Kuyini ukuqala?

qalisa

Siphila esikhathini esimangalisayo sokwenza izinto ezintsha nentuthuko. Sibonile ukuthi kanjani abantu abasha benza amaphrojekthi abo, ikakhulukazi kwi-intanethi, besebancane kakhulu, futhi bafinyelela empumelelweni yezulu futhi babe yizigidi eziningi ngaphambi kokuzalwa kwabo kwamashumi amabili nanhlanu. Ukusho izibonelo ezimbili: UMark Zuckerberg noSteve Jobs.

Bakha izinkampani ezimbili ezimakethe ze-niche ezazingekho, futhi zimbili ze- izinkampani ezinenani elikhulu futhi ngubani owenza imali eningi emhlabeni. Kepha akubona bodwa, baningi osomabhizinisi abafuna impumelelo efanayo, baxhasa ngezimali amaphrojekthi abo futhi bagcwalise amaphupho abo. Zonke lezi zinkampani zivame ukubizwa ukuqala

Namuhla sizokutshela ngqo yini ngempela ukuqalaKungumqondo esiwuzwa kaningi ezinkampanini ezingekho. Leli gama silizwa kaningi, futhi liya landa eminyakeni yamuva, ikakhulukazi ebhekisa ezinkampanini ezisencane, ezinomsuka eSilicon Valley kanye nasembonini yezobuchwepheshe.

Cabanga, kusekhona labo ababiza iGoogle njenge 'ukuqala ngempumelelo'… Ekupheleni kokufunda le ndatshana, uzobona, uma ungakakwenzi, ukuthi isiwula kanjani leso sitatimende.

Kuyini ngempela ukuqala?

"Ukuqalisa yinkampani esebenza ukuxazulula inkinga ngalokho isixazululo asicaci nokuthi impumelelo yaso ayiqinisekisiwe, ”kusho uNeil Blumenthal, ongumsunguli kanye nomphathi omkhulu we-Warby Parker.

Labo abaqala i- Ukuqalisa kweKool-Aid bachaza lo mqondo njengesiko nengqondo yokuvuselela imibono ekhona yokuxazulula izinkinga ezintsha, kungaba ngokwabo noma kumakhasimende abo.

U-Adora Cheung, omunye wabasunguli be-Homejoy uthi a ukuqala "ukuqala kwesimo sengqondo". I-Homejoy ibe ngesinye seziqalo ezihamba phambili e-United States ngo-2013. “Kungaleso sikhathi lapho abantu bejoyina le nkampani futhi bebonke banquma ngokusobala ukuyeka uzinzo, ngenhloso yokuthola isithembiso sokukhula okukhulu kanye nenjabulo yokwenza kanjalo.

Isici sokuqalisa: ukukhula

ukuqala

Isichazamazwi, isiNgisi neSpanish, sichaza igama elithi ukuqala "njengebhizinisi noma inkampani esanda kuqala ukusebenza."

Kafushane nje, ayikho imithetho yokuchaza ukuqala, njengoba imali engenayo, imiholo, kanye nezibalo zomsebenzi ziguquka kakhulu embonini ngayinye, okwenza kube nzima ukusho ukuthi yiziphi izidingo inkampani okufanele ihlangabezane nazo ukuze ibe yinkampani. qalisa futhi lapho iyeka ukuba njalo.

Kunezinkampani okuthi ngemuva kweminyaka emihlanu zisengaba ukuqala, futhi kukhona ezinye eziyeka ukuba cishe masinyane, ngoba zihlangana ngokushesha futhi izinga lokukhula kwazo likhulu kakhulu kusukela lapho zizalwa.

Lapha sizocaca futhi sibe nesibindi: inkampani iyeka ukuba yisiqalo ngemuva kweminyaka emithathu emakethe. Yisikhathi lapho inkampani idlula khona esigabeni sokuzalwa nokuhlanganiswa bese iqala ukuhlangabezana nezinhloso.

Olunye uphawu lokuthi inkampani isivele ikhulile, futhi iyeka ukuba isiqalo lapho inkampani itholwa enkulu, inokuningi Inzuzo eyizigidi ezingama-20, inabasebenzi abangaphezu kwama-80, Njll

Isibonelo sakamuva bekuyi- Ukuthengwa kwe-Instagram nguFacebook: Ithimba le-Instagram belingaphansi kwabantu abayi-10, futhi ngokungazelelwe bakhiqize, ukuthengisa, amaRandi ayizigidi ezingama-1000 (ama-euro ayizigidi ezingama-950 ngaphezulu noma ngaphansi).

Ngakho, sifika komunye incazelo yokuqalisa: iyinkampani, noma ngabe ineminyaka emingaki, eqhubeka nokuba namandla amakhulu okukhula.

Una qalisa, ke, inkampani eyenzelwe ukukala ngokushesha okukhulu. Ngabe lokhu kugxilwe ku- ukukhula okuchaza ukuqala, ebalekela imikhawulo yendawo. Ngokwesibonelo, indawo yokudlela ayisona ukuqalaEndabeni yakho, kungaba yi-franchise kuphela, njengeMcDonald's.

Eminyakeni yakamuva, isichazamazwi esidumile sesiqale ukusebenzisa lokhu kuphela umqondo wokuqalisa ezinkampanini zobuchwepheshe.

Masithathe isibonelo: I-Uber yinkampani esencane kakhulu, sonke esiyaziyo, yize okwamanje ingasebenzi eSpain. Iqale ukusebenza ngemali exhasayo engu- $ 300 million, inenani elingu- $ 4 billion, futhi ikhiqiza amakhulu ezigidi zamaRandi unyaka nonyaka emhlabeni jikelele. ¿Ingabe i-Uber iyisiqalo?

Ake sicabange ukuthi sekuphele iminyaka embalwa, nokuthi namanje ayikafinyeleli kuwo wonke amazwe asevele elindele ukufika kwayo, nokuthi ngaphezu kwengxenye yabantu ayinayo i-inthanethi kuma-mobiles abo, emakethe yabo . Ngaphandle kwalokhu, isivele iyinkampani ethweswe iziqu futhi ayinakubhekwa njengesiqalo.

Ukusizakala ngomqondo 'wokuqalisa'

ukuqala

Izinkampani eziningi zizibheka njengeziqalo lapho zingenjalo. Basebenzisa ilebula ukuzuza ku- 'isimo sezwe samanje' Lokho kunikela ngoba kunikeza into 'epholile', kungaba ukuheha abatshalizimali noma ngisho nabasebenzi abaqeqeshiwe.

Ngalesi sizathu, osomabhizinisi abakhulu, njengalabo esishilo ekuqaleni, babheka ukuthi awekho amamethrikhi cabanga ngokuqalisa kwenkampani futhi lapho eyeka ukuba khona: kuyisiko, isimo inkampani exosha ngaso.

Abanye, njengoRussel D'Souza, umsunguli weSeatGeek, bathi inkampani iyeka ukuba yisiqalo lapho abantu abayenzayo bengaboni ukuthi umsebenzi wabo unomthelela kumakhasimende enkampani, okuholela ekunganakwa nokuthi inkampani ilahlekelwe 'umlingo' owazalwa ngawo futhi waholelwa empumelelweni.

Abanye abaningi bacabanga ukuthi yize lo moya uhlala, uyasuswa lapho ukutholwa komuntu omkhulu kufika, njengoba kwenzekile Instagram, WhatsApp noma abanye abaningi.

Uma uhlela ukwenza imali nenkampani yakho, futhi unenhloso yokwenza kube kukhulu ngokwanele ukuthi ungathatha umhlaba, noma ngabe usebenza egalaji lakho noma egumbini lakho, ungumsunguli wokuqalisa.

Uyini umehluko phakathi kwesiqalo ne-SME noma ibhizinisi elincane?

Impela uzobe usucabanga ukuthi yimuphi umehluko okhona phakathi kwe- a ukuqala nenkampani encane, njenge-SME, noma njengoba sishilo ngesikhathi sendatshana, indawo yokudlela noma i-franchise yanoma yiluphi uhlobo.

Inkampani encane ayinayo izinga lokukhuphuka okusheshayo futhi inemikhawulo yezindawo, njengoba kunjalo ngendawo yokudlela esishilo ngenhla.

Omunye umehluko ukuthi a ukuqala kuzalwe ngenhloso yokunqoba umhlaba. I-Google yazalwa inebizo lomhlaba wonke lokushintsha i-Intanethi yawo wonke umuntu, i-Facebook yazalwa inenhloso efanayo. Yize bobabili beqale ngabasebenzi abambalwa kuphela futhi bengenayo imishini. Kuthiwa iGoogle ibingenalo ngisho negama lapho ithola umtshalizimali wayo wokuqala, yingakho kube nephutha legama (iGoogle esikhundleni seGoogol).

Lokho kusho ukuthi: uma ibhizinisi lizalwa lincane, aliyona futhi ngeke libe yisiqalo, kuze kufike ukuzalwa kwalo lokuba yinkampani enkulu ephethe imakethe, noma ngabe kuyinkampani eneminyaka eyishumi ubudala. . Ayikho imithetho kulokhu, njengoba sesishilo kaningana kulo mbhalo.

ukuqala

Omunye umehluko ukuzalwa uqobo.

Inkampani encane izalwa inenhlokodolobha yabalingani noma umnikazi webhizinisi, indawo yokudlela, ihhotela noma isitolo sezinto ezisebenza ngogesi, futhi iyinhlokodolobha abazibeka engozini.

Esikhundleni se- ukuqala kuxhaswa ngezindlela eziningi futhi enenhlokodolobha enkulu. I-Google iqale ngama-dollar ayizinkulungwane eziyikhulu, isibonelo.

Basebenzisa ukuxhaswa kwabantu abaningi, izinkampani ezinkulu, "Abatshalizimali bezingelosi", izimali zokonga, futhi ekugcineni, ngokuthengiswa kwamasheya, Uyakhumbula lapho i-Facebook yaphumela obala?

Kancane kancane, umsunguli unikeza ubunikazi benkampani esivuna abaninimasheya abasha, ehlisa ukulawula okuphelele ebhizinisini lakhe. Kuyingozi ukuthi abanikazi bathathe, uma kungenjalo bahlole i-biography kaSteve Jobs, oxoshwe enkampanini yakhe ngemuva kokuphelelwa ngamandla kuyo ngenxa yokukhula kwayo okukhulu esikhathini esingaphansi kweminyaka eyishumi.

Ngebhizinisi elincane lokhu akunakucatshangwa: umnikazi wendawo yokudlela akafuni ukuyeka ukulawula nobunikazi kwabanye. Ngokungafani nokuqalwa, umnikazi webhizinisi elincane unciphisa ukukhula kwebhizinisi lakhe ukuze angadingi imali evela eceleni, futhi aqhubeke nokulawula ibhizinisi, ngoba inhloso ukuba ngumnikazi webhizinisi, nokugwema abaphathi futhi ukuzinikela. kwama-akhawunti kwabanye.

Kukhona izihlanganisi zokuqalisa
Uma uhlela ukunqoba umhlaba nge Isitayela sikaMark Zuckerberg, ungakwenza, noma yini kungenzeka, futhi unalo nosizo. Akukhona nje kuphela ukuthi kukhona ama-incubators noma ama-SME, kukhona nama-accelerator okuqalisa, eSpain nakwamanye amazwe afana ne-United States, Mexico, England, njll.

Lowo okhule kakhulu eminyakeni yamuva ngu 500 Qalisa, ikomkhulu layo liseMelika, futhi selivele selitshale imali ezinkampanini ezicishe zibe yinkulungwane emhlabeni jikelele, ligxile eMexico, eNdiya naseBrazil, kepha futhi likhona naseSpain.

ESpain, i- isisheshisi sokuqala esaziwa kakhulu yiSeedRocket, utshale imali engaphezu kwama-euro ayizigidi ezingamashumi amabili ekuqaleni okungama-40 kusukela ngo-2008.

Ngethemba ukuthi umqondo ucacile kuwe nokuthi ungasheshisa kanjani inqubo yokwethula eyakho.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.