The importance of good product photography

The importance of good product photography

Do you know the importance of good product photography? Surely you have heard that phrase “a picture is worth a thousand words” more than once. And in this case, When you have a business, images are a fundamental pillar to achieve sales and ensure that customers are interested in the products.

But photographs are not only useful for illustrating products, they actually have some other use. Do you want to know which one and how to get photos that really make you sell? Then keep reading what we have prepared for you. Shall we start?

The importance of good product photography

Photo camera

You may not know it, but a product photograph is, in itself, a type of photo. It is characterized because it must present the characteristics of an item being sold. Therefore, several of them are normally done from different angles to captivate potential customers and make them buy.

Among the uses of product photography are:

  • Serve as a lure for buyers to pay attention to the product they have online or in front of them.
  • Differentiate the product from another that may be the same or similar to that of the competition.
  • Give the buyer a better vision about what they are buying. That is why it is so important that there are several photos from different angles so that you can see it and, when you have it, see that it is the same.
  • Serves as decision making. That's right, a photo can help close a purchase. That is why it is not recommended to use filters or deceive buyers' eyes because it can disenchant them when it arrives or, worse still, affect the reputation of your own store.

How to take good product photography

man taking photo

Now that you have a clearer idea of ​​the importance of good product photography, how about we give you some tips to get attractive photos of your product? These are not only important, and usable, for the online store, but they could also be used on social networks.

But, for this, They need to be good enough (of quality) and attractive, to get the results you are looking for.

Create your photography style

Just as your online or physical store is going to be different from your competitors, so could your photographs. In fact, create a style manual in which you establish how you want the photos to be, what colors to use, how to take them, etc. It will help you a lot when it comes to not having to explain everything from scratch to the workers.

Actually, This manual will be a guide with which to take photos in the style you want.

For example, imagine that you own a moisturizing cream store. In the manual you may have stated that the photos always show hands and the product, with a blue background and a gradient in the part of the hands with pink or purple.

And all the photos would be made the same, creating your own style.

Pay attention to the funds

When you are taking product photos, backgrounds are very important, so much so that they can make the difference between a great photo and one that is not going to attract attention.

Each product has a background color that will flatter it much more. It can be a solid one, a gradient, a blanket, cardboard, a wall... You will have to find which one is most suitable for each product. And yes, it will take time; but the result you will achieve will be worth it.

Otherwise, if you don't have time or don't want to waste it on this, then go for the white background.

Never forget about lighting

photography studio

Light can create surprising effects on products, making them more appetizing, juicy, endearing or beautiful. Although we cannot give you the exact formula for how you should use lighting, we will emphasize that natural light is always better than artificial light; and in case you can only use that one, Try to make it as close to natural as possible.

Angles, not lines

When we tend to photograph products we always do it straight. Yes in profile, from the face and from the back. And ready. But those photos don't attract attention; they do not attract

So angles are going to be the best option for product photography. For example, if you want a product that can be seen from above but without having to be held, it is best to place the camera at 90 degrees.

If you prefer to highlight the product, know that the camera must be positioned at 45 degrees. And if we talk about bottles, glasses, beauty products, etc., in these cases the best is a zero degree angle to take photos of them on the table (but at the same height, not from above).

Use different types of product photography

Finally, the last of the tips we can give you to take good product photos is to know the different types that exist. Specifically, three:

  • texture photo: It is characterized because the central theme of the photo is the texture of the material. Since the buyer cannot touch it from a photo, photos must be taken as best as possible so that they look real and that the texture of that product is noticeable.
  • lifestyle photo: These are photos that show the use of those products. In most cases they are always done by demonstrating the benefits they have for the target audience to which they are directed.
  • Scale photo: It is a type of photo that tries to show what the real size of the product is. This is usually combined with another different product so that the contrast is seen and can help the person understand what it really is like.

As you can see, the importance of product photography is not only to illustrate a product so that you can sell it, but to capture the attention of those buyers and make them feel attracted to the product enough to buy it. Have you ever thought about this topic?


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