Wazi ntoni ngamashishini anomsila omde? Ngaba uyazi ukuba yintoni isicwangciso sabo kwaye kutheni oosomashishini abaninzi bebacebisa ukuba baqale iiprojekthi?
Okulandelayo siza kukunika isikhokelo esincinci ukuze uqonde le modeli yeshishini, ukusuka kwinto abayiyo kwiimpawu zabo kunye nendlela esebenza ngayo. Ngaba siya kuqala?
Index
Ngawaphi amashishini anomsila omde
Ishishini elinomsila omde, owaziwa ngokuba yimodeli yeshishini "lomsila omde", ngokwenene imodeli esekwe kwintengiso. Kodwa hayi kwezo ziqhelekileyo. Kwaye kukuba, ukuba ujonga ngokusondeleyo, bahlala besifundisa ukuba sinikele ingqalelo kuhlobo lwemveliso, ukuba sikhethe. Endaweni yoko, lo wenza ngokuchaseneyo ngokupheleleyo, ubuncinane ekuqaleni.
Umntu esimtyala eli kota nguChris Anderson owathi, ngo-2004, wabhekisela kuyo kwinqaku lakhe elithi The Long Tail. Kungekudala emva koko, wakhupha incwadi ephonononga kule modeli yeshishini enesihloko esithi "The Long Tail Economy."
KuAnderson, amashishini anomsila omde ayenombono olula kakhulu: sebenzisa umthetho wePareto. Oku kubonisa ukuba i-20% yeemveliso zizo eziya kuvelisa i-80% yeentengiso. Ngoko ke, ukuba ugxininisa ngokuthe ngqo kubo uya kuthengisa ngaphezulu.
Ke ngoko, umbono ophambili walo somashishini yayikukugxila kwezona mveliso zidumileyo, kwi ezo zifunwa kakhulu, kuba zizo eziya kusinika ezona ntengiso zininzi. Kwaye nangona kunjalo, abo banemfuno engaphantsi, abaya kuba ngasemva, baya kuphulukana ngokuthe ngcembe lelo mfuno.
Ngoku, akukho malunga noko, kodwa injongo kukuthengisa iimveliso ezininzi, kodwa nganye kuzo imiyinge embalwa. Kufuneka zibe yimveliso yemfuno enkulu. Ngokwenyani, zinokwahlulwa zibe ngamaqela amathathu:
- Kwimfuno enkulu: iimveliso eziphezulu, abathengisi abagqwesileyo ... ukuba uyazi ukuba baya kuthenga nokuba yintoni na.
- Imfuno engumndilili: apho zithengiswa khona kodwa hayi kakhulu njengezokuqala.
- Imfuno ephantsi: kuba ziimveliso ezithi, nangona zinemfuno encinci, zithengise okuthile.
Ngokwahlukileyo, ngamnye uya kuba nempumelelo okanye ukusilela, kodwa ukuba zonke zidityanisiwe kunye, umthamo weshishini abalivelisayo uhlala uphezulu kunoko bekuya kuzuzwa kwimodeli yeshishini lemveli.
Amashishini anomsila omde asebenza kangakanani
Xa usebenza kwishishini elinomsila omde kufuneka uthathele ingqalelo ukusebenza kwalo ukuze ufumane impumelelo. Kule meko, kuya kufuneka uhlukanise iinxalenye ezimbini:
- Intloko: ngengqiqo yokuba kubo uya kuba nabathengi abaninzi kunye neemveliso ezithengiswa kakhulu. Ezi zezona zidala imfuno ephezulu.
- Umsila: Kulapho unabathengi abakhethekileyo ngakumbi, abafuna iimveliso ezinemfuno encinci kodwa ezithengisiweyo nazo. Ezi akunyanzelekanga ukuba zingabizi mali ininzi; ngokuchasene noko.
Injongo kukuba uhlawulele iimfuno zabo bonke abasebenzisi abafikayo, mhlawumbi ngeemveliso ezifunwayo okanye abo bangekhoyo. KUNYEUkwenza oku, kufuneka uthathele ingqalelo oku kulandelayo:
- Kufuneka ube neemveliso kunye / okanye iinkonzo ze-niche nganye, iqela, uluntu ...
- Kufuneka ufikelele kuloo baphulaphuli banemfuno ephantsi.
- Catalogue zonke iimveliso zakho ngokusekwe kwimfuno kwaye uzilawule zonke.
- Lungiselela izibonelelo onazo ukuze zonke iimveliso / iinkonzo zibonakale kwaye zinokukhuthazwa.
Indlela yokwenza imodeli yeshishini elide lomsila
Ukuba amashishini anomsila omde abambe ingqalelo yakho, yazi ukuba xa usenza, kufuneka uthathele ingqalelo iinkcukacha ezininzi ezibalulekileyo. Ngokukodwa, ezintathu zazo, ezixhasa inkqubo yonke.
- Imfuno: ngengqiqo yokuba kufuneka udibanise uninzi lweemveliso zemfuno ephezulu kunye ne-avareji ukuze wenze inzuzo. Ngokukwanjalo, kufuneka ube neemveliso ezikwimfuno encinci ngokuzimeleyo, kodwa oko, xa kukonke, kufanelekile.
- Ukugcina: Ekubeni kufuneka ube neemveliso ezininzi, uya kufuna indawo yokugcina enkulu kunokuba unokucinga. Ngaphandle kokuba ufumana ezinye iinketho, ezifana ne-dropshipping, umzekelo.
- Iingcebiso: Asibhekiseli kuphela kwiingcebiso phakathi kwabathengi kunye nabasebenzisi, kodwa iingcebiso phakathi kweemveliso ezikhoyo. Ngamanye amaxesha, ezinye zazo zinokuba yimveliso ye-hook kuphela, ekhoyo ukutsala ingqalelo kwaye ejoliswe kwinto esifuna ukuyithengisa.
Imizekelo yamashishini anomsila omde
Ekugqibeleni, kwaye njengoko sisazi ukuba ngamanye amaxesha ithiyori ayilula ukuyiqonda, nangaphantsi ekuqaleni, besifuna ukukufumana imizekelo. Kwaye kukuba, ngaphandle kokwazi, unokuba usebenzisa amashishini asebenzisa le modeli ngoku. Ngaba uyafuna ukwazi ukuba ziyintoni?
Netflix
Siqala ngeNetflix. Njengoko usazi, ekuqaleni yaqala njengevenkile yevidiyo apho abantu babefumana imuvi abayithandayo kwaye bayiqeshise. Umahluko kunye nezinye iivenkile zevidiyo yinto yokuba babenoluhlu olubanzi lweemveliso zokugubungela phantse yonke i-niche umntu anokucinga ngayo.
Okwangoku iNetflix sinokuthi ikwalandela loo modeli, nangona ngokwedijithali, ngeqonga layo ngokunikezela ngeemveliso phantse kuzo zonke izinto ezithandwayo (kwaye ngobuninzi obungaphezulu kunokuba sinokubufumana kwezinye iisayithi, ngaphandle kokuba sigxile kwinye kuphela).
Amazon
Kwenzeka ntoni kwiAmazon xa singena? Oko kunezigidi okanye iibhiliyoni zeemveliso, ezivela kwiindidi ezahlukeneyo. Ngomnye wemizekelo ecacileyo yomzekelo ngokunikezela ngeemveliso ezininzi zeemfuno ezahlukeneyo ukwanelisa abathengi abahlukeneyo.
hlela
Usenokungayazi, kodwa luhlelo olwaziyo ukuba luzahlula njani kweziqhelekileyo. Kule meko, inenani elikhulu lezikhokelo ukusuka naphi na emhlabeni. Ngale ndlela, ihlasela zonke ii-niches ezijongene nayo ukubonisa i-GuíaBurros apho umntu uya kufumana into ayifunayo.
Google Adwords
Esi sixhobo sikaGoogle sikuvumela ukuba wenze iintengiso abasebenzisi abanokubonelela ngazo iimveliso okanye iinkonzo. Ngokhetho olwahlukileyo, i-niches eyahlukeneyo ihanjiswa oko kuya kuxhomekeka ngaphezu kwako konke kwimfuno ngamnye wabo anayo.
Ngoku uyazi malunga namashishini anomsila omde, kwaye ukwazile ukubona imizekelo yawo, lixesha lokucinga malunga nokuba ingaba yiprojekthi yoshishino kuwe. Ngaba unawo nawaphi na amathandabuzo aseleyo?