Ngaba kwakha kwenzeka kuwe ukuba ungene evenkileni utsalwa ngamaxabiso aphantsi, uzalise inqwelo yaye, xa uhlawula, bakuxelela ukuba kufuneka uhlangabezane neemfuneko ukuze ukwazi ukuthenga? Ezo ndawo zaziwa njengorhwebo lwehoseyile. Kodwa, yintoni urhwebo lwehoseyile?
Ukuba ufuna ukwazi ekugqibeleni yonke into enento yokwenza newholesale trade, the iyantlukwano kunye nomthengisi, izibonelelo, izinto ezingeloncedo kwaye kutheni zibalulekile, emva koko sikucacisele.
Yintoni urhwebo lwehoseyile
Masiqale ngokuchaza ukuba kuthetha ukuthini urhwebo lwehoseyile. Okanye yintoni urhwebo lwevenkile. Yi umsebenzi ongenelela phakathi kwekhonkco lokusasaza kunye nokuthengiswa kwempahla.
Ngamanye amazwi, sinokuqonda ukurhweba nge-wholesale njengeyona ijongene nokuthengiswa kweemveliso ezininzi kwimibutho yorhwebo.
Kwaye leyo yenye yeemfuno. Ishishini lehoseyile lingathengisela amashishini okanye abarhwebi kuphela kuba amaxabiso abawasekayo atshiphu kakhulu kunokufikelela kubathengi. Kutheni kunjalo nje? Kuba ifuna ukuthenga iimveliso ngexabiso eliphantsi ize ke yenze inzuzo ngazo.
Ke ngoko, zi ikhonkco phakathi kwabavelisi kunye nabarhwebi, besebenza njengababoneleli-abasasazo.
Esi sizathu sokuba amashishini amaninzi alolu hlobo abeke ukuchongwa kokuba yintengiso yorhwebo kwiingcango. Kwelinye icala, ukuze abarhwebi bazi ukuba banokuthenga iimveliso ngexabiso eliphantsi; kwaye kukhuselekile ukuba abantu babucala bayeke ukungena kuba abayi kuthengiswa.
Ukukunika umbono, urhwebo lweholesale lunokuba yimarike yeentlanzi apho, ukuba i-sea bass ixabisa phakathi kwe-6 kunye ne-8 ye-euro kwivenkile enkulu, kolo rhwebo lwentengiso lunokubiza phakathi kwe-2 kunye ne-4 ye-euro. Ezinye zizibonelelo ezinokuthi zithathwe ngumrhwebi (umnini wevenkile).
Mininzi imizekelo yorhwebo lweholesale, ukusuka kwiivenkile zempahla, ukutya, izixhobo zombane, iteknoloji, njl. kodwa zonke zisekelwe ekuthengeni inani elikhulu leemveliso (oko kukuthi, akufanelekile ukuthenga into enye).
Umahluko phakathi kwehoseyili neyokuthengisa
Nje ukuba ucacelwe malunga nokuba yintoni ihoseyile, asicingi ukuba kukho ingxaki eninzi yokwazi ukuba yintoni eyahlulayo kwintengiso.
Kodwa ukuze wazi izitshixo, kufuneka uthathele ingqalelo:
- Ishishini lehoseyile lithenga iimveliso kubavelisi kunye nabanye abathengisi, ukuzithengisela abanye. Nangona kunjalo, umthengisi ujolise kumthengi wokugqibela. Awuyi kuphinda uthengise imveliso kwezinye iivenkile, kodwa kunye nabathengi abaza kuzisebenzisa ezi.
- Kukho umahluko omkhulu ngokwezixa. Kumthengisi, amanani amakhulu athengwa kwaye athengiswa, ngelixa kumthengisi, amanani amancinci athatha.
Ngamafutshane, nganye yezi venkile ineenjongo ezahlukeneyo kwaye, nangona zombini zithengisa iimveliso ezifanayo, zibonelela abathengi abahlukeneyo.
Izinto eziluncedo nezingalunganga
Urhwebo lweholesileli lunokubonwa njengento elungileyo, okanye into engeyiyo kangako. Kodwa akunakubakho mathandabuzo ukuba ineengenelo zayo, kunye neentsilelo zayo.
Phakathi kwezinto ezilungileyo malunga norhwebo lwehoseyile sinazo:
- Bafumana izinto ngamaxabiso angaphantsi kwamaxabiso emarike. Ngenxa yokuba benza ukuthenga okubalulekileyo ukubonelela abathengi babo (abanye abathengisi kunye nabathengisi), inzuzo abayenzayo inkulu kakhulu. Ngamanye amaxesha loo maxabiso aphantsi nangaphezulu kunokuthenga ngokuthe ngqo kwimizi-mveliso.
- Banokubonelela ngenani elikhulu leemveliso, Kwanaxa imizi-mveliso ikufumanisa kunzima, iinkampani ezithengisa ngeholesi ziyakwazi ukuyenza loo nto, ingakumbi ekubeni uninzi luneendawo zokugcina iimpahla ezinkulu apho zigcina khona oko zikuthengayo.
yonke into ilungile izinto ezimbi, kwaye yayingayi kuba ngaphantsi kurhwebo lwevenkile. Kule meko, sithetha malunga:
- Iimpahla ezibiza kakhulu. Urhwebo lweholeyili linyathelo elongezelelweyo phakathi kwabavelisi kunye nabarhwebi, okuthetha ukuba uthenga ngexabiso eliphezulu kunexabiso lasefektri kwaye uthengise ngexabiso eliphezulu ukwenza inzuzo. Ngamanye amazwi, wonke umntu uphakamisa amaxabiso ukwenza inzuzo, enefuthe elibi kumthengi wokugqibela, ngubani omele athwale loo maxabiso aphezulu.
- Kukho inzuzo ephantsi yemveliso. Oku kungenxa yokuba, ukwazi ukuba iimveliso ziya kudlula kwezinye izandla, eziya kuzithengisa, kufuneka baphele bephulukene nengeniso ukuze iimveliso zabo zifike. Endaweni yokuba kuxhamle abantu kunye neenkampani ezivelisayo, into esiyenzayo kukubenzakalisa.
- Akukho mandla esigqibo esiqinileyo. Enyanisweni, abo banolawulo ngabaphathi borhwebo oluthe kratya kuba, ngenxa yomthamo ophezulu weemveliso abazithengayo, banokubeka uxinzelelo olungakumbi kwiinkampani ukuba bazikhuphe ngexabiso eliphantsi kakhulu, kwaye oko kubeka uxinzelelo. iifektri, kodwa nakwabanye, ekufuneka bayithengise ngexabiso eliphezulu ngakumbi.
Iindidi zentengiso yehoseyile
Kurhwebo lwehoseyile, sinokwahlula iindidi ezimbini:
- abathengisi, eziziinkampani ezizinikele ekuthengisweni kwakhona kweemveliso. Ukwenza oku, banenani elikhulu leenkonzo kunye neemveliso, ngaphezu kokulawula uluhlu.
- Iiarhente zabalamli. Baziingcali kwiimveliso ezithile, nakwimimandla, ngendlela yokuba bagxile kuphela kwicandelo elinye okanye uhlobo lwemveliso kwaye nangona befuna ukuthengiswa kwakhona, eyona nto ivelisa izibonelelo yikomishini abayinikiweyo ngokubeka eso sitokhwe banaso. imarike.
Kutheni kufuneka kubekho amashishini athengisayo?
Ngaphandle kwento yokuba ukurhweba nge-wholesale kunokubonwa njengento engalunganga, ngakumbi ngeenkampani, ezilahlekelwa yinzuzo ngokuba nenye "ikhonkco" kwikhonkco lokuthengisa, inyaniso kukuba zinconywa kakhulu.
Kwelinye icala, kuba Bahambisa isixa esikhulu semveliso, evuselela uqoqosho lwelizwe; kwaye, kwelinye, ngokuba ukunciphisa umngcipheko wokugcinwa kunye nokugcinwa kwezi mveliso. Njengoko ingabo abathengayo, bade bayenze ngenzuzo ephantsi, iimveliso zixhamla ngokungashiywa zingasebenzi (kwaye ilahleko kufuneka icingelwe).
Ngaba icacile kuwe ukuba yintoni urhwebo lwehoseyile?