The latest data on the sale of mobile phones in Spain have shown that Chinese devices are gaining ground in the preference of users. This is evident after the report carried out by the Canalys technology market analysis agency. Where it is found that sales of Chinese Huawei devices have skyrocketed during the first quarter of this year. By growing in this period by 31% compared to the same period last year. In practice, these data indicate very clearly that at the moment the Chinese commercial brand presents a market share close to 24%.
On the other hand, another of the Asian giants in this technological market also presents results that can be described as very good. Not in vain, Xiaomi which has been marketing its products in the Spanish market for only a few months, already has a market share of just over 14%. Although the most interesting thing about this new analysis on the commercialization of technological devices is that during the first quarter of 2018 it has already managed to position itself above some of the major world brands such as Apple, which has a 12,9% loyalty index among the Spanish buyers. After having decreased its presence by around 6,7%.
Another of the most relevant data that is extracted from this report is that mobile phones of Chinese origin are among the best-selling models in recent months. To the point that four of the best-selling terminals in this period they are Chinese and very specifically from the Huawei brand. With the Honor P8 Lite model at the forefront of the demands of national users. Other formats that have made a preferential place in the top ten of the best-selling mobiles are the Xiaomi Redmi 4X and the Xiaomi Redmi Note 4.
As for Spanish mobile phones, only BQ manages to sneak into fifth place in the ranking, accounting for 3,6% of sales in the country.
Present in the market with a good representation
One of the keys to understanding this excellent data from Chinese devices is based on the success of your business strategy. That is, through the concentration of the so-called cheapest mobiles. With prices below 300 euros and that they are having an excellent reception by the users of our country, as shown in this sales indicator. Not only because they have very competitive rates, but also because of the important representation they have in their points of sale or marketing.
On the other hand, the fact that devices from this Asian area are penetrating the domestic market faster than expected by previous studies on this important technological market is also very noteworthy. To the point that it has cleared up a series of doubts about the quality of its products, gaining the trust of consumers, as evidenced in the analysis of the Canalys technology market.
Traditional mobile brands lose ground
Another feature offered by this study is that in the face of the rise of mobile phones and smartphones Chinese the sale of the more traditional commercial brands slows down. One of these examples has materialized in the results generated by the Japanese Sony, which has seen its income decrease in recent months from the sales of these technological devices. It is a contrast that is affecting the habits of consumers who prefer to opt for other more competitive models with respect to the equation between quality and price.
On the other hand, in addition to the aforementioned Huawei, there are other brands in Spain that are making their way in the commercialization of their smartphones. In large part, coming from different Chinese companies that may be unknown in much of the West. As for example, Oppo, Vivo, Xiaomi, LeEco, Meizu and Huawei, among some of the most relevant.
Because while it is true that some of these names may be unknown to most users, it is no less true that they are backed by powerful and proven technology. To the extent that we are referring to some of the smartphone manufacturers that more sell in China and in its border areas. On the other hand, they are gaining a greater market share in Western countries, especially Spanish.
Advantages of Chinese mobiles
These models of technological devices are characterized by their excellent price, but they are backed by another series of benefits that mean that their market share does not stop advancing in Spain. Not only because they have very competitive rates. But for the following that we expose you below:
- They present some processors, which without being the most perfect, have some acceptable results with respect to its relationship with consumption and power.
- As has been stated in different reports from consumer organizations, the quality of the screen Although they are not exceptional, they can be considered correct.
- They are very interesting to buy for the scenarios where the holders have subscribed two different lines since the Dual SIM system is incorporated in almost all models.
- They offer warranty of up to 2 years in online stores by Spanish suppliers. To allow their repair in the event of any incident in their technological devices.
Shades presented by these models
On the contrary, Chinese mobiles can also generate some other problem in their use, and therefore it is what you should have at the time of purchase. These are some of the most relevant and that refer mainly to its components.
- Of course their batteries are not the best of all and tend to wear out more frequently than in other models.
- You will have more problems in your customization on Android since resources are scarcer in certain applications.
- As regards the hardware that present their technological devices come from brands that in most cases are not well known by Spanish users.