Uluhlu lokuposa, CRM kunye nolawulo lwabathengi

urhwebo

I-imeyile iye yasisixhobo esinamandla soku thengisa okanye uthengise naluphi na uhlobo lweemveliso okanye iinkonzo. Kodwa ikwabonisa uthotho lwezibonelelo ezongeziweyo njengesiphumo se iposi enkulu kwaye oko kukhokelela kuphuculo lwemikhankaso yentengiso okanye ulwazi kubathengi okanye kubasebenzisi. Ngale ndlela, inani labamkeli abanokufikelela kulo umyalezo wophawu lwentengiso lonyuswe kakhulu. Kodwa yintoni ebaluleke ngakumbi, ukukhetha ngendlela ecwangcisiweyo iprofayile yezi nkampani okanye abasebenzisi. Kungenxa yokuba ayinakulityalwa ukuba elinye lamaqhosha ekwandiseni imveliso okanye ukuthengisa lilele ekubeni nolwazi lulungileyo malunga nabasebenzisi.

Ngale ndlela, ukubonakala kwezixhobo ezitsha zokuthengisa nge-imeyile ezivumela ukwandiswa kwezicwangciso ezahlukeneyo zorhwebo kuthathela ingqalelo ekhethekileyo. Ukusuka ekudaleni iincwadana zokuthumela iposi, phakathi kwezinye izibonelelo. Kodwa uhlala unenjongo yokulawula ngokuchanekileyo uluhlu lwababhalisile kwaye nokuba kunokwenzeka, uhlalutya olona phulo lufanelekileyo lwe-imeyile ngalo lonke ixesha. Enye yeziphumo zale nyathelo iya kuba kukuba ukuhanjiswa kweposi ngobuninzi kuya kuhlala kusebenza ngakumbi kuneenkqubo zemveli.

Enye yeengxaki ezinazo iinkampani ezininzi kukuba ukuthumela ii-imeyile ezininzi akuvelisi nzuzo. Oku kunokuba kungenxa yokuba ukhetho lweyona modeli ifanelekileyo yokwenza le ntengiso aluphumelelanga. Apho iya kuhlala rhoqo phakathi kwabamkeli abangafumaniyo nokuvula umyalezo. Okanye ngokulula kuba abahoyi ngoyaba kubo. Ukuthintela zonke ezi meko ezinokuthi zichithe ixesha kunye nezixhobo, akukho nto ilunge ngakumbi kunale ukuqokelela ulwazi olubanzi malunga neposi.

Fumana iinkcukacha-manani eziphambili

Ewe, enye yeenkqubo zokufezekisa ezi njongo ibonwa ngokuthi zithini iinkcukacha-manani kwezi nkxaso, ezizii-imeyile. Ewe, ziluncedo kakhulu kuba ncedisa ukwazi ukuba ngawaphi ababhalisi abavulayo, bacofa kunye nokuhamba kwabo rhoqo okanye indawo abakuyo. Ngale ndlela, amaphulo entengiso anokuxhaswa zezi zixhobo zolwazi.

Kodwa ngaphandle kokulibala ukuphucula imikhankaso yorhwebo. Phakathi kwezinye izizathu, kuba iprofayili yababhalisi inomda kunikezelo olunikezelwa kubo kwelinye icala lekhompyuter. Ukuya kwinqanaba lokuba ezi uya kuba nomdla wokufumana olu lwazi kwaye abayi kubalahla nanini na. Okanye ubuncinci ukwenziwa koluhlu logaxekile kuya kuncitshiswa.

Ngenxa yoku, kuya kuba yimfuneko ngokupheleleyo ukuchaza iinjongo kwaye uzame ukufikelela kwiqela lababhalisi okanye abamkeli abathambekele kakhulu kwimiyalezo yakho. Ngale ndlela, i Ulawulo oludibene nabathengi (CRM) imele isixhobo esisebenzayo sokucwangcisa ngokufanelekileyo. Ukuze wandise inani labathengi abanokubakho. Ngenxa yesi senzo, iimpembelelo kwiiakhawunti zeshishini ziya kuzenzekelayo. Ngokwanda kwemveliso yalo naluphi na uhlobo losasazo okanye olunokusasaza kwimithombo yeendaba.

Yintoni iCRM ngokwenene?

crm

Ngaphambi kokuvelisa ukuthengisa okuzenzekelayo okwaneleyo, kuyakufuneka ukuba wazi ukuba luqulathe ntoni uLawulo lobuDlelwane boMthengi. Ewe ingaphezulu kwesifinyezo esimenyezelayo esidityaniswe kwicandelo lentengiso. Kuluhlu lweenkqubo ukuze ii-imeyile Hamba uqhubeke ngokwemidla abayivusayo phakathi kwabasebenzisi.

Ilungele ukuqala, amashishini amancinci naphakathi, kwanabacebisi. Iyaqondakala njengecandelo leenkampani zesoftware ezinoxanduva lokubonelela ngezisombululo ezitsha kwiinkampani nakwiingcali. Ayisiyokunyusa inzuzo kuphela, kodwa ukuya Lungiselela iindleko. Oko kukuthi, baya kunceda ukugcina imali ngokuphunyezwa kwayo.

Ngayiphi na imeko, kuyakufuneka ukhethe iinkqubo ezinokuthi zifezekise ezi mfuno. Kuba kuxhomekeke kwisicelo sayo, ukwanda kwintengiso kunokuba kukhulu okanye kungaphantsi kwezicwangciso zokuqala. Ukongeza, iya kuba nento ekukhuseleni ekuthumeleni iiposi ezinkulu. Ukuze kungabikho nanye into enokuchithwa. Njani? Ewe kulula kakhulu ngokudala uluhlu lwabamkeli abafuna loo mveliso okanye inkonzo.

Ukususwa kogaxekile

Isiphumo sokuqala ekusetyenzisweni kwale nkqubo yokuthengisa iya kuba yinto ebonakalayo yokuba lonke ulwazi lokuthunyelwa kolwazi luya kufunwa ngabasebenzisi. Akunakulityalwa ukuba enye yeengxaki eziveliswa lolu hlobo lonxibelelwano olungengomntu yile inokuhlelwa njengogaxekile okanye ugaxekile. Ngale nto ukusebenza kwayo kuya kuba lilize ngokupheleleyo, okanye ubuncinci kakhulu. Ngale ndlela, ukulawulwa kwedatha kuya kuba kukhuphiswano ngakumbi kunangaphambili. Kuba ubudlelwane kumacala omabini buya kuba bubuninzi kakhulu. Ukuvumela ukuba amajelo amatsha oqhagamshelo anokuvulwa.

Ufumana ntoni? Ewe, ngokwembono yeenkampani ezinikele kulo msebenzi, fikelela kubathengi bazo kwiimeko ezingcono. Kwaye ezi zinolwazi oluyimfuneko ukuze yenza izigqibo zakho. Ngenxa yezi zenzo, omabini amaqela kwinkqubo ayaphumelela. Ukufika kubudlelwane beshishini kunokuba nomona ngokupheleleyo.

Ukuthengisa: ubudlelwane bezoshishino

ubudlelwane

Ngenxa yezi zizathu, kunokuthiwa ukuba namhlanje uLawulo lobuhlobo baThengi lungaphezulu kwesicwangciso esiliqili sentengiso. Yinkqubo ekhuthazayo ngenene yokujongana nokuqonda kunye phendula kwiimfuno zabathengi Sele zikhona kwipotifoliyo. Kodwa kwakhona, ukunyusa olu luhlu ngenjongo yokwandisa imveliso. Apho ukuthumela ii-imeyile akusayi kuphinda kube ngumqobo kwimidla yakho. Kodwa eyona ndlela yokunyusa ukuthengisa okanye ulwazi.

Okokugqibela, kunomdla omkhulu ukuqonda ukuba uhlalutyo lwezi zinto zixhasayo lunokuhlulahlula olugqwesileyo kulawulo lweedatha. Iya kuba yinto ebalulekileyo yokulwa nokhuphiswano kwezinye iinkampani kwicandelo.


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.