Ukuncitshiswa kweshishini

Iatomization yeshishini

Elinye lamagama eliphononongwe kakhulu kule minyaka idlulileyo libizwa njalo "Ukuncitshiswa kweshishini". Kodwa sithetha ntoni xa sithetha nge-atomization yeshishini? Nokuba singabanini be SME okanye Micro SME, okanye siyinxalenye yenkampani enkulu efuna iindlela ezintsha zokuzibeka, kubalulekile ukuba siyithathele ingqalelo le nkcazo kuba inokubaluleka kwimpumelelo okanye ukusilela kwenkampani yethu.

Iatomization kwiinkampani.

Igama ngokwalo libhekisa kwi ulwahlulo olupheleleyo lube ziinxalenye ezincinci. Kwimicimbi yeshishini,  Ukwaphuka kwezinto zombini i-microeconomic kunye ne-macroeconomic yokuqonda ngcono imeko yethu yeshishini. Eli gama lifumaneka kwiindawo ezimbini ezinkulu: Uqoqosho lwezoqoqosho olukhulu kunye nentengiso.

Ukwenziwa kweemarike zentengiso

Ngokwezoqoqosho, sinokuyifumana Inkcazo yeatomization ngaphakathi kodidi lwe ithiyori malunga nokuziphatha kweemarike. Ukunyibilikisa i-atomization ibiyi Ukuqhekeka konikezelo kunye nemfuno kubanikezeli abaninzi kunye nabancinci kakhulu kunye nabafunayo. Kukwabhekiswa rhoqo apha phantsi kwegama lika "Ukwenza intengiso kwiimarike"

Iatomization yeshishini

Nangona eli gama linokubonakala lingenangqondo kwaye lididekile, i-atomization yentengiso kulula ukuyichaza. Olu luvo lubhekisa kwimeko yorhwebo apho iintlobo ngeentlobo zabathengi kunye nabathengisi benza ukungalingani kwayo kungenzeki. Ngokufanelekileyo, intengiso ine-atom xa kukho inani elikhulu le abathengi abancinci nabathengisi apho kungekho mntu uhlala kwindawo ephambili, evumela ukuba imarike ihlale ilungelelene.

qoqosho
Inqaku elidibeneyo:
Ngaba uyazi ngokwenene ukuba yintoni i-mesoeconomics?

Ukhuphiswano olugqibeleleyo

Iatomization yeshishini ligama elivela kwiindlela ezahlukeneyo zokhuphiswano. I-economics zakudala zaxoxa ukuba ukhuphiswano lwasimahla Usebenze njengamandla okuyalela athe akwazi ukukhuthaza Ukuncitshiswa kwamaxabiso yenkampani ukuba ibe nakho yandisa okanye gcina isabelo sakho sentengiso. Ngokusekwe kwesi sikolo, kwavela ithiyori ezahlula iimeko ezahlukeneyo apho ukhuphiswano lunokuhlelwa ngokuxhomekeke kwinani labathathi-nxaxheba abangene kulo.

La ukhuphiswano olugqibeleleyo Yachazwa njengenye apho inani elikhulu labathengisi linakho ukubonelela ngemveliso yazo, ngokuchaseneyo neenkqubo ze-oligopoly apho kufunyanwa kuphela inani elincinci labathengisi, okanye iimonopolies apho ukhuphiswano lungekhoyo kuba intengiso ilawulwa umvelisi omnye.

Iatomization yeshishini

Ukuthathela ingqalelo inkqubo apho kukho iindlela ezahlukeneyo zokhuphiswano, siyayazi loo nto atomization yeyona nto ibalulekileyo kuphando kunye nokuzimisela kwezi zinto, kunye nokuhlangana kwabantu banye, ukwenza izinto elubala kunye nokuhamba ngokukhululekileyo zenza iimarike zokhuphiswano olugqibeleleyo.

Oku kungenxa yokuba ekubeni kukho inani eliphakamileyo kakhulu kubathengisi nakubathengi, ubungakanani obunikezelwa ngumntu ngamnye kubo okanye iimfuno zabo buba buncinci kangangokuba indlela abaziphethe ngayo iyasilela ukudala iziphumo ezibonakalayo amaxabiso ezinto. Kule mibutho, amaxabiso ayiparameter nje, kuba ukuba inkampani iyaphumelela Yandisa imveliso yakho kunye nomthamo wentengiso ngaphandle kokufumana iimpembelelo kwixabiso olibonisayo, iya kuba nokuziphatha okubizwa njalo xabiso, kuba iyakunyanzelwa ukuba ithengise ngexabiso elalichazwe njengelamkelekileyo ngabanye abavelisi.

Lichaphazela njani ishishini lam?

Oku kukhokelela ekubeni kungabikho mntu ukwaziyo thenga imveliso ngexabiso eliphantsi lowo uthenga okuseleyo, ngelixa abathengisi bakufumanisa kungenakwenzeka ukunikezela ngeemveliso zabo ngexabiso eliphezulu kunabanye, kuba ukuba bayazama bangagxothwa kwintengiso. Kwezi ntlobo zeemarike akukho mbambano phakathi kweenkampani, kodwa endaweni yoko a Ukusasazeka kolawulo iiarhente ezohlukeneyo zoqoqosho ezinokuzisebenzisa ekuhambeni kwemarike.

Ukuqukumbela, e Thetha ngoqoqosho kwimakethi yeatom yenye apho kungekho zinkokheli zorhwebo ezinokuthi zichaze iiparameter kwintengiso, ukuba akunjalo okhuphisana nabo abaninzi abagcina a imeko elungelelanisiweyo kunye nozinzo, kukhuphiswano lokwenyani olushenxisa ukubaluleka komntu ngamnye ngokubhekisele kunikezelo nakwimfuno epheleleyo.

Ukunciphisa intengiso kwintengiso

Kwelinye icala, ukuba sibhekisa kwi iatomization yeshishini ngokweentengisoSingayichaza i-atomization yeshishini njengendlela yokuphumeza isicwangciso sesahlulo esigxile kwiimarike ezincinci kakhulu, kude kufike kwinqanaba lomntu ngamnye. bucala ngasekhohlo uhlobo lokuphumeza Kukujolisa kwiqela labantu abathenga izinto ezizezakho kwaye zibiza kakhulu iimveliso okanye iinkonzo. Ngamanye amaxesha, umntu ngamnye wahlulwe phakathi kwintengiso yakhe. Inkqubo ye- iindlela zokuthengisa kwi-Intanethi Benza unxibelelwano oluthe ngqo olunceda le nkqubo ngokwenza amacandelwana amancinci kwaye amancinci.

Ukwahlulahlula umntu ngamnye

Iatomization yeshishini

Ukuchaza intengiso yeatomised sidinga kuqala kufuneka sicace ukuba kuthetha ukwahlulwa kwemakethi. Intengiso ichazwa njenge Iqela labantu ababelana ngeemfuno kwaye banamandla afanayo okuthenga. Ke ngoko, a Izahlulo zentengiso zisahlulo sentengiso apho kuchazwe ngakumbi iimfuno ezithile.

Uninzi lweenkampani ezinkulu ziyabandakanyeka Ukujolisa kwintengiso yonke imveliso enikezela kunye neenkonzo ezinokuthengwa ngabantu abahlukeneyo basebenzisa ezimbalwa kuphela izixhobo zokwahlula ngokubanzi ngokubanzi njengokwabiwa kwejografi okanye isini sabathengi.

Ezinye iinkampani, ngakumbi ezincinci, zifuna ukufikelela kwintengiso encinci kakhulu esekwe ikakhulu kukhetho lwabantu, indlela yokuphila, kunye nezinto abazithandayo. Ukuba siyagqitha ekuzenzeni ngokobuqu sifumana emva koko iimarike zemarike egxile kwiimfuno ezizodwa ezingabelani ngazo nentengiso enye. Okokugqibela, i isidanga sokugqibela sokwahlulahlula Kukuthambisa apho umthengi ngamnye aphathwa ngendlela eyahlukileyo.

Iindlela zokusebenzisa intengiso yeatomization.

Nangona kubonakala ngathi yinto engenakwenzeka ukufeza, i ukuthengiswa kweatomization kunokwenzeka ngokwenene. Nkqu neenkampani ezinkulu zifikile yenza izicwangciso eziyimpumelelo zokwenza intengiso yakho ibe yincinci. Sonke siyalikhumbula iphulo leCoca-Cola apho lalinamagama neefani kwiileyibhile zalo, ezenza ukuba abantu abaninzi bathathe uhambo olude bekhangela amagama abo.

I-Coca-Cola iphumelele atomize ukuthengisa kwakho Ngeli xesha aqalise umnxeba apho anikezela khona inani elithile leenkonkxa ngegama eligqitywe ngumthengi, esenza imveliso nganye yomntu ngamnye.

Intengiso yeatomization Ikwabandakanya ukubonelela ngokuchanekileyo, ngobubele kunye nokuqwalaselwa komntu ngamnye kubaxumi bethu. Kuyacaphukisa kwaye kuhlala kucaphukisa ukuba kufuneka ungene kwimenyu enokhetho onokukhetha kulo xa sifuna ukucela uncedo kwifowuni.

Ngokuchasene noko, ukuba sifumana inkqubo yonxibelelwano apho umntu esihambela ngendlela yobuqu esinokuthi sinike izimvo kuyo ngeemfuno zethu ezithile, siya kufumana uncedo oluthembekileyo noluchanekileyo ngelixesha siziva sikulungele ngakumbi ukuthenga imveliso kwakhona kuloo venkile.

Ukuncitshiswa kwentengiso kwi-e-commerce

Iatomization yeshishini

La Amandla okwenza intengiso inyuke ngokunyuka kwe-e-commerce kunye nezixhobo ezibonelelayo. Akukho mfuneko yokuba nenani elikhulu labasebenzi abalenzayo uphando lwentengiso kunye nokwandisa iindleko zesicwangciso Ukuthengisa ukuba sinemithombo yobuchwephesha esivumela ukuba sinike ingqalelo eyodwa kunye nomntu ngamnye kubathengi bethu.

I intanethi badlale indima ebalulekileyo kwi atomization yentengiso Ukuba sisiseko seeprofayili apho sinokufumana khona kwigama ukuya kwimidla yabathengi bethu. Ngale ndlela sinokuba nonxibelelwano olwenzelwe umntu ngokupheleleyo.

Omnye umzekelo apho sifumana khona ubuchwepheshe bolwazi Kukwiimeyile esifumana ukuba zisinike nje oko sikusweleyo kwaye kubandakanya negama lethu amaxesha amaninzi. Ayisiyonto yenzekileyo, kwaye akukho namnye osemva kokubhala ikhompyuter nganye ye-imeyile, ukuba akunjalo xa sibhalisa kwiphepha lokufumana izibonelelo okanye inethiwekhi yoluntu, kukho iinkqubo ezisekwe kwindlela esiziphatha ngayo sithatha isigqibo sokuba yintoni le kunokwenzeka ukuba sithenge.

Olunye uhlobo lwe atomize ukuthengisa kwenkampani yethu unikezela ngemveliso kunye iimpawu ezithile kunye neemfuno Efunwa ngumthengi. Nangona ukufezekisa oku kungaphawula iindleko zemveliso yethu ngendlela elungileyo, yinkcitho enokusonjululwa xa ufumanisa ukuba kubathengi ngokubanzi bazimisele ukuhlawula ixabiso eliphezulu ukuze bafumane imveliso abayifunayo.

Ukuqukumbela, sichaza ukuba Ukwenziwa kweatomization kwintengiso kukwahlulahlula ubuqu okanye ngokusondeleyo kulwenziwo lomntu ngamnye. Nangona esi sisicwangciso esinexabiso eliphantsi kwaye ekuqaleni sinzima ukusiphumeza, sihlala sinenzuzo enkulu ngokusivumela ukuba sinyuse amaxabiso eemveliso okanye iinkonzo zethu. Kuya kuba lula ukufezekisa Intengiso yokuthengisa eyenziweyo ngenxa yenethiwekhi yoluntu kunye nezinye izixhobo zetekhnoloji ezisivumela ukuba sazi kwaye sinxibelelane buqu nabaxumi bethu.


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