Kufamba, zororo uye fashoni, iwo akakosha zvikamu zveCommerce

73% yevatengi vanobvuma kuti vatenga online zvimwe zvine chekuita ne famba, senge matikiti endege, mahotera kana mabhazi, mumwedzi gumi nembiri yekupedzisira. Uye avhareji yemari inoshandiswa pakufamba yakasvika ku € 12 euros muna 715, maererano neshumo "M-commerce: shanduko yeCetelem's 2018 online chitoro. Kune chikamu chayo, kudzidza kumwe chete kunoratidza kuti chikuva chezvikamu zvakakosha kwazvo chinozadzikiswa nekuzorora (2018%) nekutenga pamhepo mabhuku, matikiti, mimhanzi kana maresitorendi, pamwe nefashoni (74%).

Panyaya yematanho ekutenga, nharembozha iri kukwira nzvimbo. Iko 63% yevaSpanish vakaongororwa neCetelem vanoti vanotenga kuburikidza nemidziyo yakanaka. Muna 2014 nhamba iyi yaive 25%, ndiko kuti, makumi matatu neshanu muzana anoverengeka zvishoma pane nhasi. Izvi zvinoitika famba Inowanikwawo mu kutenga kuburikidza nemaapp. Sekureva kwe "X-ray yevanoshandisa vashandisirwo veapps" yakaitwa neWebloyalty neIPSOS, vashandisi kubva pavane gumi vanobvuma kuti vanoshandisa maapplication kwete chete kutsvaga ruzivo asiwo kutenga kuburikidza neiyi chiteshi.

Asi zvinokanganisa sei iyi tsika mukudyiwa pakati pevatengesi mumisika yemari? Zvakanaka, zvisina kunangana nekuti panguva ino zvemagetsi zvekutengeserana hazvina kunyorwa pamusika wemasheya, zvirinani maererano nemashamba emisika emunyika. Kana iwe uchida kuita mashandiro aya pamusika wemasheya, hauzove nesarudzo kunze kwekuenda kunzvimbo dziri muUnited States uko kuchengetedzwa kweaya maitiro kwakanyorwa. Muchikamu chakakoshesa 24% gore rino, ichive chimwe chezvinhu zvakanyanya kusimba zvinogona kuonekwa paWall Street.

eCommerce yakanyorwa pane iyo Dow Jones

ECommerce ndeimwe yezvikamu zviri kubuda muUS equities. Kuzviisa pachayo nenzira yakajeka yekumusoro iyo yakatungamira kuongororwazve kwemitengo yayo kwemakore mashoma. Nemitengo yakaverengerwa zvishoma nezvishoma mune yepamusorosoro indekisi yekutengesa pasi rose. Iwo akateedzana ezvemusika wekutengesa zvirevo izvo vanozivikanwa nekusagadzikana kwavo kwakanyanya, nemisiyano yakakosha kwazvo pakati pemitengo yavo yepamusoro nepashoma. Iine margins mumutengo wayo iyo inogona kusvika 7% mune dzimwe nguva dzekutengesa.

Imwe yemamwe madhinominesheni eaya akasarudzika maitiro ndeyekutenderera kwavo. Mune mamwe mazwi, vane kugona kwavo kwakanyanya munguva dzekuwedzera muhupfumi. Kunyange zvakadaro, inopa yakawanda bearish chikamu mune yakawandisa nguva, sezvakaratidzwa mumakore apfuura. Ichi ndicho chimwe chezvikonzero zvikonzero nei njodzi mukuita kwako iri yakakwira kupfuura mune mamwe ma equity epasi rose. Iko kwaunofanirwa kunyatso chenjera kana uchivhura nzvimbo sezvo uchigona kurasikirwa maeuro mazhinji munzira. Kunyangwe nekuda kwechikonzero ichocho, vanopa kumwe kuongorora kunoshamisa kwazvo uye mupfungwa iyi vanofananidzwa neimwe nzira nehunhu hwetekinoroji nyowani.

Mazhinji mamiriri anomiririra echikamu

Rondedzero yemakambani e-commerce ayo akanyorwa pamusika wemasheya, parizvino haapi chipo chinokwezva, asi chinoshamisa. Nekuti iwo makambani anofambisa ese zviuru nezviuru zvemazita, iine imwe yepamusoro yezvibvumirano mavhoriyamu aripo panguva ino. Muenzaniso weiyi maitiro mukudyara, matatu maitiro anonakidzwa nezvinodiwa zvevadiki nepakati varimi vanomira kupfuura zvese: Alibaba, Amazon uye Ebay. Iwo hunhu huri zuva rega rega mune yakasarudzika midhiya sezvo kwavo kufarira mune zvemari vamiririri kwakanyanya kwazvo. Pamusoro pehunhu hwetsika kana hwakajairwa hunhu.

Chinese e-commerce hofori Alibaba ine bhizinesi-kune-bhizinesi uye zvitoro zvekutengesa, pamwe nemapeji anehunyanzvi mukuenzanisa kwemitengo. Nenzvimbo iyo mumakore achangopfuura inodarika mamirioni mazana maviri emadhora emadhora nekuda kwekupinda kukuru kwemabhizinesi ayo mitsara. Zvakajairika kuti mitengo yavo farira mumisika yekutengesa neanopfuura makumi maviri muzana, chimwe chinhu chisina kujairika pamitengo yakasara. Kubva pane ino maonero, iri hukasha hunhu hwakanangidzirwa kune rakanyatso tsanangudzwa mushandisi chimiro.

Mutungamiriri weAmazon mukutenga pamusika wekutengesa

Icho chimwe chekubhejera icho chikamu chemagetsi chemabhizimusi chakatipa kubva zvachakatanga kunyorwa pamusika weAmerican stock makore makumi maviri apfuura. Yakadaro ine, kukosha kwayo kwemusika wemasheya kwakawedzera zvakanyanya mumakore achangopfuura. Kusvika padanho rekuti nhasi iyo zvikamu zvakakosha 60.000% zvimwe kupfuura pazuva rayo rekutanga. Ndokunge, vashoma uye vepakati varimari vakatora zvinzvimbo muukoshi uhwu pakutanga nhasi vanogona kubatanidzwa muboka revamirioniyari vakuru. Kunyangwe iwo mubvunzo vamwe vatengesi vari kubvunza ndewkuti masheya avo anogona kudzikira nehumwe simba senge mukukwira.

Imwe yemakambani akanyorwa ane zvakafanana maitiro ndeye Ebay, webhusaiti yefandesi paIndaneti iyo yakakoshesa zvakanyanya kubva payakatanga kutengeserana pamisika yeAmerican equity. Kuve imwe yenyeredzi dzegore rino kukoshesa kutenderedza 60%. Kuva imwe yeakanyanya kusimbisa tsika ariko uye aripo mune yekudyara portfolio yevanotyisa varimi. Nekuti mumazuva mashoma iwe unogona kuwana yakanyanya kudzoka. Kusvika padanho rekuti margins avo anodarika echinyakare muzana.

Chero zvazvingaitika, zvinofanirwa kucherechedzwa kuti zvemagetsi chikamu chemabhizimusi hachipo pamusika weSpanish wemusika. Kana zvisina kudaro, pane kudaro, hakuzovi neimwe mhinduro kunze kwekusiya miganhu yedu tichitenga nekutengesa zvikamu zvavo. Nemakomisheni akawandisa anotowedzera zvakapetwa katatu mumisika yenyika. Kuve imwe yeasina kusimba mapoinzi anoratidzira aya mareti emari. Kunyangwe iwo mubvunzo urikubvunzwa nevamwe vatengesi ndewkuti masheya avo anogona kudzikira nehumwe simba sekukwira.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako