I-Telecom Telefónica kazwelonke yinani okwamanje elidonsa inkomba ekhethiwe yamasheya kazwelonke, i-Ibex 35, ngemuva kwezinyanga eziningi zokungaqiniseki noma ngisho nokulahleka okuphawulekayo emananini ayo. Okwamanje ungenile amazinga asondele kuma-euro angu-7,60 isenzo, yize into ebaluleke kakhulu ukwazi ukuthi izokwazi yini ukweqa inani lokuxhaswa elinayo kuma-euro angama-8. Uma kunjalo, akungabazeki ukuthi amandla ayo aphezulu azobe ethuthuke kakhulu.
Okwamanje, ingxenye enhle yabahlaziyi bezezimali isalinde lokho okungenziwa yi-teleco ezimakethe zezimali. Akumangalisi ukuthi kuze kube amasonto ambalwa edlule yayicwiliswe esiteshini se-bearish esikhathazayo esiholele ekubeni ngaphansi kwama-euro ayisikhombisa. Kwenye ye amazinga aphansi omnikelo wezikhathi zokugcina. Asikwazi ukukhohlwa, ngakolunye uhlangothi, ukuthi amasheya ayo abelokhu ehweba kuma-euro angama-13 eminyakeni embalwa edlule. Ngamanye amagama, ilahlekelwe cishe isigamu senani layo emakethe yamasheya.
Njengomphumela wokuvela kwayo ezimakethe zezezimali, ukukhathazeka kohlangothi lwabasebenzeli bezezimali abahlukile akumangazi. Njengoba kunikezwe ukwesaba okusobala ukuthi ingawela kakhulu kumanani ayo bese ibhekisa ezingeni lama-euro ayisithupha, okungasho ukufaka isimo sobuchwepheshe se ukwehla kwamahhala. Isibalo esibi kakhulu esinganikezwa abatshalizimali abancane nabaphakathi. Phakathi kwezinye izizathu, ngoba ayisenazo izisekeli ezifanele ezisendleleni yayo futhi ukulahleka kungakhula ngamandla amakhulu.
Ucingo. Izindaba ezintsha nezimnandi
Ngemuva kwezinyanga eziningi ngaphandle kokwenza izindaba ezinhle ukukhuphula intengo yayo emakethe yamasheya, kubonakala sengathi ukuthambekela kuguquliwe ezinsukwini zamuva. Ngoba impela, Telefonica Moviles kube ngumthengi ophumelele phakathi kokunikezwa okune okulethwe inkontileka ne-Social Security IT Management, ngokwesimemezelo esishicilelwe muva nje kwi-Official State Gazette (BOE). Kunoma ikuphi, inkontileka inesikhathi sonyaka owodwa nje, oqala ngoDisemba 1, 2018 kuya kuNovemba 30, 2019. Kunoma ikuphi, ingavuselelwa futhi ngomunye unyaka, ngobude besikhathi, kufaka phakathi izandiso, iminyaka emibili.
Ngamafuphi nje, izindaba ezinhle kakhulu ezinganikeza umfutho esikhundleni sale telecom enkombeni yezokulingana kuzwelonke. Ngemuva kwezinyanga eziningi ukuvilapha okuphelele futhi lokho sekwenze abatshalizimali abaningi abancane nabaphakathi balahlile isibindi. Ukukhetha abanye ngokulindela okungcono emakethe yamasheya. Isibonelo, izinkampani ezisemkhakheni kagesi noma ezinye izinkampani zokwakha ezinokubaluleka okuthile ezimakethe zezimali. Ngokubonakala okucacile kwezikhundla ezimfushane kubathengi.
Ukusebenzisana neNetflix
Ezinye izindaba ezinhle ezingasiza iTelefónica ukuthi ibe ngomunye wabamele abahamba phambili bamasheya aseSpain wukusebenzisana kwayo nesinye seziqhwaga zomkhakha wezokuxhumana njengo-opharetha iNetflix. Akumangalisi ukuthi ekupheleni konyaka odlule, i- Izindlela ezintsha zokuhlangana zikaMovistar lokho kufaka okuqukethwe kweNetflix kukhwalithi ye-HD noma ye-UHD.
Ezinyangeni ezimbili ngemuva kokwethulwa kohwebo lobumbano phakathi kweMovistar neNetflix eSpain, izibalo ziveza ukuthi ngaphezu kwamakhasimende amasha amathathu kaMovistar ajoyine inkampani ukuqasha i-Netflix kuphakeji yakho. Ngokunjalo, i-35% yamakhasimende akwaMovistar anokufinyelela kwimikhiqizo evumela iNetflix ukuthi ibuke bathole le nketho.
Ukuhlanganiswa kweNetflix kusixhumi esibonakalayo seMovistar + kunikeze umuzwa omusha womsebenzisi, okwazi ukufinyelela kuleplatifomu zombili ezigabeni ezahlukahlukene zesixhumi esibonakalayo nangangenjini yokusesha.
Amasu wokuhweba inani
Kunoma ikuphi, elinye isu lingenziwa ngaleli nani. Okunye okubaluleke kakhulu ukuvula izikhundla uma kwenzeka amasheya akho eqa amazinga we-8 euro. Ngaphandle kokucabanga izingozi ezeqile futhi ezingabelwa imigomo ehlukahlukene yesiphetho: imfushane, iphakathi nendawo futhi yinde. Ngaphakathi kwalesi simo, le ntengo iyisihluthulelo sokungena noma ukungangeni ezimakethe zezimali. Ngenkathi ngokuphambene nalokho, uma umgoqo wama-euro angama-7 ubuyiswa, kuzobe kunikeza isignali entsha yobuthakathaka kunani. Futhi ukuthi kungakuthatha ukuthi ufike emazingeni aphansi futhi lokho kungakumema ukuthi ushiye izikhundla zakho.
Ngakolunye uhlangothi, akunakukhohlwa ukuthi iTelefonica ingenye ye- ama-chip aluhlaza okwesibhakabhaka avela emakethe yamasheya kazwelonke. Lokho kusho ukuthi, labo abanevolumu enkulu yezivumelwano nangokushintshaniswa kwezihloko kuzo zonke izikhathi zokuhweba. Ngaphandle kokunye ukucatshangelwa kobuchwepheshe futhi mhlawumbe futhi kusukela ekubukeni kwezisekelo zayo. Ukuba, ngamafuphi, kungesinye sezitoko ezisebenza kakhulu, hhayi kuphela emakethe yamasheya aseSpain kepha nasezwenikazi elidala. Okuthile okungakusiza ukukhuphuka izikhundla ngaphakathi kwezimakethe zezezimali zomhlaba wonke.
Abatshalizimali abanephrofayili elondolozayo
Esinye isici esihlukanisa leli nani elibalulekile lemakethe yamasheya ukuthi kungudaba lwabatshalizimali abavikela kakhulu noma abalondolozayo emakethe. Nomaphi lapho izifiso zakho ze konga imali ngaphezulu kokunye ukucatshangelwa okunolaka kusuka kuyo yonke imibono. Ngalo mqondo, asikwazi ukukhohlwa ukuthi opharetha bezokuxhumana basabalalisa izabelo minyaka yonke ngenzuzo ezungeze u-5,5%. Ngokukhokha okubili okwenziwe ngonyaka ofanayo futhi lokho kukwenza kube ngenye yezabelo ezinenzuzo enkulu ye-Ibex 35.
Ngakolunye uhlangothi, futhi akulona inani eliguquguqukayo ngokweqile ngoba ukwehla nokwehla kwayo ezindaweni zokuhweba akunalo udlame olukhulu uma kuqhathaniswa namanye amasheya. Njengesibonelo, lezo zomkhakha wamabhange ezinyangeni ezedlule. Ngamaphesenti asondele kakhulu ku-3% noma ku-4% futhi lokho kungathola imali eningi ekusebenzeni noma kukulahlekele uma isimo singathandeki kuzintshisekelo zabatshalizimali abancane nabaphakathi. Ngaphandle kokwehla kwale foni efanelekile engaphezu kwama-50% eminyakeni eyisikhombisa edlule.
Ziyisici okufanele sicatshangelwe ukungenisa amasu athile ekusebenzeni kwakho. Kokubili ukuthenga nokuthengisa. Esimweni sokugcina ngokusebenzisa i- Ukuthengiswa kwezikweletu evumela ukuthola izinzuzo ngenani lokwehla. Yize kungumkhiqizo wezezimali ophethe izingozi eziningi futhi ongaguquguquki kuwo wonke amaphrofayili wabatshalizimali abancane nabaphakathi. Uma kungenjalo, kunalokho, kudinga izinga eliphakeme lokufunda ekusebenzeni kwalo.
Izixazululo Zebhizinisi
ITelefónica Spain ibigxile ekuqiniseni i- amayunithi ebhizinisi akhethekile kubunye balobu buchwepheshe (ukuxhumana, ifu, ukuphepha, idatha enkulu, i-IoT nendawo yokusebenza yedijithali), okuyiminyaka edlule ebinendlela yokukhula okuqhubekayo, okubeka iTelefónica njengomunye wabadlali abahamba phambili emakethe yezobuchwepheshe obusha bezinkampani.
“Nge 'Telefónica Empresas', osomabhizinisi bazokwazi ukufinyelela kuwo wonke amakhono, izinsiza kanye nezixazululo ze- amayunithi webhizinisi ahlukahlukene okuvela ezinkampanini ezahlukahlukene, ngokunikezwa okuphelele kwezentengiselwano zombili izinkampani ezinkulu kanye nalabo abaphakathi nendawo nabancane, kanye nomkhakha womphakathi. 'I-Telefónica Empresas' ifuna ukuba ngumlingani othembekile ukwenza uguquko lwedijithali lwamabhizinisi ngesikhathi lapho ukwenziwa kwedijithali sekuvele kuyinto engokoqobo nesidingo sokuqhubeka nokukhula ”, kwengeza uJosé Cerdán, oyi-CEO yeTelefónica Business Solutions.
Ukukhishwa kwesibopho sokuqala esiluhlaza
I-Telefónica yethule ngempumelelo udaba lwayo lokuqala oluhlaza namhlanje, ngenani lama-euro ayizigidi eziyi-1.000 XNUMX futhi kungakapheli iminyaka emihlanu. Lo msebenzi, ophinde ube ngowokuqala ukwenziwa emkhakheni wezokuxhumana ngocingo, kulandela ukwethulwa kohlaka lwenkampani lwezezimali olusimeme. Kuphinde kube ukukhishwa kokuqala kwenkampani yaseSpain ngo-2019. Ngokusebenzisa indlela entsha yokutshala imali ebingaziwa inani elikhulu labatshalizimali.
Umsebenzi wamukelwe kahle kakhulu ngabatshalizimali bezikhungo, isidingo sabo esivumele isigqebhezana ukuthi sisethwe ku-1,069%, kuze kufike kumaphoyinti ayisisekelo angama-25 ngaphansi kwezinkomba zamanani okuqala. Iphrimiyamu yokugcina ekhokhelwe ingamaphuzu ayisisekelo ama-3 kuphela, ngaphansi kakhulu kokukhishwa okujwayelekile konyaka. Incwadi yokugcina i-oda ibimi ku-5,2 billion, ekhombisa ukubhalwa ngaphezulu kwezikhathi ezi-5. Kufanele kuqhakanjiswe intshisekelo ephezulu yabatshali bezimali abaluhlaza, ngokubamba iqhaza okungaphezu kwama-50%, okufaka isandla ekwandiseni isisekelo sabatshalizimali. Sekukonke, bangaphezu kuka-310 abatshalizimali ababambe iqhaza, okuthe ngaphezu kuka-80% ngabatshalizimali bamazwe omhlaba. Kuphinde kube ukukhishwa kokuqala kwenkampani yaseSpain ngo-2019. Ngokusebenzisa indlela entsha yokutshala imali ebingaziwa inani elikhulu labatshalizimali.