Ngaphandle kwamathandabuzo, iNetflix edwelisiweyo yenye yexabiso elinike owona mdlalo mkhulu kubatyali mali kunyaka ophelileyo. Ngoku umbuzo wale nto kukuba ingaba le meko iya kuziphinda ngo-2020. Kufuneka kukhunjulwe ukuba iNetflix, Inc.yinkampani yolonwabo yaseMelika eyona nkonzo yayo ikukuhambisa umxholo wee-audiovisual ngokusebenzisa iqonga le-Intanethi okanye inkonzo ye Ukusasaza iVOD. Nangona idwelisiwe kwiimarike zamashishini ezingenanzala emisiweyo e-United States kwaye imisebenzi yayo iya kubiza kakhulu ngeekhomishini ezithile eziphakamileyo kuneemarike zezemali zikazwelonke.
Ngayiphi na imeko, bambalwa abahlalutyi kwintengiso yesitokhwe abathandabuzayo ukuba iNetflix yenye yezona zinto zibalaseleyo ukusukela oko yagqiba kwelokuba iye esidlangalaleni. Ngombulelo kumaxabiso amaxabiso abo udubule ukuya kwi-79%, yenye yeengeniso eziphezulu ezibonelelwe ziimarike zezabelo kweli xesha. Ukusuka kule ndawo yokujonga, kubonakala ngathi kunzima kuthi ukuba inokuziphatha ngendlela efanayo ukusukela ngoku. Ngale ndlela, abathengi bezabelo zakho zexesha elizayo banokufika emva kwexesha kwizikhundla zabo ukuze benze imali yabo efumanekayo ibe yinzuzo.
INetflix yinkampani edweliswe ixesha elifutshane kakhulu kwiimarike zezabelo eUnited States kwaye ngale ndlela ibe luphuhliso oluqinisekileyo kubatyali zimali abancinci nabaphakathi. Ukuya kwinqanaba lokuba igcinwe, kwaye ngandlela ithile inendlela ecacileyo yokunyuka ngasemva, nangona imiqondiso yokuqala yobuthathaka kwixabiso layo. Ayothusi into yokuba uninzi lwabantu abambalwa ligqibe kwelokuba lishiye izikhundla zabo ukuze bonwabele inzuzo abayifumene kude kube ngoku. Enye into eyahluke kakhulu yile ungayenza kwezi nyanga zimbalwa zizayo.
INetflix ngokunyuka kwenzuzo
Elinye lamandla ale nkampani yinzuzo yenzuzo ayibonisayo kwingxelo yayo yengeniso. Ngokufaka igalelo lilonke 1.866 iidola ezigidi Kunyaka ophelileyo, oko kubonisa ukwanda ngama-54% xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo. Ikwenze ngcono ngokwengeniso kunye nokukhula kwababhalisi, iyenye yezinto ebisekwe ekunyukeni ngokuthe nkqo kwimarike yezemali yaseMelika. Ukuya kwinqanaba lokuba kwi-2019 yongeze malunga ne-8,76 yezigidi zababhalisi kwihlabathi liphela.
Amathemba kwiinyanga ezizayo nawo alungile, nangona kunjalo hayi phantsi kobungqongqo obenziwe ngo-2019. Le nyani ngokungathandabuzekiyo inokuchaphazela ukuvela kwayo kwintengiso yaseMelika, kodwa inokuqhubeka nokunyuka, yiyo leyo, emva kwayo yonke loo nto, enye yeenjongo zayo eziphambili. Ingakumbi kwimarike yemasheya yokuzivocavoca ekulindeleke ukuba ibenzima kwimarike yesitokhwe yase-US emva kokunyuka kwayo okungapheliyo. Kuba ngawo nawuphi na umzuzu izilungiso ziya kufuneka zifike kwaye mhlawumbi ziya kuba ngaphambili kweshedyuli ngabahlalutyi bezemali.
Uya kutyala imali kumxholo womgangatho
Kunjalo amanani accounting elungileyo, okanye kungcono. Kodwa nokuba ingaqhubeka nokukhula, kuya kuba kubaluleke kakhulu ukuba uqhubeke nokutyala imali kumxholo olungileyo kwaye uphonononge umba wamaxabiso. Njengomcimbi osalindelweyo phambi kwabasebenzisi kwihlabathi liphela kwaye amaxabiso awo kwimarike yemasheya aya kuxhomekeka ukusukela ngoku. Ngaphandle kokhuphiswano olubonakalayo kwicandelo lalo kwaye le nyani ixhasa ithemba lalo lokuthengisa kule minyaka izayo. Nangona sithathela ingqalelo ukusikelwa umda ebesikubhentsisile ngaphambili kwaye lelinye lamaxabiso abuthathaka okwangoku kwaye ngaphandle kwamaxesha amnandi apho abatyali mali abancinci nabaphakathi bevule izikhundla zabo kwimarike yemasheya.
Ngelixa kwelinye icala, kufuneka sigxininise into yokuba iNetflix yinkampani ene- inqanaba eliphezulu labathengi. Ukuza kuthi ga kwinqanaba lokuba uninzi lwabo ingabantu abancinci abanamandla aphezulu okuthenga kwaye benze iikhontrakthi zokujonga imixholo yemidiya yoluntu. Ukonakala kweendlela zikamabonwakude ngokubanzi ezinokohlwaywa ngale ndlela kunye nokwehla koqwalaselo lwamaxabiso abo, njengoko kunokubonwa kwiiseshoni zokugqibela kwimarike yemasheya. Ukuba lelinye lamacandelo anomsebenzi wobuchwephesha kwiinyanga ezidlulileyo. Ngexabiso ekujoliswe kulo elihliswe ngabahlalutyi abafanelekileyo bezemali.
Ngokuthanda ukungena kwizikhundla zabo
Ewe, iNetflix inento elungileyo kwezobuchwephesha ngaphandle kokulungiswa kwayo kwiinyanga ezidlulileyo. Apho kunokwenzeka ngokupheleleyo ukuba ifikelele kumanqanaba amabhongo ukusukela ngoku ngenxa ye uxinzelelo lokuthenga ukuba abatyali mali banokuzilolonga. Kwelinye icala, ayinakulityalwa ukuba eli xabiso likwisitshisi esicacisayo kwaye lelinye lezona zibalulekileyo kwimarike yemasheya yaseMelika. Ngaphezulu kwamanye amacandelo kwaye nangayiphi na imeko ungatsho ukuba isenohambo, nangona ingekho ngamandla afanayo ukuza kuthi ga ngoku.
Kananjalo kunokuthiwa le nkampani yaseMelika ivulekele indawo elungileyo yabasebenzisi abavela kwihlabathi liphela kwaye le yinto eyenza ukuba icebise kakhulu ukuze iqhubeke nokukhula ngokwexabiso layo kwiimarike zezemali. Ngeli xesha, abatyali mali abathathe izikhundla banokuqhubeka nayo ngenxa yokuba kunokwenzeka ukuba iye kumanqanaba amabhongo. Ngelixa uphumile kwizikhundla zabo ungathatha ithuba lokuncitshiswa kwexabiso ukuzama ukwenza ukuba inkunzi ifumaneke kutyalo-mali olunenzuzo. Ngexabiso elinomtsalane ngakumbi kwaye ke unethuba elingcono lokuvelisa imbuyekezo ephezulu.
Izikhundla ngokuchasene nexabiso
Kwelinye icala, kwaye njengento engalunganga ngakumbi, yinto yokuba eli xabiso likhule kakhulu kuba lalidwelisiwe kwiimarike zezabelo. Kunye ukunyuka okuthe nkqo enokumiswa nangaliphi na ixesha, okanye ubuncinci ukuphuhlisa ukulungiswa okubaluleke kakhulu okunokuthatha ixabiso lalo liphantsi kakhulu kunangoku. Ukuba ngowona mngcipheko ubalulekileyo owaboniswa yiNetflix ngoku kwaye unokukhuthaza ukuphuma kwizikhundla zabo kube yinyani ukusukela ngoku. Nangona kufanelekile ukuba kungabikho ngamandla amakhulu.
Ukongeza, lixabiso elinokuba novakalelo kakhulu kutshintsho ekukhuleni koqoqosho lwamanye amazwe. Ukusuka kule ndawo yokujonga, inokuthi ithathelwe ingqalelo njengexabiso lomjikelo okanye into efanayo, eneziphumo zayo ezilungileyo kumaxesha okwanda kwezoqoqosho kwaye, ngokuchaseneyo, ekudodobeni kwemali, inokubangela ukwehla okukhulu kwixabiso layo. Ngesi sizathu sokugqibela, kuya kufuneka ubenjalo Ukujonga kakhulu inkxaso ezingadlula ukusukela ngoku kwaye kwezinye iimeko ziya kusebenza ukushiya izikhundla zabo ukunqanda iimeko ezinzima kwinkampani. Kuba abatyali zimali abancinci nabaphakathi bayazi kakuhle, akukho nto inyukayo ngonaphakade, kungasathethwa ke kwihlabathi elisoloko lilukhuni kwimarike yemasheya.
Umahluko omkhulu kumaxabiso abo
Kwelinye icala, kuyafuneka ukugxininisa into yokuba olu didi lwamaxabiso lukhulu kakhulu inzima ukusebenza ngenxa yokungazinzi okukhulu abakubonisayo ngokuhambelana namaxabiso abo. Oku kwenza ukuba kubenzima ngakumbi kubatyali mali abancinci nabaphakathi ukuba bakhawuleze bangene baphume kwiimarike zezabelo. Ngayiphi na imeko, lixabiso lentengiso yesitokhwe elinelungelo layo lokuba iqela libonakala lisafakwa kwiimarike zokulingana zaseMelika kulapho isebenza khona le nkampani yemidiya yoluntu. Ngaphandle kwezilungiso ezinokuthi zenzeke kwaye eneneni zenzekile kule marike yemali.
Ngamanani omeleleyo njengoko ejongwa njengokulungileyo. Nangona kunjalo, njengoko besitshilo ekuqaleni, kufuneka baqhubeke nokukhula, kokubini kwimigca emitsha yeshishini nakwimixholo yabo ye-audiovisual. Kodwa kwisikhundla esingcono kuneenkampani ezidwelisiweyo ezinikezelwe kumashishini emveli ngakumbi kweli candelo. Malunga nokuveliswa kwentengiso kwaye yinyani leyo eye yohlwaya iinkampani ezihlanganisiweyo kwimarike eqhubekayo kazwelonke kakhulu. Njengomzekelo, kwimeko ethile Atresmedia kunye neMedaset.
Ngayiphi na imeko, iNetflix yenye yeenketho abatyali mali ekufuneka beqwalasele ukudibanisa ipotifoliyo yabo elandelayo yotyalomali. Nangona mhlawumbi kungenjalo ngentsebenzo eyenziwe ukuza kuthi ga ngoku, apho igqithe amanqanaba angaphezu kwama-50%. Elinye lawona aphezulu kwizabelo zamashishini elinganayo kwelinye icala leAtlantic kwaye kumangalise abasebenzisi abaninzi.