I-imeyili isibe yithuluzi elinamandla le- thengisa noma uthengise noma yiluphi uhlobo lwemikhiqizo noma izinsizakalo. Kepha futhi kusho uchungechunge lwezinzuzo ezengeziwe njengomphumela we ukuthumela okuningi futhi lokho kuholela ekwandisweni kwemikhankaso yokukhangisa noma imininingwane kumakhasimende noma kubasebenzisi. Ngale ndlela, inani labamukeli imiyalezo yomkhiqizo wezentengiselwano elingafinyelela kubo lenyuka kakhulu. Kepha okubaluleke kakhulu namanje, ukukhetha ngendlela ehleliwe iphrofayili yalezi zinkampani noma abasebenzisi. Ngoba akunakulibaleka ukuthi esinye sezihluthulelo zokwandisa umkhiqizo noma ukuthengisa silele ekubeni nolwazi oluhle kakhulu ngabasebenzisi.
Ngalo mqondo, ukuvela kwamathuluzi amasha wokumaketha ama-imeyili avumela ukuthuthukiswa kwamasu webhizinisi ahlukene kunaka kakhulu. Kusuka ekwakheni izincwadi zezindaba kuya ekuthumeleni imeyili, phakathi kwezinye izinzuzo. Kepha njalo ngenhloso yokuphatha kahle uhlu lwababhalisile futhi noma kungenzeka, ukuhlaziya imikhankaso ye-imeyili efanelekile umzuzu ngamunye. Omunye wemiphumela yalezi zenzo ukuthi ukulethwa kwemeyili eningi kuzohlala kusebenza kahle kakhulu kunezinhlelo zesiko eziningi.
Enye yezinkinga izinkampani eziningi ezinazo ukuthi ukuthumela ama-imeyili amaningi akwenzi nzuzo. Lokhu kungenxa yokuthi ukukhetha imodeli efaneleke kakhulu yokwenza le misebenzi yokukhangisa akuphumelelanga. Lapho kuzoba khona kaningi phakathi kwabamukeli abangatholi ngisho nokuvula umyalezo. Noma nje ukuthi abanaki ukunakwa okufanele kubo. Ukugwema zonke lezi zimo ezingaba ukuchitha isikhathi ngisho nezinsizakusebenza, akukho okungcono kunoku ukuqoqa imininingwane ebanzi mayelana imeyili.
Thola izibalo ezithuthukile
Vele, olunye lwezinhlelo zokufeza lezi zinhloso lwenziwa ngokuthi yiziphi izibalo ezikulezi zinsizakalo, ezingama-imeyili. Zisizo kakhulu ngoba siza ukwazi ukuthi obani ababhalisile abavula, bayachofoza nobubanzi babo noma indawo abahlala kuyo. Ngale ndlela, imikhankaso yokumaketha ingaxhaswa yilezi zinsimbi zolwazi.
Kepha ngaphandle kokukhohlwa ukuthuthukisa imikhankaso yezohwebo. Phakathi kwezinye izizathu, ngoba iphrofayli lababhalisile likhawulelwe ekunikezelweni abanikezwa kolunye uhlangothi lwekhompyutha. Ukufika ezingeni lokuthi lezi uzokulangazelela ukuthola lolu lwazi futhi ngeke babalahle noma nini. Noma okungenani ukwakheka kohlu logaxekile kuzoncishiswa.
Ngalokhu, kuzodingeka ngokuphelele ukuchaza izinhloso bese uzama ukufinyelela eqenjini lababhalisile noma abamukeli abathambekele kakhulu emiyalezweni yakho. Ngalo mqondo, i- Ukuphathwa kobudlelwane beKhasimende (CRM) imele ithuluzi elisebenza kahle kakhulu lokuhlela kahle. Ukuze kwandiswe inani lamakhasimende angahle abe khona. Njengomphumela walesi senzo, umthelela kuma-akhawunti webhizinisi uzozenzakalela. Ngokwanda kokukhiqizwa kwanoma yiluphi uhlobo lwemidiya yezentengiso noma efundisayo.
Iyini i-CRM ngempela?
Ngaphambi kokukhiqiza okuzenzakalelayo kokumaketha okwanele, kuzodingeka ukuthi wazi ukuthi ukuphathwa kobudlelwano beKhasimende kuqukethe ini. Yebo, kungaphezu nje kwesifinyezo esikhanyayo esixhunyaniswe nomkhakha wokumaketha. Kuyinto uchungechunge lwezinhlelo ukuze ama-imeyili qhubeka phambili maqondana nentshisekelo abayivusayo phakathi kwabasebenzisi.
Ilungele ukuqala, amabhizinisi amancane naphakathi, ngisho nababonisi. Kuqondakala njengomkhakha wezinkampani zesoftware ezibhekele ukuhlinzeka ngezixazululo ezintsha ezinkampanini nakubachwepheshe. Hhayi ukukhulisa inzuzo kuphela, kepha noku nokwandisa izindleko. Lokho wukuthi, bazosiza ukonga imali ngokusetshenziswa kwayo.
Kunoma ikuphi, kuzodingeka ukuthi ukhethe amasistimu angahlangabezana kangcono nalezi zidingo. Ngoba kuncike ekusetshenzisweni kwayo, ukwanda kokuthengisa kungaba kukhulu noma kungaphansi kwezinhlelo zokuqala. Ngaphezu kwalokho, izoba nento ekuvikelweni ekuthumeleni ama-imeyili amakhulu. Ukuze kungachithwa neyodwa yazo. Kanjani? Yebo, kulula kakhulu ngokwenziwa kohlu lwabamukeli abafuna lowo mkhiqizo noma leyo nsizakalo.
Ukususwa kogaxekile
Umphumela wokuqala ekusetshenzisweni kwalolu hlelo lokumaketha olusha uzokwenzeka ngokuthi konke ukuthunyelwa kwemininingwane kuzofunwa ngabasebenzisi. Akunakukhohlakala ukuthi enye yezinkinga ezidalwe yilolu hlobo lokuxhumana olungenamuntu yilokho ingahlukaniswa njengogaxekile noma ugaxekile. Ngalokho ukusebenza kwayo kungaba yize ngokuphelele, noma okungenani kuphansi kakhulu. Ngale ndlela, ukuphathwa kwedatha kuzoncintisana kakhulu kunakuqala. Ngoba ubudlelwano ezinhlangothini zombili buzoba uketshezi kakhulu. Ukuvumela lezo ziteshi ezintsha zokuxhuma kungavulwa.
Yini etholakalayo? Yebo, ngokubuka kwezinkampani ezinikele kulo msebenzi, finyelela kumakhasimende azo ezimweni ezingcono. Futhi laba banolwazi oludingekayo ukuze yenza izinqumo zakho. Njengomphumela walezi zenzo, amaqembu womabili enqubeni ayaphumelela. Ukuza ebudlelwaneni bebhizinisi kungaba nomona ngokuphelele.
Ukumaketha: ubudlelwane bebhizinisi
Ngalezi zizathu, kungashiwo ukuthi namuhla Ukuphathwa Kobudlelwano Namakhasimende kungaphezu nje kwesu lokumaketha eliphambili. Kuyindlela ekhuthazayo ngempela ukubhekana nayo ukuze uqonde futhi phendula izidingo zamakhasimende esevele zikhona kuphothifoliyo. Kepha futhi, ukukhulisa lolu hlu ngenhloso yokukhulisa umkhiqizo. Lapho ukuthumela ama-imeyili ngeke kusaba yisithiyo kuzintshisekelo zakho. Kepha indlela engcono yokwengeza ukuthengisa noma imininingwane.
Ekugcineni, kuyathakazelisa kakhulu ukuqonda ukuthi ukuhlaziywa kwalezi zinsizakalo yikhona okungahlukanisa okuhle kakhulu ekuphathweni kwedatha okungalungile. Kuzoba yinto ebalulekile ukulwa nokuncintisana kwezinye izinkampani kulo mkhakha.