"Uqoqosho lwe-scope" lunokuthiwa "uqoqosho loluhlu", ngoko ke ukuba uvile ngayo nayiphi na kubo, beza kwinto enye. Olu hlobo lomsebenzi lufanelekile xa inkampani ifumanisa ukuba inenzuzo ngakumbi ukuvelisa iimveliso ezininzi ngaphandle kweyokuqala ebisebenzela yona. Luhlobo lwe yonga kwiindleko ngokuthengisa ubuninzi obungakumbi kunaleyo yayicwangcisiwe yaza yasekwa.
Okulandelayo, uya kubona ukuba bathetha ngantoni na uqoqosho lomda kunye nemizekelo yabo. Uya kuba nakho ukuchonga iinkampani ezininzi eziqhuba le filosofi yoshishino namhlanje. Ngokulandelayo, kuxhomekeke kwicandelo ongowalo, ndiyathemba ukuba ndingakukhokela okanye ndikukhuthaze ngombono omtsha onokuzuza kuwo kule ndlela yokusebenza. Umbono apha kukufumana ngaphezulu kancinci. Imveliso idla ngokuhambelana necandelo apho inkampani izinikele kuyo.
Yintoni uqoqosho lomda?
Eyona ithiyori eyamkelekileyo malunga nesidingo sokudala uqoqosho lomda yile ilandelayo: «xa inkampani iphumelela velisa iimveliso ezi-2 okanye ngaphezulu ezinxulumene, ngeendleko eziphantsi zezoqoqosho kunye nemida yexesha kunokuba iinkampani ezimbini zivelise ngokuzimeleyo. Ngamanye amazwi, umbono kukusebenzisa ithuba lesiseko esele senziwe ukuvelisa impahla enye okanye ngaphezulu xa zinokunxulumana nomsebenzi wenkampani.
Xa inkampani inokhetho lokudibanisa kunye Yandisa imigca yakho yemveliso ngaphandle koku kubonisa iindleko ezongezelelweyo. Le ndlela yokusebenza inokubakho kwiindawo ezininzi kunye namacandelo, ukusuka kwishishini leemoto, ukuya kwi-logistics, impahla, i-arhente, njl. Oku akuthethi ukuba nayiphi na inkampani inokuwenza, ekugqibeleni kunokubakho imigaqo exhomekeke kwicandelo elibathintelayo ekuzinikeleni kwenye into. Kwaye akufanele ibhidaniswe noqoqosho lwesikali, apho isikhundla esiphezulu sivela kumthamo ophezulu wee-odolo kwaye ngaloo ndlela amaxabiso aphantsi, kodwa rhoqo ukuzibandakanya kumsebenzi ofanayo.
Akufunekanga ubhidaniswe noqoqosho lwesikali
Uqoqosho lwesikali lunokuba lula babhidaniswe lilizwi labo kunye noqoqosho lomda. Kwezo zilinganisi, sithetha ngeenkampani ezinkulu kakhulu okanye iinkampani ezithi, ngenxa yobukhulu bazo, zifumana inzuzo ngenxa yomthamo omkhulu wee-odolo abanazo. Oku ke kuthoba iindleko zabo zezinto eziphathekayo, kwaye bayakwazi ukuhlala kwishishini ngenxa yamaxabiso aphantsi ekugqibeleni.
Umzekelo, inkampani ezinikele kuqoqosho lwesikali yivenkile enkulu yeWalmart. Bathenga iimveliso ezininzi kangangoko banako Thetha amaxabiso aphantsi nababoneleli bakhoewe Ngenxa yoko, banokuphumelela ukunyaniseka kwabathengi babo ngokuba neemveliso ezifanayo kunye nokonga okungakumbi.
Imizekelo yoqoqosho lomda
Uqoqosho lomda luvumela iinkampani ukuba zandise ikhathalogu yazo yemveliso. Oku kuphunyezwa xa inkampani iqesha ngokufanelekileyo imveliso yayo, ulungiselelo kunye neenkqubo zokusasaza. Namhlanje, sinokufumana le ndlela kwiinkampani ezininzi ezinje:
- I-Volkswagen Inkampani yeemoto iye yakwazi ukuziqhelanisa nokutshintsha kweemarike. Ngokufunyanwa kunye noqoqosho olomeleleyo lomda, iqela likwazile ukukhula ukuya kutsho kwiimpawu zezithuthi ezili-12 zizonke. Phakathi kwezona ziziwayo sinokuzifumana I-Audi, iSitulo, iSkoda kunye nePorsche.
- Google. Eyaziwa ngokuba yenye yeenjini zokukhangela ezisetyenziswa kakhulu, uGoogle, okanye kunoko, inkampani engumzali weAlfabhethi, isebenza neenkampani ezahlukeneyo kwaye uqoqosho lwayo lomda lusebenza kakhulu. Hayi kuphela inkqubo, kodwa nkqu iirobhothi, uphando, iiwotshi, ii-smartphones, zezinye zeemveliso kunye neenkonzo zabo.
- UKraft Heinz. Iyaziwa ngeKetchup yayo enencasa, iKraft Heinz yaziwa ngeesosi zayo ezininzi. Ngapha koko, ukusetyenziswa kwayo yonke ikhonkco lemveliso kuyenza ibe yinkampani ebalaseleyo ekwaziyo ukudibanisa ukuvelisa kwisosi ukusuka Orlando tomato, ukuya Oscar Mayer isoseji. Ndiqinisekile ukuba le yokugqibela iya kuba ishiye ngaphezulu komntu omnye edidekile.
Izinto eziluncedo kunye nezingeloncedo kuqoqosho lomda
Phakathi kweenzuzo eziphambili sifumene engcono UQoqosho nezeMali yenkampani. Ngokufumana imbuyekezo eninzi kunye nomthamo othe kratya kubaboneleli bakho, impilo yakho yezemali iyaphucuka. Kwakhona ukusetyenziswa okukhulu koomatshini, izixhobo kunye neenkqubo zinceda umsebenzi wenkampani ukuba unganciphi, kodwa kunoko ukwanda. Oku kunciphisa umngcipheko wokutshona, njengoko amacandelo amatsha sele ebandakanyiwe kwishishini.
Nangona kunjalo, phakathi kwezinto ezingeloncedo eyona iqhelekileyo kukuba ulawulo olusebenzayo lulahlekile. Xa sandisa iimveliso kunye nemveliso, akufuneki silibale ukomeleza inxalenye ejongene nolawulo loshishino. Ngelo xesha, kunokwenzeka ukuba ulahlekelwe yimigaqo apho inkampani yayisekelwe khona, ukususela ungalibali ukuba ubuninzi abusoloko buthetha umgangatho. Oku kuncitshiswa komgangatho onokwenzeka weemveliso kunokuchaphazela igama lenkampani, okukhokelela ekulahlekelweni kwabathengi.