Katundu ndi chiyani? Mfundo zazikuluzikulu

Chilichonse chokhudzana ndi katundu kuti mumvetsetse momwe amagwirira ntchito

Katunduyu amafanana ndi onsewo katundu wakuthupi kapena wosakhoza kugula kapena kugulitsidwa, ndiko kuti, kugulitsa. Nthawi zina kutchula katundu dzina la katundu lingagwiritsidwe ntchito, zonsezi ndizovomerezeka komanso ndizofanana. Katunduyu amatengedwa ngati katundu wachuma kuti athe kugulitsa. Nthawi zambiri amakhala gawo limodzi kapena gawo lathunthu lazachuma momwe amapangidwira ndikusinthana. Ndicho chifukwa chomwe ogula ndi ogulitsa malonda amagulitsa ubale wawo wamalonda ndikusinthana kutengera mtundu ndi chidwi chomwe ali nacho. Chidwi ichi chitha kubwera kuchokera kuzinthu zogulitsa zokha kapena zolinga zomwe makampani amatsata.

Kutha kukhala wabwino womwe ungagulitsidwe kumapangitsa kuti malonda awonedwe ngati zinthu zomwe zimalimbikitsa malonda ndikupangitsa kuti chuma chizigwira ntchito. Amaphatikizapo zinthu zonse zakuthupi monga zopangira (mkuwa, oats, chitsulo ...) kapena zinthu zosakhala zathupi (zovomerezeka, ziphaso, ngakhale magawo amakampani). Mtengo wa malonda ukhoza kusinthasintha pakapita nthawi ndipo monga tingawonere pamitengo yawo. Zinthu zomwe zimawakopa nthawi zambiri zimakhazikika pamsika panthawiyo. Kuti mudziwe zomwe zimakhudza mitengo yawo, ngati zingakhudze kumtunda kapena pansi kapena kutengera kufunikira kwa kampani, pitirizani kuwerenga. Nkhani ya lero ikukonzedwa kuti iyang'ane mosamalitsa katunduyo ndikuwamvetsetsa kwathunthu kuchokera pamalingaliro osiyanasiyana ndi zokonda zomwe zikukhudzidwa.

Zinthu zomwe zimakhudza mtengo wa katundu

Kugulitsa kumatha kukhala kwakuthupi kapena ayi, ndipo mtengo wake ndikofunikira pamalire a phindu

Mtengo wa katundu ukhoza kukhalabe wokwera kapena wotsika mtengo, koma nthawi zambiri mitengo yake imasinthasintha pakapita nthawi. Zonsezi zimadalira zinthu zosiyanasiyana zomwe zimalowererapo. Chodziwika kwambiri ndi ichi:

  1. Chifukwa cha kuchuluka kwake. Katundu wocheperako amakhala wotsika mtengo chifukwa pamakhala wochepa komanso wamtengo wapatali. Ngati ndizofunikiranso popanga zinthu zina ndipo zilibe zolowa m'malo, zimapangitsa kuti mtengo ukukwerenso. M'malo mwake, kupanga pang'ono kapena chidwi chogulitsidwa chimapangitsa kuti mtengo wake utsike chifukwa pamakhala zosowa zochepa. Iwonanso kupezeka konse kwa katundu. Mwachitsanzo, palladium (yogwiritsidwa ntchito mwachitsanzo pamasinthidwe othandizira) ndiyosowa kwambiri ndipo mtengo wake ndiwokwera, pomwe madzi amakhala ochulukirapo ndipo mtengo wake ndi wotsika.
  2. Ngati ali ndi zolowa m'malo. Mogwirizana ndi zomwe tatchulazi. Ngati katunduyo ndiofunikira pakupanga, kukulitsa kapena kugulitsa chifukwa cha mawonekedwe awo, amakhala ndi mtengo wokwera. Makamaka ngati zinthu zina sizingagwiritsidwe ntchito chifukwa cha mawonekedwe awo, kusankhaku kumawapangitsa kukhala ofunika. Mwachitsanzo golide. Ngati, kuwonjezera apo, zabwino zatsopano zitha kupezeka zamalonda, zomwe zidapangitsanso zofuna zambiri, ndipo zitha kupangidwa ndi golide, zomwe zingapangitse kuti mtengowo ukwere kwambiri.
  3. Zapadera. Ufulu wotsalirawu nthawi zambiri umadziwika kuti ndi eni luso kapena zizindikilo. Kuletsa kumeneku kugulitsa katundu kapena ntchito kumapangitsa kuti katunduyo achulukenso kapena kutsika mtengo. Mwachitsanzo, laisensi itha kukhala yovomerezeka kwa zaka zochepa, monga patent, kenako ndikupatsani 'ufulu waulere'.
  4. Zomwe zimagwiritsidwa ntchito. Mtengo wa katunduyo ukhoza kukhala wonyamula, kusungira, komwe adachokera, ndi zina zambiri. Zonsezi ndizogulitsa kuti zigulitsidwe nawo zitha kukweza mtengo kutengera komwe bizinesi ili. Pali nthawi yomwe, kutengera mawonekedwe ndi kufunika kwa katundu wina, makampani atha kusankha njira zawo ngati angafune zambiri kapena pang'ono pazochita zawo zachuma. Izi zikutifikitsa ku mfundo yotsatira.

Katundu kutengera masomphenya abizinesi

Katundu amatha kukhala okwera mtengo kapena wotsika mtengo kutengera zinthu zosiyanasiyana

Ngati katunduyo atha kukhala wotsika kapena wotsika zimadalira zinthu zomwe tatchulazi. Komabe, "mawu omaliza" agona makamaka pamachitidwe amabizinesi omwe angaperekedwe. Kutsatsa malonda ndi kopindulitsa kapena osati kwa kampani, nayenso zidzadalira malire anu a phindu. Ngati kupeza katunduyo kumakhudzidwa kwambiri ndi komwe kunayambira, kampani (kutengera kukula kwake) imatha kusuntha ngati mwanjira imeneyi imapangitsa kuti kupanga kwake kukhale kopindulitsa komanso kopindulitsa. M'malo mwake, kugulitsa kwa zinthu zanu kapena malonda anu kumakhudzidwa kapena kupatsidwa mphotho, kutengera kufalikira kwake. Kusankha pamasinthidwe amenewa kumadalira masomphenya ndi zolinga za bizinesi iliyonse.

Nkhani yowonjezera:
Investment mu zipangizo

Njirayi ndi malingaliro amabizinesi atha kubweretsa kukulitsa komwe malonda ndi ofunikira kapena ayi, kupitiliza ndi gawo, kapena m'malo mwake kuti adzikhazikitsenso, kutengera phindu lomwe lingapezeke pamalipiro ake omaliza. Zimakhudzanso mtengo wolipiridwa wake ndikusaka njira zina zatsopano. Zikakhala zovuta kwambiri, popanda malire oti athe kugulitsa ndi chimodzi kapena zingapo katundu wokhala ndi mitengo yokwera, kampaniyo iyenera kukhala yowona bwino za momwe ingakhalire komanso mtundu wachuma.

Kutengera malo abizinesi

Kutulutsa katundu m'njira yothandiza kumadalira bajeti kuti mupeze

Pomaliza, si mabizinesi onse omwe amapereka zomwe amagulitsa kapena kugulitsa katundu wawo pamtengo wofanana. Gawo limatha kukhala ndi mitengo yolamulidwa (mwachitsanzo ya fodya ku Spain), koma monga lamulo kampani imakhazikitsa mtengo wake wokha. Izi zipangitsa kuti nthawi zina kupeza kapena kugawa malonda kungakhale kopindulitsa kwambiri. Ngati zolowazo ndizokwera kwambiri ndi malire opindulitsa, mwachitsanzo Apple poyerekeza ndi makampani ena a smartphone, ili ndi malo ambiri oyendetsera.

Chitsanzo china chingakhale cha kampani yopatulira golide. Sikuti onse amaika bajeti imodzimodzi kuti apeze ma ounsa agolide. Ogwira ntchito m'migodi omwe bajeti yawo yopeza ndalama zochepa ndiyotsika amatha kuwona mtengo wagolide ukugwa ndipo ngakhale atakhala kuti alibe phindu akadapitilizabe. Mosiyana ndi izi, iwo omwe akuyenera kuyika ndalama zambiri pamigodi yagolide atha kukhala oyamba kuvulazidwa ngati awona kuti mtengo wazinthu zomwe akufuna kugawa zikugwa.


Zomwe zili m'nkhaniyi zikutsatira mfundo zathu za malamulo okonzekera. Kuti mufotokoze cholakwika dinani Apa.

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