economies of scope

hupfumi hwehukuru hunogadzira mitsetse mitsva yebhizinesi

"Economies of scope" inogonawo kunzi "economies of range", saka kana iwe wakanzwa nezvechimwe chazvo, vanouya kuchinhu chimwe chete. Kushanda kwemhando iyi kwakanakira kana kambani ikaona zvichibatsira kugadzira zvigadzirwa zvakawanda kunze kwekutanga kwayaishandira. Icho chimiro che chengetedza pamitengo nekutengesa huwandu hwakawanda kupfuura iyo yakarongwa uye yakasimbiswa.

Tevere, uchaona zvavari chaizvo hupfumi hwehupamhi nemienzaniso wavo. Iwe zvakare unozogona kuona akati wandei makambani ayo nhasi anoita iyi bhizinesi uzivi. Zvakare, zvichienderana nechikamu chaunopinda, ndinovimba kuti ndinogona kukutungamira kana kukukurudzira iwe nepfungwa nyowani yaunogona kubatsirwa nayo nenzira iyi yekushanda. Pfungwa iri pano ndeyekuwana yakawanda pane zvishoma. Kugadzirwa kunowanzoenderana nechikamu icho kambani yakatsaurirwa.

Chii chinonzi economies of scope?

kutora mukana wezviwanikwa zvako zvakakosha pahupfumi hwehukuru

Dzidziso inogamuchirwa zvakanyanya pamusoro pekudikanwa kwekugadzira hupfumi hwehupamhi ndeiyi inotevera: «kana kambani ikawana gadzira 2 kana kupfuura zvigadzirwa zvine hukama, nemitengo yakaderera yehupfumi uye nguva yenguva pane kana makambani maviri akazvigadzira akazvimirira. Mune mamwe mazwi, iyo pfungwa ndeyekutora mukana wezvivakwa zvakatogadzirwa kugadzira chimwe kana zvimwe zvinhu pazvinogona kuve zvine chekuita nebasa rekambani.

Kana iyo kambani ine sarudzo yekusiyanisa uye Wedzera mitsetse yako yekugadzira pasina izvi zvinomiririra imwe mari. Iyi nzira yekushanda inogona kuvepo munzvimbo dzakawanda uye zvikamu, kubva kuindasitiri yemotokari, kusvika kumidziyo, machira, maejensi, nezvimwe. Izvi hazvireve kuti chero kambani inogona kuzviita, pakupedzisira panogona kunge paine mirau zvinoenderana nechikamu chinovadzivisa kuzvipira kune chimwe chinhu. Zvakare hazvifanirwe kuvhiringwa nehupfumi hwemwero, uko chinzvimbo chikuru chinobva pahuwandu hwemaodha uye nekudaro mitengo yakaderera, asi ichigara ichiita chiitiko chimwe chete.

Kwete kuvhiringidzwa nehupfumi hwechiyero

Hupfumi hwechiyero hunogona kuve nyore kuvhiringwa neshoko ravo nehupfumi hwehupamhi. Mune iwo ezviyero, tiri kutaura nezve makambani akakura kwazvo kana makambani ayo, nekuda kwehukuru hwawo, anowana mukana nekuda kwehuwandu hukuru hwemirairo yavanayo. Izvi zvinodzikisira mitengo yavo yezvinhu, uye vanokwanisa kugara mubhizinesi nekuda kwemitengo yakaderera.

Semuenzaniso, kambani yakatsaurirwa kuhupfumi hwechiyero ndeyeWalmart supermarket cheni. Vanotenga zvigadzirwa zvakawanda sezvavanokwanisa taurirana nevatengi vako mitengo yakadereraehe Nekuda kweizvozvo, ivo vanogona kuhwina kuvimbika kwevatengi vavo nekuve nezvigadzirwa zvakafanana zvine mari yakawanda.

Mienzaniso yehupfumi hwehuwandu

Google ine mitsara yakawanda yebhizinesi inoita kuti ive hupfumi hwakakura hwenzvimbo.

Economies of scope inobvumira makambani kuti awedzere kodhi yavo yechigadzirwa. Izvi zvinowanikwa kana kambani ichishanda zvinobudirira kugadzirwa kwayo, logistics uye kugovera maitiro. Nhasi, tinogona kuwana nzira iyi mumakambani mazhinji akadai se:

  • VW. Kambani yemotokari yakakwanisa kuenderana nemusika unoshanduka. Kuburikidza nekutora uye hupfumi hwakasimba hwechikamu, boka rakakwanisa kukura kusvika kumhando dzemotokari gumi nembiri. Pakati pezvinonyanya kuzivikanwa tinogona kuwana Audi, Seat, Skoda uye kunyange Porsche.
  • Google. Inozivikanwa kuva imwe yeanonyanya kushandiswa kutsvaga injini, Google, kana kuti, kambani yemubereki Alphabet, inoshanda nemakambani akasiyana uye hupfumi hwayo hwehuwandu hunobudirira zvikuru. Kwete chete purogiramu, asi kunyange iyo marobhoti, tsvagiridzo, wachi, mafoni, zvinongova zvimwe zvezvigadzirwa zvavo nemasevhisi.
  • KraftHeinz. Inozivikanwa nekunaka kwayo Ketchup, Kraft Heinz inozivikanwa nemasosi ayo akawanda. Muchokwadi, kushandiswa kweketani yayo yese yekugadzira inoita kuti ive kambani yakanakisa inokwanisa kusanganisa kugadzira kubva muto kubva kuOrlando tomato, kuenda kuOscar Mayer soseji. Ndine chokwadi chekuti izvi zvichange zvasiya vanhu vanopfuura mumwe vavhiringika.

Zvakanakira nekuipira kwehupfumi hwe scope

hupfumi hwehupamhi hunobvumira kuwedzera purofiti uye kubvisa njodzi dzekubhuroka

Pakati pezvakanakira zvikuru takawana ari nani Economy uye Finance yekambani. Nekuwana mamwe madzoro uye huwandu hwakawanda kubva kune vako vanokupa, hutano hwako hwemari hunovandudza. Zvakare kushandiswa kukuru kwemichina, zviwanikwa uye maitiro anobatsira basa rekambani kusaderera, asi kuti riwedzere. Izvi zvinoderedza njodzi yekubhuroka, sezvo zvikamu zvitsva zvakabatanidzwa mubhizinesi.

Zvisinei, pakati pezvakashata chakanyanya kujairika ndechekuti manejimendi kunyatsoshanda kwakarasika. Kana tichiwedzera zvigadzirwa uye zvigadzirwa, hatifanire kukanganwa kusimbisa chikamu chinotungamira bhizinesi manejimendi. Panguva imwecheteyo, zvinokwanisika kurasikirwa nemisimboti iyo kambani yaive yakavakirwa, kubvira usakanganwa kuti uwandu hazvirevi nguva dzose unhu. Uku kuderedzwa kwemhando inobvira yezvigadzirwa zvinogona kukanganisa mukurumbira wekambani, zvichikonzera kurasikirwa kwevatengi.


Iva wekutanga kutaura

Siya yako yekutaura

Your kero e havazobvumirwi ichibudiswa. Raida minda anozivikanwa ne *

*

*

  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako