Ngokungangabazeki, iNetflix efakwe ohlwini ibingenye yezokuphepha ezinikeze umdlalo omkhulu kunabo bonke kubatshalizimali ngonyaka odlule. Manje umbuzo walokhu ukuthi ngabe lesi simo sizophinda yini ngo-2020. Kumele kukhunjulwe ukuthi iNetflix, Inc.yinkampani yokuzijabulisa yaseMelika esebenza kakhulu ekusabalaliseni okuqukethwe okubukwayo ngakwisiteji esiku-inthanethi noma insizakalo ye Ukusakaza i-VOD. Yize ibhalwe ezimakethe zezimali zase-United States futhi imisebenzi yayo ezobiza kakhulu ngamakhomishini athe xaxa kunasezimakethe zezimali zikazwelonke.
Kunoma ikuphi, bambalwa abahlaziyi emakethe yamasheya abangabazayo ukuthi iNetflix ibe ngomunye wemizwa emihle selokhu yanquma ukuphumela obala. Ngokwazisa ekulinganisweni kwamanani abo lokho udubule wafika ku-79%, enye yezimbuyiselo eziphakeme kakhulu ezimakethe zezimali ezinikeze ngalesi sikhathi. Ngokwalokhu kubuka, kubonakala ngathi kuyinkimbinkimbi ngandlela thile ukuthi ingaziphatha ngamandla afanayo kusukela manje kuqhubeke. Ngalo mqondo, abathengi besikhathi esizayo bamasheya akho bangafika sekwephuzile ezikhundleni zabo ukwenza imali yabo etholakalayo izuze.
INetflix yinkampani ebhalwe okwesikhashana esifushane ezimakethe zezimali zase-United States futhi ngalokhu kube yintuthuko enhle kakhulu kubatshalizimali abancane nabaphakathi. Kuze kube seqophelweni lokuthi ligcinile, futhi ngandlela thile linomkhuba ocacile obheke phezulu ngemuva, yize kunezimpawu zokuqala zobuthakathaka ngentengo yayo. Akumangalisi ukuthi ingxenye enkulu yabambalwa ithathe isinqumo sokushiya izikhundla zayo ukuze ijabulele izinzuzo eziyimali eziqongelelwe kuze kube manje. Enye into ehluke kakhulu yilokho ongakwenza ezinyangeni ezizayo.
INetflix ngokukhuphuka kwenzuzo
Enye yamandla yale nkampani inzuzo yenzuzo ekhombisa esitatimendeni sayo semali engenayo. Ngokunikela inani eliphelele le- Ama-dollar ayi-1.866 ngonyaka odlule, okusho ukwanda ngo-54% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule. Iphinde yenza kangcono ngokwenzuzo nokukhula kwababhalisile, kwaba ngesinye sezici ebesuselwe ekukhuleni kwayo okuqonde mpo emakethe yezimali yase-US. Ukufika lapho i-2019 ingeze khona ababhalisile abasha abayizigidi eziyi-8,76 emhlabeni jikelele.
Amathemba ezinyanga ezizayo nawo mahle, noma kunjalo hhayi ngaphansi kwamandla amakhulu athuthukiswe ngo-2019. Leli qiniso ngokungangabazeki lingathinta ukuvela kwalo emakethe yamasheya aseMelika, kepha lingaqhubeka nokukhuphuka, okungukuthi, ngemuva kwakho konke, enye yezinhloso zalo ezinkulu. Ikakhulukazi ekusebenzeni kwemakethe yamasheya okulindeleke ukuthi kube nzima ngandlela thile ezimakethe zamasheya zase-US ngemuva kokukhuphuka kwayo okubonakala kungapheli. Ngoba nganoma yisiphi isikhathi ukulungiswa kuzodingeka kufike futhi mhlawumbe kuzoba ngaphambi kwesikhathi kwabahlaziyi bezezimali.
Uzotshala okuqukethwe kwekhwalithi
Kunjalo Izibalo ze-accounting zinhle, noma kunalokho kuhle kakhulu. Kepha noma ingaqhubeka nokukhula, kuzobaluleke kakhulu ukuthi uqhubeke nokutshala imali kokuqukethwe okuhle futhi nokuthi ubuyekeze inkinga yamanani. Njengodaba olulindile olunalo ngaphambi kwabasebenzisi emhlabeni jikelele nokuthi ukukalwa kwalo emakethe yamasheya kuzoncika kuphi kusukela manje. Ngaphandle komncintiswano obonakalayo emkhakheni wawo futhi leli qiniso lisekela amathuba alo okuhweba eminyakeni ezayo. Yize sibheka ukulinganiselwa esesikuvezile phambilini futhi okungenye yamaphuzu entengo abuthakathaka okwamanje futhi ngaphandle kwezikhathi ezimnandi ezinikeze abatshalizimali abancane nabaphakathi abebevule izikhundla zabo emakethe yamasheya.
Ngenkathi ngakolunye uhlangothi, kufanele futhi sigcizelele iqiniso lokuthi iNetflix yinkampani ene- izinga eliphakeme lamakhasimende. Ukufika lapho iningi labo kungabantu abasha abanamandla amakhulu okuthenga nabenze izinkontileka zokubuka okuqukethwe yile mithombo yezokuxhumana. Ukulimaza iziteshi zikamabonakude ezijwayelekile ezingase zihlawuliswe ngale ndlela nangokwehla kokucushwa kwamanani azo, njengoba kungabonakala ezinhlelweni zokugcina emakethe yamasheya. Ukuba ngomunye wemikhakha enesici sobuchwepheshe esibi kunazo zonke ezinyangeni ezedlule. Ngenani elihlosiwe elehliswe ngabahlaziyi bezezimali abafanele kakhulu.
Sivuna ukungena ezikhundleni zabo
Vele, iNetflix inesici esihle kakhulu sobuchwepheshe naphezu kwezilungiso esizenzile ezinyangeni ezedlule. Lapho kungenzeka khona ngokuphelele ukuthi ifinyelela emazingeni okuvelela kusuka manje kuye phambili ngenxa ye- ingcindezi yokuthenga ukuthi abatshalizimali bangakwazi ukuzivocavoca. Ngakolunye uhlangothi, akunakulibaleka ukuthi leli nani lisesiteshini esicacile se-bullish futhi enye efanele kakhulu emakethe yamasheya yase-United States. Ngaphezulu kweminye imikhakha nokuthi kunoma yisiphi isimo ungasho ukuthi lusenohambo yize kungenjalo ngamandla amakhulu njengamanje.
Kungashiwo futhi ukuthi le nkampani yaseMelika ivulele ingxenye enhle yabasebenzisi abavela kuwo wonke umhlaba futhi lokhu kuyisici esikwenza kube nokusikisela okukhulu ukuze iqhubeke ikhule ngokuya ngentengo yayo ezimakethe zezezimali. Ngalesi sikhathi, abatshalizimali abathathe izikhundla bangaqhubeka nayo ngenxa yokuthi kungenzeka ukuthi iye emazingeni okuvelela kakhulu. Ngenkathi uphumile ezikhundleni zabo, ungasebenzisa ngokunenzuzo ukwehliswa kwentengo ukuzama ukwenza imali etholakalayo yokutshala imali ibe nenzuzo. Ngenani elikhanga ngokwengeziwe ngakho-ke unethuba elingcono lokwenza imbuyiselo ephezulu.
Izikhundla eziphikisana nenani
Ngakolunye uhlangothi, futhi njengento engeyinhle ngokwengeziwe, iqiniso lokuthi leli nani likhule kakhulu selokhu lalisohlwini lwezimakethe zezimali. Nge- ukuphakama okuqonde mpo lokho kungama noma ngasiphi isikhathi, noma okungenani kuthuthukiswe ukulungiswa okubaluleke kakhulu okungathatha intengo yayo ibe phansi kakhulu kunalokho okwamanje. Ukuba ngenye yezingozi ezifanele kakhulu ezethulwa yiNetflix njengamanje futhi lokho kungakhuthaza ukuphuma ezikhundleni zabo ukuthi kube ngokoqobo kusukela manje. Yize kungafanelekile ngamandla amakhulu.
Ngaphezu kwalokho, kuyinani elingazwela kakhulu kuzinguquko ekukhuleni komnotho wamazwe omhlaba. Ngokwalokhu kubuka, kungabhekwa njengenani lomjikelezo noma okufana nakho, okunemiphumela emihle kakhulu ezikhathini zokunwetshwa kwezomnotho futhi, kunalokho, ekunciphiseni komnotho, kungakhipha ukwehla okukhulu entengo yalo. Ngalesi sizathu sokugcina, kufanele ube njalo unake kakhulu izisekelo lokho kungeqa kusukela manje kuqhubeke nokuthi kwezinye izimo kungasiza ukushiya izikhundla zabo ukugwema izimo eziyinkimbinkimbi enkampanini. Ngoba njengoba abatshalizimali abancane nabaphakathi bazi kahle, akukho lutho olukhuphuka unomphela, kungasaphathwa ukuthi kube njalo ezweni eliyinkimbinkimbi emakethe yamasheya.
Umehluko omkhulu kumanani abo
Ngakolunye uhlangothi, kuyadingeka futhi ukugcizelela iqiniso lokuthi leli banga lamanani kakhulu eziyinkimbinkimbi ukusebenza ngenxa yokuguquguquka okukhulu abakwethula ngokuvumelana kwamanani abo. Lokhu kwenza kube nzima kakhulu kubatshalizimali abancane nabaphakathi ukushesha ukungena nokuphuma ezimakethe zezimali. Kunoma ikuphi, kuyinani lemakethe yamasheya elisizuzise iqiniso lokuthi iqembu libukeka lisafakwa ezimakethe zezimali e-United States okuyilapho kusebenza khona le nkampani yezokuxhumana. Ngaphandle kokulungiswa okungenzeka kwenzeke futhi empeleni okwenzekile kule makethe yezezimali.
Ngamanani aqine njengoba kubhekwa njengokuhle. Yize, njengoba sishilo ekuqaleni, badinga ukuqhubeka nokukhula, emigqeni emisha yebhizinisi nokuqukethwe kwabo kokubukelwayo. Kepha usesimweni esingcono kunezinkampani ezibalulwe ezinikezelwe kumabhizinisi wendabuko amaningi kulo mkhakha. Mayelana nokwenziwa kokukhangisa futhi lelo yiqiniso elijezise kakhulu izinkampani ezihlanganiswe kakhulu emakethe kazwelonke eqhubekayo. Njengesibonelo, esimweni esithile se- I-Atresmedia ne-Mediaset.
Kunoma ikuphi, i-Netflix ingenye yezinketho abatshalizimali okufanele bazicabangele ukuhlanganisa iphothifoliyo yabo elandelayo yokutshala imali. Yize mhlawumbe kungenjalo ngokusebenza okwenziwe kuze kube manje, lapho kudlule khona amazinga angaphezu kwama-50%. Esinye sezilinganiso eziphakeme kunawo wonke kolunye uhlangothi lwe-Atlantic futhi kumangaze abasebenzisi abaningi.