Ukuba iimarike ziye zavela yinyaniso. Ekubeni iteknoloji yaphunyezwa, kuyaziwa ukuba imarike ayisekho ukuba ibe nendawo ebonakalayo, kodwa kunoko, ukunika umzekelo, zikhona kwi-Intanethi. Kwaye oko kuthetha ukuba zininzi iintlobo zeemarike.
Kodwa bangaphi abakhoyo? Zeziphi ezona zibalulekileyo? Ithetha ntoni imarike? Yonke le nto sifuna ukuthetha nawe ngayo namhlanje. Ziphose kuyo?
yintoni imarike
Siza kuqala ngokuchaza imarike kuba, ngale ndlela, uya kuba nakho ukuqonda ngcono ngakumbi iintlobo zeemarike onokuzifumana.
Imarike ichazwa njengendawo (yomzimba okanye engekhoyo) apho izenzo zokuthengisa iimpahla kunye neenkonzo zenziwa phakathi kwamaqela amabini: kwelinye icala, abathengisi bempahla kunye neenkonzo; kwelinye, abathengi okanye abasebenzisi abafumana izinto ezithengiswa ngabathengisi.
Injongo ephambili yemarike ayikho enye ngaphandle kokwenza utshintshiselwano phakathi kwala manani mabini (abathengisi kunye nabathengi).
Ukongeza, kwaye njengoko unokuba uqikelele kwasekuqaleni, iimarike aziyonto i-static, kodwa utshintsho njengoko ihlabathi lenza. Ngoko, ukuba ngaphambili kuphela iindawo ezibonakalayo bezijongwa njengeemarike, Xa itekhnoloji iqala ukudlala kwaye ibeka aba bantu banxibelelana ngaphandle kokuba "kwindawo enye", imarike nayo iveliswa, nokuba ikwi-intanethi.
iintlobo zeemarike
Iimarike zingahlelwa ngeendlela ezininzi ezahlukeneyo ngokuxhomekeke kwizinto ezisetyenzisiweyo. Ngokubanzi, ezi zinento yokwenza nemveliso, indawo abayigubungelayo (nokuba yeyomzi omnye, uluntu oluzimeleyo, ilizwe, ihlabathi lonke...), umthengi okanye ukhuphiswano.
Ngokuxhomekeke kuguquko ngalunye, kukho iindidi ezahlukeneyo zeemarike. Siza kuthetha ngazo ngezantsi.
Iintlobo zeemarike ngokwemveliso
Njengokuba usazi, imveliso (oko kukuthi, iimpahla kunye neenkonzo) zinokwahluka. Ngoko ngokusekelwe kwindlela ekuyiyo, iindidi ezahlukeneyo zingahlelwa. Phakathi kwabo:
imarike yeemveliso zabathengi
Yeyokuba kutshintshiselwana ngeemveliso ezifuna ukwanelisa imfuno, ukusetyenziswa okufunwa ngulo mthengi kwaye, xa ekwenza, akasenayo imfuneko.
Kakade ke, akuthethi ukuba akanakubuya.
Umzekelo ocacileyo woku unento yokwenza nokutya. Ukuthenga ukutya kunokuba ngaphakathi kwimarike yeemveliso zabathengi ekubeni wenzela imfuno (ukuzondla ngokwakho). Nangona kunjalo, xa sele uyenzile, into oyithengileyo iyanyamalala. Kwaye xa indlala ibuya kufuneka uye kule marike ukuze ufumane imveliso engaphezulu.
Imarike yeemveliso zotyalo-mali
Ikwabizwa ngokuba ziimarike zempahla yotyalo-mali, yezixhobo okanye iimveliso zokusetyenziswa. Injongo kule meko iya kuba kukuthengwa kunye nokuthengiswa kweemveliso ezigubungela imfuno, ewe, kodwa ukuba yanelisiwe ayicinywa.
Umzekelo, khawucinge ukuba uthengela i-headset yefowuni yakho. Imfuno yakho kukuthenga, kodwa xa sele unayo imveliso, ayichithwanga ngokusetyenziswa. Ewe kunjalo, kodwa le ithatha ixesha elide ukuba iphele.
Ngokucacileyo, imveliso nganye inexesha "lokuphelelwa yisikhathi", kodwa ayizukufana ukuba isetyenziswa rhoqo okanye ukuba isetyenziswa ngamaxesha athile.
imakethi yezinto ekrwada
Ungayifumana kwakhona njengemveliso yemizi-mveliso. Kwaye kukuba kuyo izinto eziluhlaza, okanye izinto eziyimfuneko ukuvelisa okanye ukuvelisa iimveliso okanye iinkonzo, zithengiswa.
Ngokomzekelo, indawo yokugawula imithi iya kuba yimarike yezinto eziphathekayo. Kwaye iingcali ziza kuye eziguqula ezo nkuni zibe yimveliso efana neekhabhathi, iitafile, izitulo ...
imarike yezemali
Oku, okunokuba ngokwenyama okanye kwi-intanethi, kusetyenziselwa ukuthengiswa kwee-asethi zemali. Oko kukuthi, ukuthenga nokuthengisa iibhondi, izabelo...
Iintlobo zeemarike ngokwendawo ezizigubungelayo
Olu lwahlulo lulandelayo olunokuthi lwenziwe lweentlobo zeemarike lunxulumene nommandla abawugubungelayo. Oko kukuthi, apho basebenza khona. Kwaye kukuba asingabo bonke abakwenzayo kwinqanaba elifanayo.
Ke, une:
- Imarike yalapha: ukusebenza kwindawo encinci. Into eqhelekileyo kukuba yidolophu, isixeko...
- Imarike yelizwe: apho kule meko indawo igubungela lonke ilizwe apho ifakwe khona: iidolophu, izixeko, uluntu oluzimeleyo ...
- Imarike yengingqi: Oku mhlawumbi yeyona nto ingaziwa, kuba indawo yayo igubungela kuphela inxalenye yelizwe (inokuba luluntu oluzimeleyo okanye indawo ethile).
- Imarike yehlabathi: okanye amazwe ngamazwe, kuba equka onke amazwe asehlabathini.
Iintlobo zeemarike ngokomthengi
Kwimeko yabathengi, banokuphinda bachaze iintlobo ezahlukeneyo zeemarike. Phakathi kwabo sifumana oku kulandelayo:
Iimarike zabathengisi
Yenziwe ngabasebenzisi abathenga ngokwenene iimveliso kodwa bengazisebenzisi ngokwabo, kodwa ukwazi ukuzithengisa kwakhona ukwenza inzuzo.
Ngokomzekelo, umthengi othenga iiselfowuni ezingamakhulu kumthengisi aze azithengise ngexabiso eliphezulu, enze ingeniso ngaloo ntengiselwano.
abathengi bamashishini
Uyakhumbula ukuba sathini malunga nemarike yorhwebo? Ewe, aba iya kuba ngabathengi endiya kuba nabo. Oko kukuthi, bangabasebenzisi abazinikele ekuthengeni izinto eziphathekayo ukuze bavelise iimveliso kunye neenkonzo zabo.
Abathengi bakarhulumente
Njengoko igama layo libonisa, inxulumene namaziko karhulumente. Ezi zithenga iimpahla kunye neenkonzo kodwa zibonelela ngeenkonzo zoluntu ngaxeshanye.
Abathengi
Ngaba ezo abantu abajonge ukuthenga ukuhlangabezana neemfuno zabo. Iimveliso ezilungileyo, iinkonzo ezilungileyo.
Imakethi yabasebenzi
Okokugqibela, yeyokugqibela enxulumene nabathengi kwaye kukho zombini unikezelo kunye nezicelo zomsebenzi.
Iintlobo zeemarike ngokokhuphiswano
Ukhuphiswano yinxalenye ebalulekileyo yeemarike, kwaye ngenxa yoko, kunokubakho iintlobo ezahlukeneyo zeemarike. Nangona kunjalo, kukho enye engekhoyo, leyo yokhuphiswano olugqibeleleyo. Kule meko, kuya kuba yimarike apho kuya kubakho abakhuphisana abangenamkhawulo abangenayo amandla okumisela amaxabiso, kodwa bonke baya kuthengisa into efanayo (okanye ngama-nuances amancinci) kumaxabiso afanayo.
Ngaphandle koku, into esinayo yile:
- ukhuphiswano olungagqibelelanga, ebonakaliswe kukuba kukho abakhuphisana abaninzi, abanye abasondeleyo kwimfezeko (imveliso efanayo okanye efanayo kunye namaxabiso afanayo okanye afanayo) kunye nabanye abangayi kuwela ngaphakathi kweli qela.
- imonopoly emsulwa, oko kwenzeka xa inkampani enye kuphela inemveliso okanye iinkonzo ezifunwa ngabathengi. Ngale ndlela, unolawulo phezu kwexabiso kunye nomgangatho waloo mveliso.
Ngoku ukuba uyazazi iintlobo zeemarike, ngaba kuyacaca kuwe ukuba zeziphi iivenkile oza kuthenga kuzo?