Nokuba yeyokwenza, kuba unenkampani, okanye nje eyeyakho ibhrendi, Olunye lolona hlalutyo lubalulekileyo olukuncedayo ukuba wazi ngakumbi ngeshishini lakho yi-SWOT. Kodwa yintoni i-SWOT?
Ukuba ubusoloko uyibona kodwa awuyiqondi, ukuba uceliwe ukuba uyenze, okanye ufuna ukufunda indlela yokwenza kwaye ungabethi kuyo malunga nokuba yintoni engalunganga, siya kukunika. wena zonke iinkcukacha kunye neengcebiso malunga nokuba yintoni na i-SWOT kunye nendlela yokuyakha ngokuqinileyo. Ngaba siqale?
Yintoni i-SWOT
Uhlalutyo lwe-SWOT, kwakhona eyaziwa eUnited States nangaphandle kweSpain njengohlalutyo lwe-SWOT, ngumzobo owahlulwe wangamacandelo amane. Ngamnye kubo uchaza ukuba yintoni amandla, amathuba, ubuthathaka kunye nezoyikiso iprojekthi enayo.
Ukuze uyiqonde ngcono. Khawucinge ukuba uneshishini engqondweni. Ufuna ukuthengisa i-t-shirts elungiselelwe ngabasebenzisi. Amandla akho afanayo, ukunika imveliso abathengi abaya kuyithanda ngokwenene. Ithuba lakho, i-niche engaxinananga kakhulu kwaye evumela ukwenziwa ngokwezifiso ukuba kunikezelwe kubathengi ukuze bakwazi ukuyila iimpahla zabo ngamaxabiso afanelekileyo. Ngoku, bubuphi ubuthathaka onabo? Ewe, uyaqala, awunalo ukhenketho kwaye nabo abakwazi. Nezoyikiso? Ukhuphiswano.
Ukuthetha nje, luhlalutyo lwe-SWOT. Imalunga nokuchonga into “ekhethekileyo” malunga neshishini lakho kwaye kwangaxeshanye zeziphi iziphene okanye iingxaki onokuba nazo ezibalulekileyo.
Ngokwenyani igama le-DAFO liza kuba isifinyezo ngasinye sikhankanya into ebesinixelele yona ngaphambili: D, yobuthathaka; A, yezoyikiso; F, ngenxa yamandla; kunye O, amathuba.
Ngokubonakalayo, uhlalutyo lwe-SWOT lumelwe njengebhokisi elikhulu, elithe lahlulahlulwe libe lincinci ezine. Ngokuqhelekileyo zibekwe ngolu hlobo lulandelayo: Amandla, Ubuthathaka, Amathuba, Iingozi. Kwaye sele ikhona ukusukela oko yaphuhliswa ngeminyaka yoo-60-70s eUnited States. Enyanisweni, sinetyala kuM. Dosher, O. Benepe, A. Humphrey, Birger Lie, noR. Stewart.
Ukubaluleka kweSWOT kukhulu kakhulu. Iinkampani ezininzi, abatyali-mali, njl. Bacela olu hlobo lohlalutyo kuba yindlela enenjongo yokuvavanya inzuzo okanye hayi ishishini. Kwaye kukuba xa udweba itafile akufanele ushiywe wedwa ngamandla, ubuthathaka ... kodwa kufuneka uhlalutye ishishini ukusuka kula manqaku amane ukuze ukwazi ngokunzulu, ukwazi ukuba njani. kuhle, kodwa kubi.
Amandla, amathuba, ubuthathaka kunye nezoyikiso
Ngoku uyazi ukuba yintoni i-SWOT, kufuneka sikulumkise ukuba ukwenza oko akulula.. Kungabonakala kunjalo, kodwa okwangoku inyaniso, ukufumana ulwazi malunga neshishini, akunjalo. Yiyo loo nto kubalulekile ukuqhekeza kwaye wazi into ekufuneka ihambe kwibhokisi nganye kunye nendlela yokuhlalutya ishishini kulo mba.
Kwaye yile nto siza kuyenza ngokulandelayo.
Amandla
Siqala i-SWOT ngamandla. Apha kuya kufuneka uqokelele yonke into enikezelwa lishishini lakho kwaye ikwenze womelele. Siqhubeka nomzekelo wevenkile ye-t-shirt yesiko. Amandla akho kukwazi ukuba abathengi bazenzele ezabo isikipa. Kodwa unokuba namandla kwipakethe ekhethekileyo, ngokwemiqathango oza kuyisebenzisa, kwiwebhu...
Ngamafutshane, kufuneka uphendule "Yintoni onokuthi ugqwese kuyo okanye wenze ngcono kunabanye?". Kwaye apha kuya kufuneka umisele zonke izinto ezilungileyo elinokuba nazo ishishini lakho. Kakade ke, kusoloko kusengqiqweni. Umzekelo, ukuba uthi uza kwenza ipakethe ekhethekileyo kumxhasi wakho ngamnye ngokusekwe kuyilo lwe-t-shirt, inokuba mnandi. Kuyaphawuleka. Kodwa sengqiqweni? Ngaba unokuthwala iindleko ezinokulingana kwaye ingaba iya kukubuyekeza ukuze inkampani ingangeni phantsi kwayo?
Xa uhlalutya amandla akho kwishishini, soloko uyenza ngentloko yakho emagxeni akho, ngaphandle kokucinga ngentelekelelo okanye ukuba ishishini lakho linemali engenasiphelo kwaye awudingi nzuzo. Oko akuthethi ukuba ayinakwenziwa. Ungayiqwalasela, ewe, kodwa uhlala uhlalutya ukuba yinto enenzuzo okanye inokukwenza ulahlekelwe kakhulu.
Ubuthathaka
Inxalenye echasene nokomelela bubuthathaka. Oko kukuthi, ukuba phambi kokuba ubeke yonke into onobuchule kuyo okanye yonke into eneshishini elungileyo, ngoku kufuneka uzibeke kwelinye icala uthethe ngeentsilelo elinazo.
Yinto efana neentloko (yonke into elungileyo) kunye nemisila (yonke into embi phambi kwakho). Kwaye sele sikuxelela ukuba kuninzi okubi. Kulo naliphi na ishishini.
Ngomzekelo ebesirhuqa, sinokuba nayo, imbi, inyani yokungabi nazo zonke iisayizi zeehempe. Okanye ukuba sineentlobo ezahlukeneyo kodwa ubukhulu bukhulu okanye buncinci kunoko kufunekayo. Obunye ubuthathaka beshishini lakho busenokuba ngenxa yeendlela zokuhlawula. Mhlawumbi wamkela kuphela ikhadi letyala. Kwaye abaninzi bayathandabuza ukuyisebenzisa, ngakumbi kwishishini abasandul 'ukudibana nalo.
Obu buthathaka kufuneka bujongwe njengamandla ngengqiqo yokuba zizinto ezikubuyisela umva kwishishini lakho okwangoku, kodwa ungazilungisa kwaye uziguqule zibe namandla ngokuhamba kwexesha.
Amathuba
Amathuba anokuhlalutywa njengezakhono okanye amandla anokuphucula elo shishini. Umzekelo, ukuba unobuthathaka kwintlawulo yeemveliso kwaye njengethuba lokuba ukwinkqubo yokwazisa indlela entsha yokuhlawula ekhuselekileyo engadingi nkathazo ingako kubathengi.
Ezi azikho nje izinto ezinokwenzeka ukuba ubuthathaka bulungiswe, kodwa kwakhona ukubona indlela yokujongana neshishini ngalinye ukuya kulwandiso olunokwenzeka.. Umzekelo, sineshishini le-t-shirt yesiko. Kwaye ithuba linokuthi kukho iimpahla ezininzi zobuntu: ibhulukhwe, iingubo zangaphantsi, i-swimsuits ... Konke oku kuya kwandisa ishishini lakho kwaye ngamathuba okukhula kunye nokudibanisa kwiimarike.
Iinkqubo
Okokugqibela, siza kwizisongelo, oko kukuthi, yonke into ebeka ishishini lakho emngciphekweni ukuba lingaphumeleli. Kwaye oku akuthethi ukuhlalutya ukhuphiswano kuphela, kodwa kunye nemarike kunye neshishini lakho (ewe, unako ukuzitshabalalisa).
Masihambe nemizekelo. Ishishini lakho leeteki zesiko. Njengesoyikiso uya kuba nezinye iivenkile kunye namashishini enza okufanayo. Mhlawumbi ipolisi yamaxabiso itshiphu kakhulu kubo kunawe.
Kodwa ngaphandle kokhuphiswano, zeziphi izoyikiso onokuthi ube nazo kubathengi? Umzekelo, ukuba bakhetha ubungakanani obungalunganga kwaye banamava amabi; abangayaziyo indlela yokulandela inkqubo yokwenza imveliso yabo...
Ngaba icacile kuwe ngoku ukuba yintoni iSWOT?