukuba nenzuzo enkulu ngokusivumela ukuthi sinyuse amanani emikhiqizo noma izinsizakalo zethu. Kuya kuba lula ukufeza i- ukumaketha kwe-athomu ngenxa yokuxhumana nomphakathi namanye amathuluzi ezobuchwepheshe avumela ukuthi sazi futhi sihlanganyele mathupha namakhasimende ethu.