Intengiso ye-Inditex kwikota yokuqala yonyaka-mali ka-2020- phakathi kuka-1 kuFebruwari ukuya ku-Epreli 30- kunciphise ukuhla kwabo ukuya kwi-44% ngaphantsi komvuzo welo xesha lonyaka ophelileyo, ukuya kwi-3.303 yezigidi zeerandi, ngaphandle kwelo xesha, ukuya kuthi ga kwiipesenti ezingama-88 zepaki yevenkile sele ivaliwe, ngenxa yobhubhane weCovid-19.
Ukuthengiswa kwe-Intanethi kukhule ngamandla nge-50% kwikota, ngokunyuka kwe-95% kwinyanga ka-Epreli xa kuthelekiswa nonyaka ophelileyo. Umda opheleleyo uhleli kwi-58,4% yentengiso, ebonisa amandla emodeli yeshishini yokusabela kulungelelwaniso lweemfuno, kunye noludwe lokuba ekupheleni kwekota yayili-10% isezantsi kunonyaka ophelileyo.
Kwangelo xesha, iindleko zokusebenza ziye zancitshiswa nge-21%, ngenxa yolawulo olusebenzayo, olungakhange luthintele inkampani ekubeni negalelo ekuncedeni imeko yezempilo engxamisekileyo ngokubonelela ngenkxaso mali ethile kunye nazo zonke izixhobo zayo zokudlulisa ukusuka eTshayina ukuya IYurophu ngaphezulu kwe-120 yezigidi zeeyunithi zezixhobo zonyango kunye nococeko ezivela kwiminikelo eyahlukeneyo yoluntu nakwabucala, kubandakanya nezo zivela eInditex uqobo.
I-akhawunti ye-Inditex
Inkampani igcina amandla emali yayo, emi kwi-5.752 yezigidi ze-euro, xa kuthelekiswa ne-6.660 kunyaka ophelileyo, njengesiphumo sokusebenza ngokuqinileyo kwiminyaka kunye nokugcinwa kwenkcubeko kunye nomgaqo-nkqubo weqela.
Zonke ezi zinto zenze ukuba kube lula ukunciphisa ukuwa kweNgeniso yokuSebenza ukuya kwi (-200) yezigidi zeerandi kwaye inzuzo iyonke kwi (-175) yezigidi kule kota. Inkampani ithathe isigqibo sokubonelela nge-308 yezigidi zeerandi zokuphunyezwa kwesicwangciso sokunyusa i-intanethi kunye nokuhlaziya iivenkile, ke i-Ebit yokugqibela (-508) yezigidi, kunye nenzuzo, (-409) yezigidi.
U-Isla ubhengeze ukuba i-1.000 yezigidi ze-euro ziya kutyalomali ukukhulisa umsebenzi we-Intanethi kunye nenye i-1.700 yezigidi zeerandi kuhlaziyo oluhambelana neqonga levenkile elidityanisiweyo, ngokudityaniswa kwezixhobo zeteknoloji ezihambele phambili.
Ngokwamagama kaPablo Isla, esi sicwangciso “sicinga ukuba ukugqitywa kweprojekthi iziseko zayo zisungulwe ngokuqhubekayo ngotyalo-mali olubalulekileyo ukusukela ngo-2012, oluza kuguqula kakhulu iprofayili yenkampani. Injongo phakathi kwangoku ukuya ku-2022 kukuqhubela phambili ukuphunyezwa ngokupheleleyo komgaqo wevenkile ohlanganisiweyo, onekamva lawo liza kudityaniswa nenkonzo esisigxina yabathengi naphi na apho ikhoyo, kuso nasiphi na isixhobo, nangamaxesha onke ”.
Ngeqonga layo ledijithali
Ngokukodwa okuqaphelekayo ngaphakathi kwesi sicwangciso yiprojekthi ye-Inditex Open Platform (IOP), ukuyilwa kwesiseko sayo sobuchwephesha apho yonke imisebenzi yedijithali yenkampani isebenza kwaye eyilelwe ukulungelelanisa ngononophelo kuzo zonke ngomgangatho, ngokuchanekileyo nangokukhawuleza okufunekayo imodeli yeshishini lenkampani.
Ukuqala kurhwebo lwe-elektroniki, ibandakanyiwe kuzo zonke iinkqubo ezinxulumene noko, ezinje ngee-inventri, ukuthengwa, ukuhanjiswa okanye ii-odolo, ezongeza ubhetyebhetye kwaye, okona kubaluleke kakhulu, kukungazinzi. Lo mbandela ubalulekile ekugcineni ukugqwesa kwenkonzo ngamaxesha oxinaniso oluphezulu, njengamaxesha okuthengisa, kwaye sisitshixo kunyuso olulindelekileyo kwintengiso ekwi-Intanethi.
Iqonga, eliqale ukucaciswa ngo-2018, beliqinisekisa ukusebenza kwalo ngokwezigaba ezahlukeneyo, sele lisebenza i-60%, kwaye ukumiliselwa kwalo kuya kugqitywa ngexesha lesicwangciso se2020-2022. Sesinye sezixhobo zobuchwephesha eziphambili kwihlabathi nakwintsimi yaso kwaye sinethuba lokukwazi ukwahlulahlula iimfuno ezithile zommandla ngamnye ngemicroservices ngaphandle kokutshintsha iseti.
Kwi-Intanethi, ngaphezulu kwe-25% yentengiso
Isicwangciso sijonga kwangaphambili ukuba ukuthengisa kwi-intanethi kuya kufikelela ngaphezulu kwe-25% yetotali ngo-2022, ukusuka kwi-14% ngowama-2019, ngomnatha weevenkile nozinzileyo odibeneyo ozinzileyo, oya kuthi ubandakanye izixhobo ezitsha zobuchwephesha, kunye nomhlaba ophakathi wevenkile enkulu , amanqanaba aphezulu enzuzo, kwaye iya kukhula phakathi kwe-4% kunye ne-6% kwiivenkile ezifanayo.
Ivenkile nganye iya kusebenza njengeqonga elincinci lokuhambisa imfashini kwezona ndawo zinobuchule kurhwebo kwizixeko eziphambili kwihlabathi liphela, uthungelwano losasazo lwe-capillary lwehlabathi ngokudityaniswa kwi-intanethi ukuhlangabezana nemikhwa emitsha yokuthenga.
Ukuza kuthi ga ngoku, ukubanakho ukuthengisa kwi-Intanethi kuzo zonke iimveliso ziya kuqiniswa, enye yazo zizitudiyo ezintsha Zara.com eArteixo, eya kuhlala ngaphezulu kwe-64.000 yeemitha zesikwere. Ukongeza, amaqela eenkonzo zabathengi akwi-Intanethi aya kwandiswa kokubini ezivenkileni nakumaziko akhethekileyo, kwaye ngo-2020 ukuphunyezwa kwenkqubo yeRFID yokulandeleka kwengubo kunye nolawulo oluhlanganisiweyo lwempahla kuya kugqitywa kuzo zonke iimveliso zeQela.
Isicwangciso sokuhlaziya ivenkile siza kuqhubeka, nalapho iivenkile ezingama-2012 zentsingiselo entsha yokudityaniswa kwiindawo ezinkulu kunye namanzi ziye zavulwa ukusukela ngo-3.671, iivenkile ezili-1.106 zandisiwe, ezingama-2.556 zavuselelwa ukuze zilungele ubuchwephesha bazo, zaze i-1.729, 1.024 zazo zangena kule minyaka mithathu idlulileyo.
Ngale ndlela, uthungelwano oluphakathi kwe-6.700 kunye ne-6.900 450 yeevenkile luya kufikelelwa, emva kokuvula iivenkile ezingama-1.000 ngobuchwephesha bokudibanisa urhwebo, kunye nokufunxwa phakathi kwe-1.200 kunye ne-5 iivenkile ezincinci, ezimele phakathi kwe-6% kunye ne-XNUMX% yentengiso iyonke, kunye ukuba banesakhono esisezantsi sokubonelela ngeenkonzo ezintsha kumthengi. Ezi yunithi zihambelana ngokusisiseko neziseko ezindala zamatyathanga ngaphandle kweZara.
Ngommandla, icebo liza kuvumela amatyathanga anje ngeBershka, Pull & Bear kunye neStradivarius e-China nase-Japan ukonyusa ukuthengisa kwi-Intanethi, eSpain kuqhubeka inkqubo yeminyaka emithathu edlulileyo ngokuvulwa kweevenkile ezifanelekileyo kunye nokufakwa kwevenkile ezincinci njenge yenziwe eBilbao okanye ePamplona, ngelixa eMelika nakwamanye amazwe aseYurophu iyakudibanisa isicwangciso-qhinga somanyano olupheleleyo phakathi kwehlabathi elibonakalayo nelidijithali.
Abasebenzi bazakuhlala bezinzile kwaye, njengakwixesha lika-2012-2020, izikhundla ezitsha ziya kunikwa bonke abasebenzi bamaziko afunekayo, ukujongana neemfuno ezintsha eziveliswe kukudityaniswa kwe-intanethi kunye nokuthunyelwa okuthe ngqo kubathengi.
Uthungelwano lwe-capillary luya kuba nakho ukugcwalisa rhoqo ukubonelelwa kwamaphepha ewebhu kunye nokulungelelaniswa neevenkile ezikwi-Intanethi ukomeleza amava abathengi ngeenkonzo ezintsha ngezixhobo zobuchwephesha eziphambili. Ngokwenza izinto ezintsha, ulindelo olwandayo kunye nolufunekayo luyafezekiswa ngombono omanyeneyo wesitokhwe, ofuna ukwenziwa kwangexesha lokwenziwa kweentshukumo, ngenxa yokuphunyezwa kwe-Inditex Open Platform (IOP).
Ngale nkqubo, kunye nedatha efunyenwe kwiRFID, zonke izinto ezinokuyilwa zinokubonelelwa ngexesha elililo nangendlela elungelelanisiweyo kuso nasiphi na isixhobo, yazi imfuno kwangoko, lawula uluhlu lwempahla ngobuninzi kwaye uhlengahlengise ngokufanelekileyo. Imveliso echanekileyo, ikwimeko ngeenjongo zokuzinza kweQela.
Elinye lamanyathelo atshwankathela ngcono izibonelelo zeli qonga ledijithali yokuthengisa yiprojekthi ye-Sint, ebonelela ngeevenkile zoluhlu lweemfuno ezikwi-Intanethi.
Ukongeza ekusebenziseni ukuthengisa ngokuthe ngqo kumthengi, iivenkile zilungiselela ii-odolo ze-e-commerce ezivela kwiindawo zabo zokugcina iimpahla, zidityaniswe ngokupheleleyo nesithembiso se-intanethi kumthengi, esiqinisekisa ukusebenza ngokukuko kulawulo lwempahla, kunye nexesha lokuhambisa ngokukhawuleza.
Le projekthi ixhaswa luthotho lwezinto ezintsha zethekhnoloji eziququzelela ukuchaneka okungaphezulu kokudityaniswa kunye nokudityaniswa phakathi kwevenkile kunye ne-Intanethi. Yiyo loo nto abafundi benqanaba eliphezulu beRFID bephuhlisiwe ukwenza iikhompiyutha kwiivenkile ezinamanqaku aphezulu, inkqubo ye-XWMS iphunyeziwe, ikwaphuhliswa ngaphakathi yi-Inditex, elawula indawo zokugcina ngamaxesha onke ukukhetha eyona mvelaphi Eyona ilungele ukuhanjiswa, kunye neenkqubo zohlalutyo zibandakanyiwe ukwandisa ukuhamba kwezithuthi kunye nokufumaneka kwezinto.
Imodeli entsha yevenkile
Ngokubhekisele kumthengi, ngakumbi iya kuba yile nto ibizwa ngokuba yi 'Store mode' eya kuthi, ngokusebenzisa usetyenziso lweselfowuni, ivumele abathengi ukuba babonisane ngexesha elifanelekileyo kwisitokhwe sento esithengiweyo ukuze ithengwe kwi-Intanethi kunye nokuqokelelwa kwangoko; ukufikelela echibini lamagumbi okutshintsha xa beyidinga okanye banokufumana ngokuchanekileyo apho ingubo ikhoyo ngaphakathi evenkileni.
Kwangelo xesha, inkampani iya kuthi gqolo ukomeleza uzinzo kwindalo esingqongileyo, kuba zonke iivenkile ziya kwamkela iqonga lokulawula imida yokusingqongileyo, ziya kusebenzisa ne-100% yamandla ahlaziyekayo, iya kubandakanya inkqubo engenatikiti njengesiqhelo, kwaye iya kuphinda isetyenziswe okanye uphinde usebenzise yonke intsalela ebonakalayo enjengekhadibhodi, iplastiki okanye ukupakisha okufumanayo.
Ngokunjalo, kwiminyaka emithathu yokuphunyezwa kwesicwangciso, phantse zonke iiplastikhi zokusebenzisa into enye ziya kususwa kubathengi kwivenkile, apho ukukhuthazwa kwetyhula leengubo kuya kuba nokuhambelana okukodwa kumjikelo wokuqala wobomi. Injongo kukusetyenziswa kwakhona okanye ukuphinda kusetyenziswe zonke iimpahla eziqokelelweyo ngamajelo i-Inditex esele ivakalisile kwilizwe liphela nemibutho efana neCáritas okanye iRed Cross, kunye nokuxhasa ngezimali ngophando ngeendlela zokurisayikilisha ezinje ngokulungelelaniswa yiMIT eBoston.
La manyathelo aya kukhatshwa zizibophelelo ezisekwe kwiNtlanganiso yabanini zabelo ye2019 ngokubhekisele kwizixhobo ezisetyenzisiweyo, eziza kuthi zonke iimpahla zamalaphu e-Inditex ezisibhozo zibe nokuzinza, ezendalo okanye eziphinde zenziwe ngokutsha ngo-2025 kwaye ingakumbi amalaphu avela kwizinto ezingaphiliyo. I-premium yemifuno efana ne-viscose iya kuba ngo-2023.
Utyalomali olwenzelwe ukuveliswa kwetekhnoloji, ukukhuthazwa kozinzo kuyo yonke imimandla, inkqubo ekhethekileyo yokuchonga yengubo nganye (i-RFID) kunye neempawu zayo zangaphakathi ezivumela i-Inditex ukuba ibe nesiqalo esifanelekileyo sokulindela ngempumelelo le venkile yexesha elizayo.
Ukwanda kwiivenkile ezikwi-Intanethi
Ngexesha lekota yokuqala, iQela laqhubeka ukukhuthaza ivenkile yalo edityanisiweyo kunye neqonga le-Intanethi, esele lifikelela kwiimarike ezingama-72 kwezingama-96 apho iQela linobukho. UZara uqalise ukuthengisa kwi-Intanethi eAlbania naseBosnia kwaye, kwikota yesibini, eArgentina, eParaguay, eUruguay nasePeru, iimarike apho uphawu ngoku lubonelela ngamava abahlanganisiweyo kubathengi bayo.
Iqela ke ngoko liyaqhubeka nokukhula ngokuhambelana nenjongo ebhengezwe nguPablo Isla yokuba iimveliso zazo zonke iimveliso ziya kufumaneka ukuthengwa kwi-intanethi nakweyiphi na ikona yehlabathi ngo-2020. Kwangelo xesha, iimveliso zeQela ziye zadlala ngo-19. ukuvuleka ngekota, kunye nokwandiswa kunye nohlengahlengiso lweevenkile eziphambili, kwiimarike ezinje ngeSpain, China, Portugal, Morocco, Lithuania, Croatia, Korea ne-Saudi Arabia, phakathi kwezinye.
Ukuvulwa kweZara eI-Park eSeoul (Korea), kwiziko leArribat eRabat (eMorocco) kunye neevenkile ezimbini kwizixeko zaseRiyadh naseDammam, eSaudi Arabia. Kamva, kwiziko lokuthenga laseNakheel Plaza, iMassimo Dutti, iBershka, iStradivarius ne-Oysho nabo bavule iminyango yabo. Ngokunjalo, u-Uterqüe wavula iingcango zevenkile yakhe entsha eCalle Larios, eMalaga (eSpain) naseStradivarius e-Espacio León (eLeón, eSpain).
Ngexesha lenyanga kaMeyi, uZara wavula iingcango zakhe kwiziko lesiXeko saseBahrain kwisixeko saseManama (Bahrain) kwaye, kwiinyanga ezimbalwa ezizayo, ukuvulwa okubalulekileyo kucwangcisiwe, ngokuhambelana nesicwangciso esichaziweyo. Xa ivula iingcango zayo kwiinyanga ezizayo, iZara eWangFujing (Beijing, China) iya kuba yeyona venkile inkulu eAsia kunye neyona iphambili kwihlabathi ngokudibanisa itekhnoloji yakutshanje kunye neenkonzo zokubonelela ngamava apheleleyo. Olu kuvulwa kuya kudityaniswa phakathi konyaka yiZara Place Vendome eDoha (Qatar) kunye nokwandiswa kunye nohlengahlengiso lweZara ePaseo de Gracia (Barcelona, Spain), okanye kwivenkile eseCalle 82 eBogotá, (eColombia) ).
Zonke ezinye iimveliso zeQela nazo sele zisebenza ekuvulekeni nasekulwandisweni okuhambelana nesi sicwangciso, njengeMassimo Dutti eAmoeiras (ePortugal), eShanghai, (China), eBarranquilla naseMedellín (eColombia); IBershka eBrasov (eRomania) naseBelgrade (eSerbia); IStradivarius eRotterdam (eNetherlands); Oysho eMoscow (eRashiya) okanye kwisithili saseChaoyang, eBeijing, (China); okanye ukuvulwa kwe-Uterque eAlmaty (Kazakhstan)
Ukomelela
Ngokuhambelana nokuzibophelela ngokupheleleyo kuZinzo, onke amatyathanga eqela aqhubekile nenkqubela phambili ekusetyenzisweni kwezinto ezizinzileyo nezihlaziyiweyo, uninzi lwazo ziphantsi kwelebheli yoBomi, ekwahlula abo basebenzise iinkqubo zabo ezihlonipha ngokukodwa ukusetyenziswa kwamanzi kunye namandla.
Kwangokunjalo, kwiivenkile zayo, iQela liqhubekile nokusasaza inkqubo yokuqokelela impahla esele isetyenzisiwe, ngokusebenzisa izikhongozeli esele zifunyanwa ngabathengi kwiivenkile ezingama-2.299 kwiimarike ezingama-46, ngokusebenzisana nemibutho engama-45 efumana iimpahla, eziqhuba zonke izinto ukuze zinikwe okwesibini ubomi okanye uyisebenzisele unyango kunye nokurisayikilisha.
Ngokunjalo, njengenyathelo elilandelayo kwisicwangciso sevenkile esisebenza ngokucocekileyo nesigqitywe kule minyaka idlulileyo, iQela liyaqhubeka nokukhulisa inani leevenkile ezinxulumene nenkqubo yolawulo lwangaphakathi kunye nolawulo lwamandla nokusetyenziswa kwamanzi. Enkosi kubuchwephesha obugcinelwe iivenkile kunye nokunxibelelana kwabo okuphezulu kunye neqonga eliphakathi, iivenkile ezingama-3.587 XNUMX zizonke sele zikule nkqubo ibizwa ngokuba yi-Inergy.
Kwelinye icala, i-Inditex iye yahlala inxibelelana ngokusisigxina nabanikezeli bayo ngexesha lobhubhane weCovid-19 ukuqinisekisa ukuba iifektri zilandela iingcebiso zococeko zokukhusela impilo yabasebenzi. Inkampani iqinisekisile ukuhlawulwa kwazo zonke ii-odolo ezigqityiweyo okanye kwinkqubo yemveliso ukusukela oko kwaqala ubhubhane, ngokwemiqathango yokuhlawula kwangaphambili.
Ukongeza, i-Inditex ibambelele esidlangalaleni kwilinge le-International Labour Organisation (ILO) lokuhlanganisa inkxaso kubavelisi kunye nabasebenzi ngexesha lemeko yezoqoqosho ebangelwe yiCovid-19. Eli nyathelo lithatha inxaxheba kuMbutho wabaQeshi waMazwe ngaMazwe (i-IOE), i-International Confederation of Trade Union (i-ITUC), i-IndustriALL Global Union kunye nezinye iimveliso zamazwe aphesheya.
Intengiso yekota yesibini
Ukuqala kwekota yesibini yonyaka kuye kwaphawulwa ngokuvulwa ngokuthe ngcembe kweevenkile kwiimarike ezahlukeneyo nangokukhula kwentengiso ekwi-Intanethi.
Ngexesha lenyanga kaMeyi, iivenkile kwiimarike ezahlukeneyo ziye zavulwa ngokuthe chu kwaye ukusukela nge-8 kaJuni, i-Inditex ineevenkile ezingama-5.743 ezivulekileyo kwiimarike ezingama-79, kuzo zonke ezingama-7.412 kwiimarike ezingama-96.
Ukuthengisa kuye kwafunyanwa kancinci kancinci njengoko ezi venkile zivuliwe, ngemizekelo ebaluleke kakhulu njengamatyala e China nase Korea okanye, sele ese Yurophu, eJamani. Ngama-52% eevenkile ezivulekileyo nge-avareji ngoMeyi kwaye zisenomda kumthamo kwiimarike ezininzi, ukuthengisa kwiivenkile nakwi-intanethi kumaxabiso otshintshiselwano rhoqo -51%. Kwiveki kaJuni 2 ukuya ku-8, ukuthengisa ezivenkileni nakwi-intanethi kumaxabiso otshintshiselwano rhoqo (-34%). Iimarike ezivulekileyo ngokupheleleyo ngaphandle kwezithintelo zibalelwa kwi-54% yetotali kunye nokuthengiswa kwabo kufikelelwe (-16%).