Misela i-franchise Yindlela yokwenza ishishini lakho ngokusekwe kumava angaphambili omnye usomashishini osele ephumelele, ekuya kuthi ke kulo mba ube ngumrhwebi. Yifomula esetyenziswayo esonyukayo ekufuneka uyithathele ingqalelo ukuba uceba ukuqala ishishini. Kule intshayelelo siza kukunceda uyiqonde ngcono ukuba yintoni I-franchise, izibonelelo zayo, nezinto ezingalunganga kwaye zisebenza njani.
Eyona ndlela iqhelekileyo yokufumana imbono ikopa oko kusebenza kakuhle kwaye izama ukubeka uphuculo olwahlukileyo. Kodwa indlela yokwenza oku kube lula kwaye impumelelo iqinisekisiwe kukukhetha ukuseta i-franchise. Franchise Olukhetho oluhle kakhulu lokuqalisa ishishini ngokuzimeleyo, oku kungenxa yokuba baququzelela ukukopa imodeli yeshishini ebenempumelelo ngokwaneleyo kwaye ibonakalisiwe njengeyona ndlela isebenzayo kwaye ikhawulezayo yokuyifumana ibaleke kunye iziqinisekiso zenzuzo.
I-franchise isebenza njani?
Yiyo Inkqubo yeshishini yentsebenziswano apho yonke into ilawulwa ngesivumelwano sangasese phakathi kwamaqela amabini. La maqela yi-franchisor, eyinkampani ebonelela ngemodeli yeshishini, umfanekiso, uphawu, amava, iincwadi, iinkqubo, uncedo, uqeqesho. I-franchisor, eyinkampani ezizimeleyo okanye ezizimeleyo eziza kulawula ukulawula le modeli yeshishini kwindawo enikezelweyo endaweni yokuhlawula umrhumo oguqukayo okanye oqinisekileyo.
Los Izivumelwano zefranchise inokulawula imiba enje ngomsebenzi womntu othenga ilungelo lokuthengisa, umsebenzi, indawo eyodwa, iinkonzo zenkxaso ekufuneka zinikezelwe yi-franchisor, iinjongo zokuthengisa, umgaqo-nkqubo wokuthenga, ubunyani, inkqubo yentlawulo kunye nezizathu zokupheliswa.
Kutheni iifranchise zisasazeke kangaka?
Kungenxa yokuba ziyindlela elungileyo yokukhula okufana neshishini elizisa izibonelelo ezahlukeneyo kubo bobabini ababandakanyekayo. Ezinye zazo zezi zilandelayo:
Izibonelelo zomntu othengisayo:
Ukucutha umngcipheko onxulumene noko ukuqala ishishini ekuqaleni ukusukela oko i-franchisor ukongeza kwi-brand iya kukunika ulwazi, uncedo kunye noqeqesho oluyimfuneko, kunye nokufikelela kubathengisi beqela kwaye ngamanye amaxesha ukufikelela kwimali yebhanki, ethi yona yomeleze ukhuphiswano kunye namathuba yempumelelo kunye nokusinda kwenkampani. Ke, xa sithetha ngokubanzi, zintathu izinto eziluncedo ezinokumiliselwa eziqinisekisa inyani yokuba ukuseta i-franchise ngumbono olungileyo, othuthuzelayo, kuba wonke umsebenzi sele uwunikiwe. Awuchithi ixesha ucinga okanye uqinisekisa imodeli yeshishini.
Uthatha umngcipheko omncinci, kuba sele unayo inkxaso enye uphawu oluhlanganisiweyoInkxaso ebonakalayo kumava, ulwazi kunye noncedo. Kukho ukonyuka kokhuphiswano, ngokuchanekileyo ngenxa yenkxaso ekubonelelwa yinkampani, ikuvumela ukuba ukhuphisane phantsi kweemeko ezifanayo neenkampani ezinkulu ezikwicandelo elinye.
Izibonelelo zefranchisor:
Ilungelo lokuthengisa amalungelo Iququzelela i-franchisor ngokwanda ngokukhawuleza kwendawo ukuxhomekeka kwilinge lama-franchisees ayo ngaphezulu kwenkampani, okunciphisa umngcipheko wotyalo-mali, kunye nomngcipheko oqhelekileyo ocingelwayo xa kusenziwa ukwanda okubonakalayo. Ukongeza, iyanceda ukwenza imikhankaso yentengiso ibe yinzuzo kwaye inyuse ubukho bayo kwingqondo yoluntu njengoko ukufikelela kwayo kuya kuba kukhulu kakhulu kubantu abaninzi. Olunye uncedo kukuba kuyakunceda ukudibanisa uphawu kwintengiso ngendlela efanelekileyo, kuba iiasethi zenkampani ziya kwenziwa lula kwaye iimeko ezingcono zokuthenga ziya kuthethathethwana.
Ngale nto nangaphezulu, misela ilungelo lokuthengisa Olukhetho lukhule kakhulu phakathi kwabantu abaziqeshileyo kwezorhwebo okanye kumzi-mveliso wehotele, kungenxa yokuba baya kuvunyelwa ukuba babalasele kwaye bakhuphisane phantsi kweemeko ezifanayo neenkampani ezinkulu, ukuya kwinqanaba lokubaxhasa njengoko kunjalo neevenkile ezinkulu. Kodwa ukuba ufuna ukwazi ngamanyathelo oza kuwalandela ukuze ukwazi ukuseta i-franchise yakho, qhubeka ufunda kuba siza kukunika apha ngezantsi:
Thatha isigqibo malunga neshishini ofuna ukuseta
Eli linyathelo lokuqala, ekufuneka ulithathele kulo bala izinto ozikhethayo kunye nezakhono kuba ukuseta ishishini, eyona nto intle kukuba yinto oyithandayo kwaye oqeqeshelwe yona. Akucetyiswa ukuba uqale ishishini ongenazo izakhono okanye elingabandakanyi ukoneliseka kwakho ngokwenza njalo. Amandla kunye nenkuthazo zizinto ezimbini ezibalulekileyo ekufuneka ziqwalaselwe.
Fumana indawo efanelekileyo
Indawo efanelekileyo yi iqhekeza eliphambili Ewe, njengosomashishini kuyakufuneka ufumane eyona ndawo ifanelekileyo kwaye uthethathethane ukuba lixabiso elifanelekileyo ukuze oku kungachaphazeli inzuzo. Kufuneka ifune ukuvelisa kwakhona kangangoko kunokwenzeka kwimodeli eyenze ukuba ishishini lokuqala liphumelele.
Vala inkxaso-mali epheleleyo
Nje ukuba ucace malunga nesixa esipheleleyo sokuqalisa ishishini lakho, kuya kufuneka usebenze ukuze ufumane imali ukuze yanele ukuhlawula loo mali. Zombini ekuxhaseni ngemali ngezixhobo zakho kunye nezo zamaqabane kunye nezemali zebhanki. Ukufezekisa imali yebhanki, i-franchisor ihlala inceda ngezivumelwano ezikhethekileyo zokuxhasa ngemali okanye izicwangciso zeshishini zebhanki.
Faka inkampani
Kuya kufuneka wenze iinkqubo eziyimfuneko ukuze uluntu lwakhiwe.
Ukutyikitywa kwezivumelwano eziyimfuneko
Kufuneka uqinisekise indawo oceba ukuseka ishishini lakho kuyo. Uninzi lweekhontrakthi ze-franchise ziboshwe ngokuthe ngqo kuqeshiso olwenzelwe indawo Emva kwexesha uza kuqhubeka utyikitye isivumelwano se-franchise. Kuya kufuneka wenze isivumelwano sisemthethweni, uhlawule iintlawulo zokuqala kwaye ke ufumane iincwadi zemvume yokuthengisa amalungelo.
Yenza ukulungelelaniswa kwendawo
Eli linqanaba elinengxaki, kodwa ikakhulu kwabo bangenamava. Ukulungiswa kwakhona kwendawo linyathelo elihlala lithatha imisebenzi eliqela. Lixesha elixinzelelekileyo nelifutshane ngokubanzi, kodwa kubalulekile ukuba ube nokuhanjiswa okufanelekileyo kwindawo yakho. Nika ingqalelo kwaye ujonge kuyo yonke into egqibeleleyo.
Gaya iqela labasebenzi
Kuya kufuneka wenze umkhankaso wokukhangela abagqatswa ukuba basebenzise kwishishini lakho elitsha. Kuya kufuneka wenze iqela lezabasebenzi, oku kubaluleke kakhulu kuba yenye yezona zinto ziphambili zenkampani.
Beka ii-odolo zokuqala zentengiso
Okwangoku kuya kufuneka wenze uqikelelo lwexabiso ngokwenqanaba lentengiso ocinga ukuba liya kubakho. I-franchisor ihlala inceda ekulungiseleleni ukuqala kwee-odolo. Emva koko uya kuqhubeka uye kwindibano yesiseko. Oku kubandakanya ukulungiselela ukuhamba, ukuthengiswa kunye nayo yonke into ekufuneka ibekho kwindawo yokuqala. I-franchisor nayo ihlala inceda kule ndawo ukuseta ivenkile, ekunzima ngakumbi kuba kule ndawo ishishini alikaqondwa ngokupheleleyo.
Qalisa indawo
Ngokumiselwa kweshishini, ungangena kwisigaba sokuqala sokusebenzela abathengi bakho bokuqala kunye nokuchitha iintsuku ezimbalwa uqengqa ishishini kwiinkcukacha ezifanelekileyo. Emva koku kulandela ukusungulwa. Ngokuqala kweshishini, kubanjwa iphulo lokuvula iqela. Yenza eli phulo lokuqalisa. Ukwenza eli phulo kubandakanya ukuthengisa ishishini ukutsala abathengi. Ukulungiselela le nto, ubuchwephesha esele bungqinisisiwe yi-franchisor busetyenzisiwe. Esi sesinye sezona zakhono ziphambili ze-franchise xa kuvulwa. Ukufumana ukuthengisa ngokukhawuleza linyathelo lokugqibela.
Ukungancedi ukuseta i-franchise
Ngoku sele sizibonile zonke izinto ezilungileyo kunye namanyathelo ekufuneka elandelwe, kubalulekile ukwazi elinye icala, eliyinto engeloncedo. Ezona ngxaki ziphambili ekumiseleni i-franchisee kumnini-franchisee kukuphulukana nenkululeko kunye nenyaniso yokuba banolawulo oluncinci kwishishini labo, oku kungenxa yokuba amandla abo okwenza izinto aya kuncitshiswa sisivumelwano, esizuzayo kwinxalenye enkulu Elona qela linamandla, oko kukuthi, kwi-franchisor.
Ukongeza kwinto yokuba sele kwaziwa ukuba yonke into ebengezelayo kwiminyaka yakutshanje ayithethi ngegolide. Oku kubangelwe yingxubakaxaka kuba kwesi sizathu ukhuphiswano lonyukile kwaye inani labasebenza ngokukhululekileyo kumaziko okuthengisa zonke iintlobo likhulu kunokuba benyanzelwe ukuba bavale ishishini elitsha ngenxa yenzuzo ephantsi ngenxa yeemeko ezibekwa ngabanini bamalungelo.
Iingcebiso zokukhetha i-franchise
Into ephambili kukuphanda ngokucokisekileyo kwaye wenze uhlalutyo ngolwazi oluqokelelwe kwiinkampani ezithengisa imali ezisemarikeni nakwizinto onomdla kuzo. Kuyacetyiswa ukuba ujonge iiwebhusayithi ezahlukeneyo zobhaliso lweefranchisor kwaye ngakumbi undwendwele ezinye zezona zinto ziphambili ze-franchise ezikhoyo eSpain.
Zicebise kakuhle kwaye ungakholelwa kuyo yonke into ethethwa ngabanini bamalungelo okanye abacebisi abagxile kwii-franchise, kuba baya kubona izibonelelo zabo. Kuya kufuneka wenze olwakho uphando kwaye uthelekise idatha kunye neengxelo zakho ukulinganisa amathuba okwenyani okuba uya kuphumelela kwintengiso. Kukwalungele ukutyelela amanye amaziko aneefranchised kumasebe ahlukeneyo ukwenzela ukuba abanye oogxa bakho bakukhokele kwinto ekufuneka uyenzile kunye nengafanele ukwenziwa. Unokuqesha umcebisi oyingcali ukukunceda ukuba uphuhlise isicwangciso seshishini esingcono.