Inditex inotengesa mukati mekota yekutanga yegore remari ra2020 - pakati paFebruary 1 naApril 30- vakaita kuti kudonha kwavo kuve 44% pasi pemari inowanikwa yenguva imwe chete yegore rapfuura, kusvika pamamirioni e3.303, kunyangwe zvakadaro munguva inokwira kune 88% yepaki yese yepaki yakavharwa, nekuda kweCovid-19 denda.
Kutengesa pamhepo kwakakura zvakanyanya ne50% mukota, iine kuwanda kwe95% mumwedzi waApril uchienzaniswa negore rapfuura. Iyo chikamu chakakura chakasara pa58,4% yekutengesa, iyo inoratidza kugona kwebhizinesi modhi yekugadzirisa kugadzirisa kudiwa, pamwe nekufungidzira kuti pakupera kwekota yaive 10% yakaderera pane yegore rapfuura.
Panguva imwecheteyo, mari yekushandisa yakadzikiswa ne21%, nekuda kwekushanda kwekutonga manejimendi, izvo zvisina kutadzisa kambani kupa rubatsiro mukukurumidzira kwehutano nekupa mari yakatarwa uye zviwanikwa zvayo zvese kubva kuChina kuenda Europe inopfuura mamirioni zana emamiriyoni emamiriyoni ezvigadzirwa zvekurapa uye zvehutsanana kubva kuzvipo zvakasiyana zveveruzhinji uye zvakavanzika, kusanganisira izvo zvinobva kuInditex pachayo.
Inditex maakaunzi
Iyo kambani inochengetedza kusimba kwenzvimbo yayo yemari yemari, iyo inomira pamamirioni e5.752, kana ichienzaniswa ne6.660 gore rapfuura, semhedzisiro yesimba rekushanda mashandiro pamusoro pemakore uye nekuchengetedza kwetsika yezvemari nedanho reboka.
Zvese izvi zvinhu zvakaita kuti zvikwanisike kudzikamisa kuwira kweOinating Income kune (-200) mamirioni euros uye mambure purofiti kune (-175) mamirioni mukota ino. Iyo kambani yasarudza kupa 308 mamirioni euros kuti riitwe chirongwa chekusimudzira online uye kugadzirisa zvitoro, saka yekupedzisira Ebit ndeye (-508) mamirioni, uye mambure purofiti, (-409) mamirioni.
Isla yakazivisa kuti chiuru chemamiriyoni euros chichaiswa mari kusimudzira zviitiko zvepamhepo uye imwe 1.000 mamirioni euros yekuvandudza inoenderana yeiyo yakabatanidzwa chitoro chikuva, pamwe nekubatanidzwa kwetekinoroji yepamusoro maturusi.
Mumashoko aPablo Isla, chirongwa ichi "chinofungidzira kupedziswa kweprojekti ine hwaro hwakavandudzwa zvishoma nezvishoma nemari hombe kubva 2012, izvo zvichachinja zvakanyanya chimiro chekambani. Chinangwa pakati pazvino na2022 ndechekusimudzira kuzadzikiswa kuzere kwepfungwa yedu yechitoro yakabatanidzwa, iro ramangwana rayo richabatana nebasa revatengi zvachose chero riripi, chero mudziyo, uye nguva dzose ”.
Iine yayo yedhijitari chikuva
Kunyanya kucherechedzwa mukati mechirongwa ichi chirongwa cheInditex Open Platform (IOP), kugadzirwa kwayo kwega tekinoroji uko mashandiro ese edhijitari ekambani anoshanda uye ayo akagadzirirwa kunyatsogadzirisa kune ese iwo nehunhu, kunyatso uye nekukurumidza kunodiwa modhi yebhizinesi yekambani.
Kutanga kubva mukutengesa zvemagetsi, inosanganisirwa mune ese maitiro anoenderana, senge zvigadzirwa, kutenga, kugovera kana odha, izvo zvinowedzera kushanduka uye, zvakanyanya kukosha, kusagadzikana. Ichi chinhu chakakosha kuchengetedza kugona kwesevhisi panguva dzeruzhinji traffic, senge panguva dzekutengesa, uye yakakosha mukuwedzera kunotarisirwa mukutengesa kwepamhepo.
Iyo chikuva, iyo yakatanga kutsanangurwa muna 2018, yanga ichisimbisa kushanda kwayo muzvikamu zvakasiyana, yatove 60% inoshanda, uye kuitiswa kwayo kuchazadzikiswa panguva ye2020-2022 chirongwa. Icho chimwe chezvinhu zvemberi zvehunyanzvi matekinoroji pasi rese mumunda wayo uye ine mukana wekugona kuseta zvidimbu zvakanangwa nenzvimbo yega yega kuburikidza nema microservices pasina kugadzirisa iyo yese.
Pamhepo, zvinopfuura 25% zvekutengesa
Iyo hurongwa inofungidzira kuti kutengesa kwepamhepo kunosvika zvinopfuura makumi maviri neshanu muzana muzana muna 25, kubva pa2022% muna14, ine yakawandisa uye yakagadzikana yakabatana chitoro network, iyo inosanganisira matekinoroji matsva, ane avhareji yepasi nzvimbo pane hombe chitoro, mazinga epamusoro ebatsiro, uye kuti ichakura pakati pe2019% uye 4% muzvitoro zvakafanana.
Chimwe nechimwe chezvitoro chichaita sediki diki rekuparadzira mafashoni kubva kunzvimbo dzakanakisa dzekutengesa mumaguta makuru kutenderera pasirese, yepasirose capillary yekuparadzira netiweki yakabatanidzwa nepamhepo kusangana nemitambo mitsva yekutenga.
Kusvika pari zvino, zvigadzirwa zvepamhepo zvepamhepo zvemhando dzese zvichasimbiswa, imwe yemienzaniso yavo maStudio Zara.com matsva muArteixo, ayo anotora anopfuura zviuru mazana matanhatu ezviuru. Uye zvakare, iwo epamhepo vatengi masevhisi anozowedzeredzwa zvese kubva kuzvitoro nenzvimbo dzakasarudzika, uye muna64.000 kuitwa kweiyo RFID system yekutora zvipfeko uye inosanganisirwa hesitori manejimendi ichapedziswa mune ese maGriki mabrand.
Chirongwa chekuvandudza chitoro chichaenderera mberi, uko 2012 zvitoro zvechirevo chitsva chekubatanidzwa munzvimbo hombe uye dziine mvura yakawanda zvakavhurwa kubvira 3.671, zvitoro 1.106 zvakawedzerwa, 2.556 akagadziridzwa kugadziridza kwavo kwehunyanzvi, uye 1.729, 1.024 yadzo yakatorwa .avo mumakore matatu apfuura.
Nenzira iyi, network iri pakati pezvitoro zvitanhatu nemazana matanhatu nemazana matanhatu neshanu ichasvikwa, mushure mekuvhura zvitoro mazana mana netekinoroji yazvino yekutengesa, uye kunwiwa kwezvitoro zvidiki pakati pe6.700 ne6.900, zvinomiririra pakati pe450% ne1.000% yekutengesa kwese, uye kuti vane yakaderera kugona kupa nyowani vatengi mabasa. Aya mayuniti anoenderana zvakanyanya kune zvekare zvivakwa zvemaketani kunze kweZara.
Nenzvimbo, chirongwa ichi chinobvumidza ngetani dzakadai seBershka, Pull & Bear uye Stradivarius kunyatso kusimudzira kutengesa kwepamhepo muChina neJapan, uye kuSpain kuenderera mberi nedanho remakore matatu apfuura nekuvhurwa kwezvitoro zvine chekuita nekudyiwa kwediki zvitoro, sezvakaitwa.inoonekwa muBilbao kana Pamplona, nepo iri muAmerica nedzimwe nyika dzeEurope ichasimbisa zano rekubatana kuzere pakati penyika inooneka uye yedhijitari.
Vashandi vacharamba vakadzikama uye, semunguva yegore ra2012-2020, nzvimbo nyowani dzichapihwa kune vese vashandi vezvivakwa, kuti vabhadhare izvo zvitsva zvinodiwa nekubatanidzwa kwepamhepo uye kutumirwa kwakasarudzika kune vatengi.
Iyi capillary network inozogona kugara ichitsigira kupihwa kwemapeji ewebhu uye kuenzaniswa nezvitoro zvepamhepo kusimbisa ruzivo rwevatengi nemasevhisi matsva kuburikidza nematekinoroji epamberi. Kuburikidza nehunyanzvi, izvo zvinowedzera kuziviswa uye zvinotarisirwa tarisiro zviri kusangana nemubatanidzwa maonero echitoro, icho chinoda chaiyo-nguva kugadziriswa kwechinhu kufamba, nekuda kwekuitwa kweInditex Open Platform (IOP).
Kubudikidza nesisitimu iyi, ine data rakagamuchirwa kubva kuRFID, zvese zvigadzirwa zvekugadzira zvinogona kupihwa munguva chaiyo uye nenzira yakabatana kubva kune chero chishandiso, ziva kudiwa nekukasira, manejimendi zvinyorwa zvine hunyanzvi hwakanyanya uye gadzirisa zvinoenderana. Chaiyo kugadzirwa, zvakare zvinoenderana zvinangwa zveGroup zvekusimudzira.
Imwe yematanho anonyatsopfupisa zvakanakira ino dhijitari chikuva chirongwa cheSint, icho chinopa chitoro chevashambadzi kudiwa kwepamhepo.
Pamusoro pekushandira yakananga kutengesa kune mutengi, zvitoro zvinogadzirira e-commerce odha kubva kumatura avo, zvakanyatsobatanidzwa neinternet kupa kune mutengi, iyo inovimbisa kugona kukuru mukugadzirisa kweyekuverenga, pamwe nekukurumidza nguva dzekutumira.
Iyi purojekiti inotsigirwa neakateedzana ezvigadzirwa zvehunyanzvi zvigadzirwa zvinogonesa kunyatsojeka mukubatanidza nekubatana pakati pezvitoro nepamhepo. Nekudaro, vaverengi vane hunyanzvi hweRFID vakaverengerwa kuverenga zvivakwa mumatura ane huwandu hwakawanda hwezvinyorwa, iyo XWMS sisitimu yakaitwa, yakagadziriswazve mukati neInditex, iyo inotarisira matura nguva dzese kusarudza kuti ndeipi nzvimbo yekumusoro Ndiyo yakanyanya inokodzera kuendesa, uye masystem ekuongorora akave akaisirwa kukwidziridza kutenderera kuyerera uye kuwanikwa kwezvinhu.
Iyo nyowani chitoro modhi
Nezve mutengi, kunyanya kucherechedzwa ichave iyo inonzi 'Chitoro modhi' iyo, kuburikidza nekushandisa nhare, inobvumidza vatengi kubvunza munguva chaiyo stock yezvinhu muchitoro pakutenga kwayo pamhepo uye nekukurumidza kuunganidzwa; pinda mudziva remakamuri anochinjira pavanenge vachirida kana vanogona kunyatso tsvaga panowanikwa nguwo mukati mechitoro.
Panguva imwecheteyo, iyo kambani ichaenderera ichipa simba rakasimba mukuchengetedza kwezvakatipoteredza, nekuti zvitoro zvese zvichatora iyo Inergy chikuva kudzora nharaunda, ichashandisawo 100% simba rinowedzerwazve, ichabatanidza iyo isina tikiti system seyakajairwa, uye ichadzokororazve kana kushandisa zvekare zvakasara zvese zvakadai semakadhibhodhi, mapurasitiki kana mapakeji aunogashira.
Saizvozvo, mumakore matatu ekuzadzikiswa kwechirongwa, angangoita ese mapurasitiki-anoshandiswa chete achange abviswa kumutengi ari muchitoro, uko kusimudzirwa kwedenderedzwa rembatya kuchave nekukosha kwakakosha nekutora idzo mbatya dzakapedza. hupenyu hwayo hwekutanga kutenderera. Chinangwa ndechekushandisazve kana kugadzirisazve mbatya dzese dzinounganidzwa kuburikidza nematanho ayo Inditex yatove kutaura pasi rese nemasangano akadai seCáritas kana Red Cross, uye mari yekutsvagisa nezve nzira dzekudzokorodza dzakadai dzakarongedzwa neMIT muBoston.
Matanho aya anozoperekedzwa nezvisungo zvakagadzwa paMusangano weVashandi ve2019 zvine chekuita nezvezvinhu zvakagadzirwa, nemicheka yese yenguvo dzemhando sere dzeInditex ichave yakagadzikana, yakasikwa kana kuti yakadzokororwa muna 2025 uye kunyanya machira kubva kuzvinhu zvakagadzirwa. yemuriwo premium senge viscose ichave iri muna 2023.
Iko kudyara kwakagadzirwa kwehunyanzvi hwekugadzira zvinhu, kusimudzira kwekusimudzira munzvimbo dzese, iyo yakasarudzika yekuzivisa system yeimwe nhumbi (RFID) uye yayo mamisheni enzvimbo centralization inobvumidza Inditex kuve neakakodzera pokutangira kuti ubudirire kutarisira ichi chitoro chenguva yemberi.
Wedzera muzvitoro zvepamhepo
Pakati pechikamu chekutanga, iro Boka rakaramba richisimudzira chitoro charo chakabatana pamwe neplatifomu yepamhepo, iyo yatosvika pamisika makumi manomwe nenomwe pamakumi mapfumbamwe nematanhatu ine Boka. Zara akatanga kutengesa kwepamhepo muAlbania neBosnia uye, atove mukota yechipiri, muArgentina, Paraguay, Uruguay nePeru, misika umo iyo brand ikozvino inopa ino yakasangana chiitiko kune vatengi vayo.
Boka nokudaro rinoenderera mberi nekusimudzira kwaro zvichienderana nechinangwa chakaziviswa naPablo Isla kuti zvigadzirwa zvemhando dzazvo zvese zvichavepo kutengwa pamhepo kubva chero kona yenyika mu2020. Panguva imwecheteyo, zvigadzirwa zveBoka zvine nyeredzi mu19. kuvhurika panguva yekota, pamwe nekuwedzeredzwa uye kugadzirisa kwezvitoro zvepamusoro, mumisika dzakadai seSpain, China, Portugal, Morocco, Lithuania, Croatia, Korea neSaudi Arabia, pakati pevamwe.
Pfungwa huru dzinosanganisira kuvhurwa kweZara muI-Park muSeoul (Korea), muArribat Center muRabat (Morocco) uye zvitoro zviviri mumaguta eRiyadh neDammam, muSaudi Arabia. Mune yekupedzisira, munzvimbo yekutengesa yeNakheel Plaza, Massimo Dutti, Bershka, Stradivarius naOysho vakavhurawo madhoo avo. Saizvozvo, Uterqüe akavhura mikova yechitoro chayo chitsva paCalle Larios, muMalaga (Spain) uye Stradivarius muEspacio León (León, Spain).
Mumwedzi waMay, Zara akavhura madhoo ayo muBahrain City Center muguta reManama (Bahrain) uye, mukati memwedzi mishoma inotevera, kuvhurwa kwakakosha kwakarongwa, zvinoenderana nechirongwa chakataurwa. Kana ichivhura magonhi ayo mumwedzi iri kuuya, Zara muWangFujing (Beijing, China) ichave chitoro chikuru muAsia uye chakasimukira kwazvo pasi rese mukubatanidza ruzivo rwechizvino-zvino nemasevhisi ekupa chiitiko chakazara chakabatanidzwa. Kuvhura uku kuchabatanidzwa mukati megore neZara Place Vendome muDhaha (Qatar) pamwe nekuwedzeredzwa uye kugadzirisa kweZara muPaseo de Gracia (Barcelona, Spain), kana chitoro paCalle 82 muBogotá, (Colombia ).
Mamwe ese maBrand eBrands ave kutove kushanda pakuvhura uye kuwedzerwa kwakabatana neiyi zano, senge iyo yeMassimo Dutti muAmoeiras (Portugal), Shanghai, (China), Barranquilla neMedellín (Colombia); Bershka muBrasov (Romania) neBelgrade (Serbia); Stradivarius muRotterdam (Netherlands); Oysho muMoscow (Russia) kana mudunhu reChaoyang, muBeijing, (China); kana kuvhurwa kweUterque muAlmaty (Kazakhstan)
Sustainability
Zvinoenderana nekuzvipira kwakazara kuKuchengeteka, ngetani dzese dzeGroup dzakaenderera mberi nekufambira mberi kwekukurumidza mukushandisa kwezvinhu zvakaomarara uye zvakapetwa mbichana, mazhinji acho ari pasi peiyo Join Life label, iyo inosiyanisawo avo vane kugadzirwa kwavakashandiswa mashandiro izvo zvinonyanya kuremekedza mvura uye simba rekushandisa.
Zvimwechetezvo, muzvitoro zvaro, iro Boka rakaenderera mberi nekuendesa chirongwa chakashandiswa chekuunganidza zvipfeko, kuburikidza nemidziyo iyo vatengi vanowana kare muzvitoro 2.299 mumisika makumi mana nematanhatu, vachibatana nemasangano makumi mana nemashanu ari kutambira mbatya, dzinogadzira zvinhu zvese kuti dzipe chechipiri. hupenyu kana kuushandisa pakurapa uye kudzokorodza.
Saizvozvowo, sedanho rinotevera muchirongwa che eco-inoshanda chitoro chakapedzwa mumakore apfuura, iro Boka rinoramba richiwedzera huwandu hwezvitoro zvakabatana necentral control uye manejimendi sisitimu yesimba nemvura. Kutenda kune tekinoroji iyo zvitoro zvakagadzirirwa uye nekubatana kwayo kwepamusoro nepuratifomu yepakati, huwandu hwezvitoro 3.587 XNUMX vatove mukati mechirongwa ichi chinonzi Inergy.
Kune rimwe divi, Inditex yakaramba iri mukubata zvachose nevatapi vayo panguva yeCovid-19 denda rekuvimbisa kuti mafekitori anotevera kurudziro yehutsanana yekuchengetedza hutano hwevashandi. Iyo Kambani yakavimbisa zvakare kubhadharwa kwemaodhora ese akapedzwa kana mukugadzirwa kwekugadzira kubva kutanga kwechirwere, maererano nemamiriro ekutanga ekubhadhara.
Pamusoro pezvo, Inditex yakanamatira padanho danho reInternational Labour Organisation (ILO) kuunganidza rutsigiro rwevagadziri nevashandi panguva yemamiriro ezvehupfumi akakonzerwa neCovid-19. Chirongwa ichi chine kutora chikamu kweInternational Organisation of Employers (IOE), International Confederation of Trade Unions (ITUC), IndustriALL Global Union nemamwe maratidziro epasi rose.
Chechipiri kota yekutengesa
Kutanga kwekota yechipiri yegore kwakaratidzirwa nekuvhurwa zvishoma nezvishoma kwezvitoro mumisika dzakasiyana uye nekukura kwekutengesa pamhepo.
Mukati memwedzi waMay, zvitoro mumisika dzakasiyana zvakavhurwa zvishoma nezvishoma uye kubva muna Chikumi 8, Inditex ine zvitoro 5.743 79 zvakavhurwa mumisika makumi manomwe nepfumbamwe, kubva pa7.412 mumisika ye96.
Kutengesa kwave kupora zvishoma nezvishoma sezvo zvitoro izvi zvave kuvhurwa, nemhando dzakakurumbira senge zviitiko zveChina neKorea kana, vatove muEurope, Germany. Iine 52% yezvitoro yakavhurwa paavhareji muna Chivabvu uye ichiri nekukwanisa kukwana mumisika mizhinji, kutengesa muzvitoro uye online pamitengo yenguva dzose yekuchinjana yaive -51%. Muvhiki yaJune 2 kusvika 8, kutengesa muzvitoro uye online pamitengo yenguva dzose yekuchinjana yaive (-34%). Misika yakavhurika zvizere pasina zvirambidzo zvakaverengerwa 54% yehuwandu uye kutengesa kwavo kwasvika (-16%).