Bangaren yawon bude ido na Sifen shine na uku mafi karfi a duniya, sai bayan Amurka da Faransa. Wannan gaskiyar ce wacce zaku iya amfani da damar don samun ribar tanadi mai fa'ida ta hanyar ƙimar kasuwar hannayen jari na waɗannan halayen. Koyaya, kuma duk da dacewa da yawon shakatawa masana'antu a cikin ƙasa, kamfanoni huɗu ne kawai aka jera a kan ma'aunin ma'auni don daidaiton Sifen, Ibex 35: Amadeus, AENA, IAG da Sol Meliá. Kodayake aƙalla don biyan buƙatun waɗannan masu saka hannun jari na musamman waɗanda ke son saka hannun jari a ɓangaren yawon buɗe ido sama da komai.
Yawon shakatawa shine masana'antar da ke kan gaba a cikin tattalin arzikin Sifen, amma a lokaci guda wani yanki da aka ɓata shi sosai a kasuwar hannun jari ta byan kamfanonin da ke wakiltar su a cikin kasuwar ci gaba. Balaguron yawon bude ido kan kan iyaka (FRONTUR) a cikin shekarar da ta gabata ya goyi bayan matsayin gata na yawon bude ido na Sifen ta hanyar nuna cewa jimillar 'yan yawon bude ido miliyan 81,8 sun ziyarci ƙasarmu a wannan lokacin.
Wadannan bayanan suna wakiltar a 8,6% ya karu dangane da yawon bude ido na shekarar da ta gabata. Zuwa ga zama na uku a ikon yawon bude ido a duniya, bayan Amurka da Faransa kawai, tare da sabunta bayanai daga Hukumar Yawon Bude Ido ta Duniya (UNWTO). Kuma duk wannan duk da nuna wani ɗan raguwar yawon buɗe ido daga ƙasan iyakokinmu, kamar yadda yake faruwa a watannin bazara: Yuli da bazara. Inda aka samu raguwar ziyarar kusan 2% idan aka kwatanta da shekarar da ta gabata.
Yawon shakatawa yanki ne mai karko sosai
Waɗannan bayanan na ɗan gajeren lokaci ƙarin dalili ne ga masu saka jari su yi sha'awar wannan muhimmin ɓangaren ƙwararrun. Koyaya, kuma duk da tasiri na musamman akan asusun ƙasa na ƙasa, ba shi da takamaiman yanki a cikin daidaitattun Sifen. Kamar yadda yake tare da gini, sabis na kuɗi ko fasaha da sadarwa. Amma akasin haka, ya ƙunshi sabis na mabukaci, tare da kafofin watsa labarai da sarƙoƙin rarraba abinci. Wannan yana daga cikin manyan matsalolin da ke tattare da bayyana kamfanonin yawon bude ido wanda zai iya samar da kundin tsarin 'yan kasuwa.
Fanni ne wanda ayyukan kasuwancin sa suke da yawa kuma suna shafar masaukin otal, jigilar sama, wuraren shakatawa da wuraren shakatawa. Kowane ɗayansu yana da representativesan wakilai kaɗan don biyan buƙata a yawancin saka hannun jari. Haka kuma babu wani abin da ya dace game da ƙasashen waje don kafa kwatankwaci tare da sauran kamfanoni a cikin ɓangaren. Amma duk da haka suna gabatar da jerin halaye wadanda suke kowa da kowa. A al'adance yana da alaƙa da yawon buɗe ido, tare da abubuwan more rayuwa waɗanda suke ba matafiya kuma game da Spain, tare da tayin "Rana da bakin teku" wanda shine mafi mahimmancin kadarinta dangane da manyan masu gasa.
Jerin kamfanoni a cikin sashen
A halin yanzu, kawai dozin daga kusan kamfanoni 130 waɗanda aka haɗa cikin kasuwar ci gaba aka sadaukar da su ga wannan aikin. Tare da wakilai huɗu kawai akan Ibex 35 (Amadeus, AENA, IAG da Sol Meliá). Ba kamar shekarun da suka gabata ba, farashinsu ya zuwa wannan shekara ya yi ƙasa da waɗanda aka samo daga ƙididdigar zaɓin kasuwar hannun jari ta Spain (-0,67%). Inda ƙima ɗaya kawai daga ɓangaren yawon buɗe ido ke nuna kyakkyawan aiki, musamman Amadeus wanda ke rage daraja kadan zuwa 0,35%. Abin ya shafi kowane yanayi ta faduwar tarihi (5%) na kasuwar hannun jari ta Amurka.
Tare da layukan kasuwanci, koda a cikin ɓangaren kasuwanci ɗaya, kamar yadda lamarin yake tare da wakilai biyu kawai na masana'antar karɓar baƙi, waɗanda ke wakiltar mahimman kasuwancin kasuwanci. Yayin da sarkar Sol Meliá ke bayar da tayin ta galibi akan bangaren "rana da bakin teku", Hotunan NH dogara ne a kan birane yawon shakatawa da kuma tafiyar kasuwanci.
Wakilan kamfanin jirgin sama
A nasu bangare, kamfanonin jiragen saman da aka jera akan kasuwar ci gaba ta Sipaniya, IAG da eDreams, suna kula da tsarin kasuwanci iri ɗaya kuma a cikin biyun farashin hannun jarinsu ya dogara da matakin da farashin mai ke haɓaka a kasuwannin kuɗi. Sauran shawarwarin da suke ayyukan masu saka jari sune Amadeus ko Parques Reunidos, kodayake daga hanyoyi daban-daban zuwa na baya.
Fanni ne gabaɗaya wanda ke da alaƙa da haɓakar tattalin arziki. Mafi girman tsarin fadada cikin tattalin arziki, mafi kyawun sakamakon kasuwanci zaku samu daga kamfanonin da aka lissafa. Don haka ta wannan hanyar an canja shi zuwa farashin hannun jari. A gefe guda, kuma a matsayin mummunan abu, ya fito da mafi girman ƙwarewarsa zuwa hare-haren ta'addanci wanda ke faruwa a wani wuri a duniya. Ba abin mamaki bane, yana da tasiri kai tsaye kan tafiye-tafiyen matafiya.
Hare-haren ta'addanci a Barcelona
Har zuwa ma'anar cewa bayan hare-hare a Barcelona a lokacin bazarar da ta gabata, ƙimar yawon buɗe ido ce asara akan duk musayar hajojin Turai. A cikin Spain, tare da faɗuwa sama da waɗanda Ibex 35 ya samar (1%). IAG, tare da ragin darajar 3%, da NH Hoteles da Sol Meliá, kusan 2,5%. Barin kusan Yuro miliyan 300 a cikin kasuwar hannun jari a cikin fewan awanni kaɗan. Kamar yadda bangaren da wadannan ayyukan ta'addanci suka fi shafa da kuma sama da sauran dabi'un daidaiton kasashen. Wannan wannan yana daga cikin mawuyacin haɗari da ɓangaren ke fuskanta tunda yana da matukar damuwa da faduwar da ake ɗorawa da ƙarfi a cikin matsayin ƙimar waɗannan halayen.
Ba abin mamaki bane, lokacin da ɗayan waɗannan mawuyacin halin ya faru, mafi mahimmancin abin da ƙanana da matsakaitan masu saka jari zasu iya yi don ƙaura (ko da na ɗan lokaci ne) daga waɗannan ƙimar. Domin yawanci suna wahala cuts a cikin farashinku ta hanya mai ban mamaki. Tare da raguwa fiye da 5% kuma ana kiyaye hakan yayin da rashin tabbas ya ƙare. Gaskiya ne cewa ba wai kawai sun dace da kimar ɓangaren yawon buɗe ido ba ne, amma shine mafi mahimmancin hankali don a kaɗa su game da ƙarfin su. Kuma yanzu, da rashin alheri, muna dulmuya cikin tsarin waɗannan halaye, inda aƙalla lokacin da ake tsammani kai hari tare da waɗannan alamun ainihi na iya faruwa.
Gudummawar ƙimar yawon buɗe ido
Wannan rukunin bada shawarwari don saka hannun jari a cikin daidaitattun halaye yana da asali saboda sun dogara fiye da kowane lokaci akan amfani. A wannan ma'anar, suna da kamanceceniya da hannun jari, waɗanda ke nuna hali mafi kyau a cikin lokuta masu yawa kuma mafi munin sakamako. Wato, dole ne ku san yadda ake aiki tare da su don kada ku ɗauki abin mamaki yayin kasuwancin. A gefe guda, su amintattu ne waɗanda lamuran kasuwancinsu suka fi sani, a tsakanin wasu dalilai saboda da duk tsaronsu kuna amfani da su da kanku don yin hutunku ko kawai jin daɗin tafiya mara kyau ko tafiya.
Hakanan yakamata ku kula da la'akari daga yanzu cewa ƙimar yawon buɗe ido suna da alaƙa da Spain fiye da wata ƙasa ta duniya. Kodayake ba tare da bayyana yadda yakamata ba a cikin yawan kamfanonin da aka lissafa a kasuwar hada-hadar hannun jari ta Spain. Ba a banza ba, har yanzu suna 'yan kaɗan idan mutum yayi la'akari da nauyin da ƙasarmu take ɗauka a cikin ɓangaren yawon buɗe ido na duniya. Inda har ma yake da baje kolin wakilai mafi yawa a duniya. A cikin wannan ma'anar, ko ana iya mantawa cewa abin da ake kira rana da bakin teku a Spain ana yin la'akari a matsayin kadarar kuɗi. Wani abu da ba ya faruwa, alal misali, a cikin Slovenia, Poland ko Sweden don ambata wasu aan misalai.
Yaya ake aiki da waɗannan ƙimar?
Wani yanayin da za'a kimanta shine aiki a cikin wannan rukunin tsaro. Da kyau, ɗayan mafi kyawun lokacin ɗaukar matsayi shine a cikin watannin bazara. Daidai saboda shine lokacin da yawon shakatawa ya gudana kuma inda ayyukan kamfanoni a cikin fannin suka fi yawa. A ka'idar, wannan gaskiyar yakamata ya zama kayan aiki tare da hauhawar farashin ambaton. Kodayake tabbas ba koyaushe haka yake ba, nesa da shi. Saboda suma sun dogara da wasu abubuwan da suka dace sosai kuma tabbas hakan dole ne a lazamceshi daga yanzu. Musamman lokacin da kamfanonin yawon bude ido suka yi karanci a cikin wadatar da hadahadar kasa ke bayarwa.
Daga wannan yanayin gaba ɗaya, wani abin da dole ne a daina shi shine batun biyan kuɗin rarar waɗannan kamfanoni. Kadan ne ke da alhakin rarraba shi kuma tare da ƙaramar dawowar da ba ta wuce 4% ba. A ƙasa wanda wasu bangarorin haɗin kan ƙasa suka gabatar. Daga wannan yanayin, rarar yawon shakatawa ba ta da fa'ida sosai kuma ba ta da fa'ida ga masu saka jari. A gefe guda, ɗayan kyawawan abubuwan jan hankali don ɗaukar matsayi a waɗannan kamfanoni shine kwanciyar hankali da yawon shakatawa ke wakilta a cikin tattalin arzikin Sifen. Kodayake ba a lura da shi fiye da kima a cikin ƙimar waɗannan samfuran ba. A ka'idar, wannan gaskiyar yakamata ya zama kayan aiki tare da hauhawar farashin ambaton.